The Muscle of Word of Mouth

The Muscle of Word of Mouth

In today’s world of digitalization, the best kind of advertising may still be the chitter-chatter that marketers do not pay for.Advertising may be “one of the best” Business Intelligence Solutions in trade but it is certainly not “the best”. In fact, spending a...
Are You Ready For Activity Based Selling?

Are You Ready For Activity Based Selling?

It is rightly said that one should focus on the procedure of sales rather than aiming towards the closing ratio, just for sake of doing it. Then, selling is not a single aspect, but it is a continuous process you go through to make the sales happen. Starting from the...
When Business Relationships Fail

When Business Relationships Fail

Vision is the first step to efficiently operate a business. Yet, vision doesn’t always cut it. Similar to every entrepreneur, I had a vision but with the experience I’ve realized the importance of a strong plan, as well. Having a plan is akin to a great backup- if...
Sales and Marketing Winning Together!

Sales and Marketing Winning Together!

Aligning sales and marketing campaigns is crucial for big wins in customer experience. It is that one crucial to all businesses across sectors, which is responsible to make your journey worthwhile in trade. At the same time, sales and marketing alignment may sound...
Understanding the Modern B2B Buyer

Understanding the Modern B2B Buyer

The B2B selling space is rapidly evolving and demographics are continuously shifting. Getting in alignment with buyers in such a scenario, is no easy feature. Today, if you want to emerge as a ‘buyer centric’ company, you should first be able to understand your buyer...