An email list segmentation is a technique that divides the contact list into different groups to trigger the right message to the relevant consumer base. Thanks to the framework of marketing automation that helps in segmenting databases based on location, device usage, behavior, and statistic. It effectively manages the client data and filters information based on specific criteria.
Send your customers what they are willing to see. When you sell precisely what your customers need, they will show interest in what you have to sell. That is here, segmentation comes in and without segmentation, and nothing functions well as it ought to.