Cognitive Biases Cheat Sheet for Effective Sales

Cognitive Biases Cheat Sheet for Effective Sales

Human psychology is an intriguing dimension of science, which is as unique as a DNA. It’s formulation and fabrication is highly driven by our own set of thoughts, past experiences, social reality and many more elements which exhort us to think on emotional,...
Donald Trump Using The Fine-Art Of Sales

Donald Trump Using The Fine-Art Of Sales

His success in the presidential elections is not an accident. Rather, I believe, we are seeing a master class in showmanship from quite an intelligent president. After Brexit, Donald Trump’s presidential coup was yet another highlight of 2016 which stormed nations and...
How to Stop Chasing Prospects Forever?

How to Stop Chasing Prospects Forever?

To no surprise prospects who agree to work with you and say “let’s get started”, with no warning just disappears. The biggest challenge faced by sales people is perhaps the problem of chasing prospects. Talking about the dynamics of cold calling, we usually expect and...
Pique Your Prospects Curiosity: A How to Guide

Pique Your Prospects Curiosity: A How to Guide

Who was the first salesperson in the world? Probably the one who sold stone wheels thousands of years ago. And a “yes” became his favorite word ever since. However, I think a salesperson’s second favorite word must be “how”. Don’t worry, you have struck the right...
Marketing Lessons from Demonetization

Marketing Lessons from Demonetization

While everybody was expecting the vote count news on American elections, we sure as hell, did not expect our Prime Minister announcing the demonetization of 500 and 1000 rupee notes. The impact was real BIG. It set the Twitteratis in hysteria with endless opinions and...
Phone Photography for Better Marketing

Phone Photography for Better Marketing

As a marketer, Millennials is a term I come across every single day. The fact that we see emojis and selfies in the marketing of many brands today depicts the extent to which Millennials (armed with their smartphones) have transformed how businesses approach...
The Muscle of Word of Mouth

The Muscle of Word of Mouth

In today’s world of digitalization, the best kind of advertising may still be the chitter-chatter that marketers do not pay for.Advertising may be “one of the best” Business Intelligence Solutions in trade but it is certainly not “the best”. In fact, spending a...
Are You Ready For Activity Based Selling?

Are You Ready For Activity Based Selling?

It is rightly said that one should focus on the procedure of sales rather than aiming towards the closing ratio, just for sake of doing it. Then, selling is not a single aspect, but it is a continuous process you go through to make the sales happen. Starting from the...
When Business Relationships Fail

When Business Relationships Fail

Vision is the first step to efficiently operate a business. Yet, vision doesn’t always cut it. Similar to every entrepreneur, I had a vision but with the experience I’ve realized the importance of a strong plan, as well. Having a plan is akin to a great backup- if...