Automate lead scoring & distribution
In many organizations mostly marketing professionals transfer leads to the sales department without qualifying those leads. As the leads are not sales-qualified so it leads to a lot of chaos in the sales department and sales executives end up wasting a lot of their productive hours in pitching the products and services to those people who are not interested in buying. However, by leveraging the SalezShark sales planning tools you can get rid of this chaotic situation. SalezShark helps you in analyzing leads and gives a score to every lead that enters your system. Here you just need to devise or formulate any rule or parameter into the system that tells which lead is good to go and which one is not. Once the rule is set, now if any lead enters into the system it gets a score automatically. This feature of lead scoring helps your marketing executives to understand the leads’ quality and also sales executives can first work on those leads that have high scores and the rest of the leads later with a lower score.
Once your leads get scores they can be also be distributed and assigned to sales executives automatically. In the SalezShark system, you can set any parameter or rule for lead distribution and lead assigning. Once the rule is set by you, then onwards whenever leads enter into the system they get automatically distributed among sales executives and assigned to individual sales executives based on executives’ caliber and perfection of handling leads. Hence by automating the lead distribution and lead assigning you can be rest assured that none of the good leads fall through the cracks while lead distribution and all qualified leads can be attended by the most relevant sales executives that enhance the chances of lead conversion.
Nurture & convert leads effectively
Most sales executives face a hard time in nurturing leads effectively. The lack of knowledge about leads’ buying behavior, preferences, and pain points are a few reasons why sales professionals fail to do lead nurturing effectively. However, by introducing the SalezShark sales planning system into your business; you can make lead nurturing better and effective. The AI (Artificial Intelligence) based automation of SalezShark offers some intelligent insights on your prospects’ buying behavior, preferences and pain points. These intelligent insights on your prospects help you to know more about them and based on that you can easily nurture leads and offer your products and services in a manner that acts as a solution to their issues and pain points. Lead nurturing also requires you to be in regular touch with your leads and that is only possible through robust follow-ups. Mostly, follow-ups are done through emails and calls. SalezShark helps you in automating your follow-ups too. Helps you to create and send multiple follow-up emails in a few clicks. By leveraging SalezShark’s email template gallery you can choose a pre-built email template and create emails in a few clicks. You can also schedule follow-up emails in advance and send them to prospects at the right time enhancing the open rate and click rate of follow-up emails.
Now, last but not least, the most crucial aspect of the lead management cycle is lead conversion. Our lead management system helps you in enhancing lead conversions by offering you an option to create a visual sales funnel into the system. By doing so, you can keep all your leads organized into the funnel based on their chances of conversion from top to bottom. As the lead progresses towards turning into a paying customer, it can be moved down into the sales funnel. The drag and drop functionality makes this job easy and also gives you a bird’s eye view of all leads in one go and you can easily prioritize leads. By prioritizing leads you can focus first on leads with higher chances of conversion and the rest of the leads with lower chances later. Not only this but by using sales funnel, senior sales managers can also easily evaluate the no. of sales expected and revenue generation in the near future which means better and accurate sales forecasting.