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Lead capture automation can be a boon to any business. It allows you to automatically gather leads from a variety of sources and then quickly funnel them into your sales and marketing processes. It is important, almost essentials nowadays, given the need to reconcile the numerous lead sources, because it can save a lot of time and money, the two most invaluable commodities a business can have.
By automating away tedious tasks, such as differentiating between cold and warm leads, assigning leads, and tracking important KPI’s, lead automation can free more time to nurture more worthwhile relationships and create a more seamless customer experience. In addition, lead capture automation can help you nurture leads that might otherwise be forgotten or lost in the shuffle, while automatically following up with leads via drip marketing and email automation can, help keep them engaged, increasing your chances of converting them into paying customers.
While there are many different lead generation sources, based on new research from Young Market Consulting, the most common B2B sources included the following:
Content and Social Media Marketing
SEO (Search Engine Optimization)
Database Marketing: This when you use a database full of verified leads (can be in the millions) and reach out en-masse via marketing automation tools which are usually provided together with it.
There are as many ways to generate leads as there are stars in the solar system. Okay, not quite, but you get the point! You are only limited by your imagination. From McDonald’s creating a McCafé shaped lamp along a busy road to Richard Branson, the billionaire Virgin Galactic founder, air-ballooning across the Atlantic, there are tons of ways to generate leads.
However, here are 4 of the most popular and least risky (not air-ballooning involved!) ways to start off, especially on a budget:
Social media marketing:- Creating engaging posts and finding strategic partners to share content can be a very cost-effective way to go viral and generate customers.
Search Engine Optimization (SEO):- which is how you appear in Google/Yahoo/Bing search results.
Email marketing:- Think value-oriented newsletter to your subscribers every 2 weeks or something.
Paid ads:- Yes, ads work. They can be a great way to get eyeballs, especially when targeting the right demographic and retargeting website traffic.
A lead is a potential customer who has shown interest in your product or service in some way. Qualified leads are those leads who have been vetted to meet certain criteria that make them more likely to convert into paying customers. The criteria for qualifying a lead can vary depending on the business, but may include factors such as whether the lead is in the market for your product, whether they have the budget to purchase your product, and whether they are located in an area that you serve. By qualifying leads, businesses can save time and resources by focusing their efforts on leads that are more likely to result in a sale. As a result, generating qualified leads should be a key focus for any business looking to grow its customer base. Learn more about generating quality leads on our blog.
The answer is: it depends. There is a lot of confusion when it comes to lead generation software and CRM software. Are they the same thing? If you are a small business with a limited sales team, you may be able to get by with just lead generation software. However, if you are a larger organization with a more complex sales process, you will likely need both lead generation and CRM software. Lead generation software helps you to identify and track potential customers, while CRM software helps you to manage your relationships with those customers. Both are essential for any organization that wants to be successful in sales. So, which one do you need? It all depends on the size and complexity of your business.
At SalezShark, we provide both, the lead management software and the CRM solutions needed to nurture relationships thereafter together, all for the mere price of $8. If you are looking to learn, have custom requirements, and want a free trial, feel free to reach out to us at email@example.com.