Improve Your Email Strategy with a Simplified CRM Process

Written By Yousuf Hasan

Published on May 17, 2023

Email marketing is one of the most effective ways to reach your target audience and grow your business. However, managing your email strategy can quickly become overwhelming, especially if you have many subscribers. That’s where simplified CRM software in Canada can help.
While traditional CRM systems can be complex and costly, a simplified CRM process can be implemented using simple tools like spreadsheets, email marketing software, and other online resources.

Here are some ways to improve your email strategy with a simplified CRM process:

1. Segment Your Audience

Segmenting your audience means dividing your subscribers into smaller groups based on their interests, behavior, or other relevant criteria. It allows you to send more targeted and personalized emails more likely to resonate with your audience.

To segment your audience, you can use information about your subscribers, such as their location, purchase history, or engagement with your emails. You can also use surveys or other methods to gather more information.

2. Automate Your Emails

Automation can save you time and effort by allowing you to send emails automatically based on triggers or specific events. You can use an email marketing software that integrates with your CRM software solutions to automate your emails.

Many email marketing platforms offer pre-built automation workflows that you can customize to fit your specific needs.

3. Measure Your Results

Measuring the success of your email campaigns is essential to improving your strategy over time. With simplified CRM software online, you can track key metrics like open, click-through, and conversion rates to see how your emails perform.

4. Mobile Optimization

With most emails being opened on mobile devices in 2023, it’s more important than ever for businesses to optimize their emails for mobile. CRM systems can help by providing mobile-friendly email templates and allowing businesses to preview their emails on different devices before sending them.

5. Personalize Emails

Personalization has been a buzzword in email marketing for years, but in 2023, it’s more important than ever. A CRM system can help automate the process of personalizing emails, ensuring that each recipient receives the right message at the right time.


Implementing simplified CRM software solutions can significantly improve your email marketing strategy. With the right tools and resources, a simplified CRM process can be implemented easily and cost-effectively, providing you with valuable insights and helping you build stronger relationships with your subscribers. So don’t hesitate to simplify your CRM process and take your email marketing strategy to the next level.

SalezShark is a platform designed to guide the development of your company’s marketing strategies. It allows your company to create, manage, and maintain long-lasting client relationships.