Are You Approaching Your Sales Conversation Right?

Are You Approaching Your Sales Conversation Right?

Sales is an essential component of an entrepreneur’s life. Having the prospect become the customer is every sales reps ultimate objective of their interaction. But, being able to sell effectively means knowing how to get them lower their guard. Because people buy from...
The Marketing Inspirations to Follow On Instagram

The Marketing Inspirations to Follow On Instagram

For someone who is a sincere user of Facebook, I was sceptical to get involved with the Instagram hash tag type. Having been a Facebook and Twitter user since near launch, I regarded Instagram as fairly similar product and didn’t really want to condemn myself to even...
The Worst LinkedIn Sins

The Worst LinkedIn Sins

We all make mistakes on social media every once in a while, and that’s okay. Yet, certain mistakes cost us a great deal. Similar to a cardinal sin; the gaffes presented carry the highest amount of penance around them. Amongst the abundance of options, LinkedIn...
Best Practices on Email Marketing

Best Practices on Email Marketing

It is easy to confuse me with a spammer when you hear about the rate of success I’ve had. To be honest, all the success I’ve had is through constantly engaging my audience with email marketing. So, these have mostly been nurturing emails to opt-in lists. And yes,...
Best Responses to “Sell Me This Pen”

Best Responses to “Sell Me This Pen”

Coined by Jordan Belfort, the question, “Sell me this pen” has become the mirror for the salespeople to demonstrate their selling skills. The way it’s answered is a reflection of salesperson’s street-smart skills, along with an in-depth knowledge of the consumers....
The Rise and Rise of Emoji Marketing

The Rise and Rise of Emoji Marketing

“A picture is worth a thousand words!” Even the most complex ideas can be communicated effectively with the help of just a single still image. In today’s millennial age, where texting has taken over talking as the preferred mode of communication, this saying has more...
Why Landing Page Converts More Than a Home Page

Why Landing Page Converts More Than a Home Page

Why Landing Page Converts More Than a Home Page Last year’s, was my fourth Christmas out of the past five away from home since I moved to Delhi and I was homesick. I was driving past a road when I saw a huge billboard that read “Holiday Homesick Blues: Treat...