SalezShark Blog
A blog dedicated to all things marketing, sales, and business!
5 Idea to boost online sales this Black Friday/Cyber Monday
With Black Friday and Cyber Monday just around the corner, now is the perfect time to start preparing your online store for what is sure to be one of the busiest shopping days of the year. Whether you’re new to e-commerce or a seasoned veteran, these five tips will...
7 Ways to Leverage the 2022 World Cup to Boost Your Brand!
The FIFA World Cup is the most-watched sporting event in the world. In 2018, the tournament had a global TV audience of 3.572 billion people, with 1.12 billion tuning in for the final between France and Croatia. Moreover, despite the challenges and controversies...
The Art of Affiliate Marketing: What it is and How to Get Started.
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's marketing efforts. It is not only an efficient way for business to outsource their marketing efforts...
4 helpful tips for getting Cristiano Ronaldo to endorse your product! #InfluencerMarketing
In today's social media-driven world, it's more important than ever to make sure you are utilizing all of the tools at your disposal to reach your target market, especially when you are a startup trying to make it against the odds. At this stage, social media will be...
Why strategic partnerships are the lifeblood of brand building!
A strategic partnership can come in many forms from influencer marketing/endorsements to joint ventures and formal alliances between two companies that have complementary products, services, or technologies. By aligning with a well-positioned influencer/business or...
Database Marketing: What is it and why should you care?
You've probably heard the term "database marketing" before, but what is it, really? And more importantly, why should you care? In a nutshell, database marketing is a type of direct marketing that uses customer data to create targeted marketing campaigns. By segmenting...
How to use LinkedIn Message Ads: A guide for SMEs…
LinkedIn is a powerful tool for businesses of all sizes, but it can be especially valuable for small and medium-sized enterprises (SMEs). With over 610 million users in 200 countries, LinkedIn provides SMEs with a massive audience to reach with their marketing...
To Diwali Or not to Diwali?! 🤔 A guide to marketing your brand on holidays.
Should I even run ads on religious festivals to promote my business? Short answer: Why not? Everyone from Amazon to your local mom-and-pop shop does it! Long answer: It depends! Diwali is a five-day Hindu festival that is celebrated at the end of October or the...
DRIP Marketing 101: The Key To Satisfied Customers!
The Basics: drip it like it's hot! Drip marketing is a type of automated marketing strategy that focuses on saving time, money, and resources, by sending pre-written and timed messages --- a series of 'drips' to customers and prospects over time. By sending...
Discover Even More Articles!
What is a SWOT Analysis & How Do I Use It?
A SWOT analysis is a simple but powerful tool for understanding your company's strengths and weaknesses, and for identifying the opportunities and threats you face. It can help you make better decisions about where to allocate your resources in order to achieve your...
Product Marketing: 5 Tips to Get You Started
As a business or startup, you may be wondering what product marketing is and how it can benefit you. Product marketing is the process of creating demand for a product or service through education and promotion, and it includes everything from market research and...
How to Incorporate SEO into Your Overall Marketing Strategy
Search engine optimization is no longer an option for businesses that want to stay competitive—it’s a necessity. The time and resources required to maintain a top position in SERPS (search engine results pages) has increased exponentially over the past few years, as...
How to use Customer Relationship Management
Put simply, Customer Relationship Management is how a company keeps track of its network. Customer Relationship management is essential for growth because a company needs to know how many new clients they’re bringing in, how many leads they have, and which current...
The art of making viral content
There's no denying that social media can be a powerful marketing tool. In fact, when used correctly, social media can help your marketing campaigns to go viral. But what exactly is viral marketing? Viral marketing refers to the process of creating content that is so...
How the NBA uses marketing to build its brand 😎
With the 2022 NBA finals happening, it’s important to remember, nothing can quite capture the emotions of millions of people around the world quite like a sports team. Basketball, for example, is a sport that has grown over time and garnered a fanbase that stretches...
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