CRM software is designed for customer relationship management which helps us to understand our customers and improves our relations with them. The Customer Relationship Management software manages leads or contacts, helps sales teams, tracks the progress of prospects, and enhances productivity. It doesn’t matter we belong to sales or client-centric organization, the more we know about our prospects and customers, the more opportunities for our business become brighter and it will keep our employees and customers happy.
After knowing what is CRM, let’s move forward towards the evolution of customer relationship management software?
The answer to this question is all types of companies need CRM tool. Small, medium, large and even start-up companies require CRM. The customer relationship management system is an important and crucial part of all types of companies. Any organization that values its customers and wants to apply more streamlined and efficient working practice use CRM.
Any organization that has multiple business processes like sales, marketing, and billing teams, that creates quotes and sends invoices and wants to increase efficiency and customer care use CRM. Even the start-up companies with the ambitions to grow and have a limited client base use CRM. To keep track of every possible customer relationship from the very start it is a must for start-ups to use CRM.
One of the most essential features of any CRM is Contact Management; a CRM without Contact Management is of no use. This feature allows sales and marketing executives to create contact lists, store details of qualified leads and customer information in a database.LOGIN TO EXPLORE
As the number of leads grows, it becomes essential to track from where the leads are coming. There are many resources for leads to come like emails, calls, and websites. For example, if any lead is coming through a call then it should be recorded for future reference. In many CRMs, this functionality is missing and we need a different person to copy and paste all such audio files for reference.
Imagine if a single sales executive making more than 50 to 100 calls a day how difficult it would be to keep all records and it will bring errors in manually keeping those call records. A good CRM simplifies this task by automatically logging calls made, emails sent, and posts them on a single platform. This automation of capturing the data saves a lot of time and enhances productivity daily.LOGIN TO EXPLORE
Marketing automation is an essential feature of CRM that helps in building highly effective customer interactions to drive more sales and revenue from online campaigns. It enables us to create highly effective email marketing campaigns and build strong customer relationships.
Email marketing is one of the proven marketing techniques and a useful tool to communicate with the prospects that matter to our business. Marketing automation helps us create email campaigns to position our products and service in front of our target audience effectively.LOGIN TO EXPLORE
Sales automation is an essential part of our sales that automates and simplifies the entire sales cycle. It helps us to nurture leads more effectively, streamline our sales pipeline and also track our ongoing and future sales opportunities.
In the absence of a sales automation tool, our sales team may miss out on an upcoming sales lead or forget to follow up with a prospect. Sales automation facilitates our sales team in automating the manual repetitive tasks like documentation, writing and sending emails, inventory management, contract management, and pricing.LOGIN TO EXPLORE
The deal is nothing but an opportunity on which sales and marketing executives working. There can be various stages of a deal.
A good CRM offers the flexibility of customization so sales and marketing executives can customize their sales and marketing processes accordingly. With such customizations, it becomes easy to move a deal from one stage to the next. These stages depend on interactions made by our team with leads.LOGIN TO EXPLORE
Task management is a user-friendly feature that saves a lot of time as a person doesn’t need to toggle between several windows to complete one task.LOGIN TO EXPLORE
Content Management plays a vital role in any CRM tool as it facilitates our team to build seamless communication with prospects and existing customers.
Our team can use the embedded content repository that saves a lot of time that gets wasted in searching for the right content.LOGIN TO EXPLORE
Dynamic reporting is a powerful business feature that helps us to evaluate complete sales and marketing performance. Dynamic reporting platform displays various reports which facilitate the management in sales reporting, marketing, sales forecasting, sales pipeline evaluation, and many more.LOGIN TO EXPLORE
As the number of leads increases, it’s difficult to manage them and understand exactly at what stage they are into. Our sales and marketing team needs complete visibility of all leads on a daily basis so they can prioritize leads accordingly.
The dashboard is an essential feature that helps our team to have a glance of all their leads at a single platform; they can get access to all nitty-gritty details of those leads and can gauge that how many deals they have in their pipeline and at what stage, also what they need to do to convert them into a customer.LOGIN TO EXPLORE