Score & distribute leads in no time
As we all know lead generation is not an easy task and once the leads are generated it becomes essential to decide whether the leads generated are good enough or not that can be passed to the sales team or not. Mostly it has been found that sales professionals start working on the leads directly without analyzing and qualifying them and without knowing their relevancy. This practice of not qualifying leads creates a lot of conflicts between sales and lead generation teams. Sales executives, who start working on leads directly without qualifying them as sales-qualified leads, waste a lot of their productive hours. They pitch products and services to those people who are not at all interested in buying or looking for some other product or service. In such a scenario when sales executives approach leads without knowing what they actually want creates a bad impression of the brand on those people and stains the brand image. So, to avoid such a chaotic situation, it is highly advisable to implement the SalezShark sales force management into your sales process. This unique unified sales platform helps you and your team of sales professionals in analyzing the relevancy and quality of your leads. As any lead enters into the system SalezShark gives a score to every lead based on their chances of buying from you. You can automate the lead scoring process in the SalezShark Engage CRM by setting any rule or parameter for lead scoring and once it is set then anytime any lead enters into the SalezShark Engage CRM it automatically gets a score that helps you and your team of sales executives to analyze the quality of a lead. Hence once you have a strong understanding of your leads’ scores of leads you can prioritize them and can focus first on those leads that have a good score and have higher chances of turning into paying customers and the rest of the leads later.
As discussed above once the lead gets a score it becomes easy for you and your sales team to prioritize them. But that’s not it, you also need to distribute leads among yourself equally, so all leads get attended, and none of the leads is missed. Distributing leads among sales professionals manually and individually assigning them to each sales professional is a tedious and time-consuming process. However, by leveraging the power of SalezShark CRM sales automation you can this process automated. You can do it by setting any parameter or rule for lead distribution and lead assigning into the SalezShark system, so after that whenever leads enter the system they automatically get distributed among sales professionals and also assigned to the most appropriate sales executive based on his/her experience and exposure of managing leads. Hence setting any parameter or rule for lead distribution and lead assigning helps you in working on all leads effectively and all good leads can be attended by the most appropriate sales executive which boosts the chances of lead conversion.