Manage leads with SalezShark real estate marketing automation software
SalezShark real estate marketing automation software helps you in automating your lead capturing, scoring, and distribution processes effectively. With time the sources of capturing the leads increased. Nowadays leads are captured from multiple platforms such as social media portals (Facebook, Twitter, LinkedIn, Instagram), landing pages, email campaigns, and so on. Just imagine if you want to capture leads from the platform and manually log into each platform, isn’t it time-consuming and a tedious process. Also the chances of missing leads while importing the leads manually from multiple sources increase. However, by deploying SalezShark CRM you can get rid of all such hassles and automate the entire lead capturing process resulting in no loss of leads and you can start building relationships with more leads in less time. Besides lead capturing, you can also automate the process of lead scoring and lead distribution with SalezShark CRM. Simply by setting any rule or parameter in the system you can give scores to leads and distribute them among employees. Now, as and when any lead enters the system it automatically gets a score that helps sales and marketing professionals to gauge the relevance of leads, and based on that they can start building interactions with leads. After scoring the next stage is a lead distribution where again as you set the rule in the SalezShark system and based on that every lead gets assigned to the most appropriate sales agent based on his/her expertise which ensures all leads get nurtured properly.
Strengthen your relationships with real estate buyers
Once your processes of lead capturing, scoring, and distribution get automated; it becomes essential for you to initiate strong series of communication with leads and start building strong relationships with them. To achieve this objective you need to have a robust lead nurturing process. When it comes to lead nurturing it requires a lot of effort where you need to educate leads on your products and services but just educating the lead will take you nowhere. While educating the lead you must also keep in mind to showcase your products and services as a solution to their needs and pain points. As soon as they receive any informative email on your products and services it should entice them to open that mail and the body of mail must resonate with their needs. So, to achieve this objective SalezShark helps you in creating strong follow-up email campaigns. Manually creating multiple follow-up email campaigns is time-consuming. However, by deploying SalezShark you can automate the complete process. It enables you to draft, schedule, and run multiple mass email campaigns in a few clicks. This gets possible by leveraging the SalezShark email template library which offers various highly customized email templates. By choosing the desired email template you can quickly create emails. The drag and drop functionality makes it even quicker and in a few clicks, your email campaigns can be created. You can also personalize these mass email campaigns by addressing every email recipient with his/her first name which boosts personalized communication and connects your email recipient with you instantly. Once the email creation is done you can also schedule the delivery of email campaigns in advance based on any event, date, holiday, time zone, and geographies that ensure your emails get delivered at the right time.
Boost real estate sales
Last but not least is the lead conversion stage where sales executives need to be extra cautious while dealing with leads. This is the buying decision stage. In this stage, your buyers know what all offerings you have made so far and how those offerings can help the buyer. However, even at this time, they are not sure about making business with you because they also interact with other real estate agents too. This is the time they compare your offerings with other brands. So here you need to be extra attentive and must not miss any query rose by the buyer. If you miss it and you have not updated the lead status as a hot lead then you might lose a potential deal. So to avoid a situation SalezShark real estate sales tracking software offers you a feature of a visual sales funnel where you can keep a track of all your leads and just by looking at the sales funnel you can evaluate the status of leads as cold, warm, or hot. Leads can be arranged and moved into the sales funnel based on the kind of interactions and their probability of buying from you. Leads with higher chances can be moved to the bottom of the funnel while the rest of the leads can be at the middle or the top of the funnel. The simple drag and drop functionality makes it easy for you to move leads into the sales funnel. By doing so, you can also prioritize leads and can focus first on hot leads and then the rest of the leads. Hence by leveraging the sales funnel feature of SalezShark real estate sales tracking software you can work on all leads together, prioritize leads and convert leads into deals in no time.