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Do You Wish to Strengthen Your
Relationship with Prospects?
Get Enterprise Customer Relationship Management (CRM) Solution
The dynamics of the sales and marketing world are changing every now and then. Most businesses struggle in matching the pace of transformations taking place in the sales and marketing domain. Consumers are smarter than at any time before. The way of selling and marketing the products and services has been evolved a lot with the pace of time in recent past years. In such a scenario Enterprise Customer Relationship Management (CRM) solution is a revolution that is aimed to facilitate businesses in more than one way.
Enterprise Customer Relationship Management (CRM) solution is proving out to be highly effective in helping businesses to keep paces matching with the latest and advanced technologies that are reshaping the sales and marketing domain. It provides a powerful and unified portal to the businesses that can be easily accessed by their sales and marketing reps to drive sales and marketing activities effectively.
Enterprise Customer Relationship Management (CRM) solution harnesses the power of the latest and advanced technologies like big data analytics, machine learning, and artificial intelligence. Based on these integrated technologies automation of sales and marketing tasks can be done in no time. Enterprise Customer Relationship Management (CRM) solution comes with features like sales automation and marketing automation that runs on these advanced technologies and as a result, these features help businesses in quick lead generation, lead nurturing, lead conversion, lead engagement, and higher revenue generation.
Advantages of Enterprise Customer Relationship Management (CRM) Solution
Let us look into a few of them
Better Sales
Enterprise Customer Relationship Management (CRM) solution’s integrated advanced technologies offer great help when it comes to boosting sales. These advanced technologies offer some intelligent insights to the sales and marketing reps that let them know leads’ buying preferences, behavior, buying trends, and demographic information. This detailed information of a lead helps the sales and marketing team to draft their sales and marketing pitch and present products and services in front of leads as per their requirements. After that based on the lead interaction sales and marketing reps can also create a sales funnel into a CRM that keeps a record of all interactions made with leads and based on the interaction sales and marketing reps move the lead into the sales funnel. Therefore, the chances of leads turning into customers enhance because none of the lead gets missed and sales and marketing reps can pay equal attention to all leads in an organized manner. This approach thus gives rise to better sales.
Delighting & Retaining Customers
Another advantage that most businesses seek is delighting and retaining their customers. Enterprise Customer Relationship Management (CRM) solution offers a great way to engage with customers. It also provides an option to automate your helpdesk or customer support process by automating it efficiently. It offers a CHATBOT that offers an instant and 24*7 help to the customer, where customers through chat interact with the company can convey their challenges and issues they are facing and from the team of CRM experts get back to them on the same in no time. Thus, by this feature businesses can delight their customers and also can retain existing customers for a longer period of time.
Analytics & Reports
Enterprise Customer Relationship Management (CRM) solution besides offering impeccable business automation features also provides businesses with numerous intelligent insights. These intelligent insights not only fetch the relevant information of a lead but apart from that when it comes to measuring the performance of sales and marketing campaigns performance, these intelligent insights help sales and marketing reps to analyze their email campaigns and various other campaigns effectively. For example, to gauge the performance of running an email campaign, sales and marketing reps can fetch these auto-generated reports that let them know the performance of the campaign through various metrics displaying email open rate, click rate, bounce rate and so on. Thus with the help of these intelligent insights which are also based on real-time reports, sales and marketing professionals can rectify the mistakes and the chances of email campaigns & success go higher resulting in better customer acquisition.
Accessibility
Enterprise Customer Relationship Management (CRM) solution is a unified platform that can be accessed by both sales and marketing teams. This unified portal enhances seamless communication and transparency level among sales and marketing professionals. All the reps get a fair understanding of leads and what sorts of interactions made with the lead that helps reps to achieve sales faster. Together they can work on leads and can also learn from each other’s mistakes. Thus, Enterprise Customer Relationship Management (CRM) solution promotes team coordination resulting in a boost in productivity and sales.
Team Coordination
Enterprise Customer Relationship Management (CRM) solution can be easily accessed through any mobile or tab because these solutions are highly responsive in nature. Due to this easy accessibility sales and marketing reps can access and gauge the performance of their campaigns and can also keep a track of leads anytime from anywhere. Besides this, it also helps the senior management professionals to stay connected with their other team members and subordinates remotely.
Things to Consider Before Buying CRM
Let us look into a few things that should be considered before purchasing Enterprise Customer Relationship Management (CRM) Solution
Employee Education
Simply purchasing the online CRM software can not suffice your business challenges. Don’t make any quick decision simply based on CRM features you should also consider a fact that will it be easy for your employees to use it. Take feedback from your employees on the various challenges they face on a daily basis and gain a thorough understanding of how they work and how the online CRM software can simplify their issues. Impart awareness training to your employees and make them aware of CRM and sales automation features. Educate them on how CRM can make simplify their daily tasks and enhance productivity.
CRM Concept Clarity
Before you make any buying decision for any online CRM software, develop a thorough understanding and clarity of the CRM concept first. Do keep in mind that it will be of no use of buying CRM if your understanding on the basic functionalities of an online CRM Software is not clear. Hence, develop a clear concept and understanding, then it will be easy for you to analyse the worth of CRM while buying, and you can also gauge the knowledge of CRM providers at the same time. For example, you can ask your CRM provider numerous questions regarding the functionalities of CRM, and if the CRM provider fails to explain it in layman terms, then don’t purchase it.
Check Integrations and Accessibility
If you are planning to buy online CRM software, then you must also ensure that it should be mobile-friendly. Your motive behind buying online CRM software can only be accomplished once you can access all the information on your business processes anytime from anywhere. Apart from accessibility, you must also ensure that your existing marketing automation services and business contacts can be integrated seamlessly with your new CRM; otherwise, it will be a challenging task for your team to import the business directory and your business data that you have purchased from any data provider.
Know Your Business
Another aspect to keep in mind before buying online CRM software is to analyse your business. Gauge how your sales and marketing processes work and what sort of enhancements these processes required. Also, try to analyze if you implement any online CRM software into your sales and marketing process, how will it be transforming and reshaping the processes and what benefits are expected out of it. This analysis of your businesses processes makes your buying decision a cakewalk.
Most of the CRM providers offer free trials but with less features.
Try SalezShark CRM for a few days before purchasing it.
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Standard CRM v/s Enterprise CRM
Most of the businesses struggle in choosing the right CRM. When it comes to select which CRM is the best that completely depends on the size of your business - and your business goals for the near future. For SMEs, without any big goals for world-domination anytime soon, a standard CRM solution will arguably be the best. With a lower price rate, it’s a good option for scaling up sales in a smaller organization.
On the other hand, if your business has many departments that deal directly with your customers, then it’s absolutely essential that your various teams all work from the same information. Undoubtedly, enterprise CRM is expensive, but, eventually, it will pay for itself in better customer service and enhanced sales.
Is it Cost-Efficient?
Now, as we have developed a thorough understanding of Enterprise Customer Relationship Management (CRM), so another factor that affects business is the cost-effectiveness of Enterprise Customer Relationship Management (CRM) solution. An enterprise CRM is substantially more expensive than standard CRM. However, the high price can be fully justified because the time and manpower which gets consumed in customizing the solution to your business exact requirements and then deploying it throughout your organization is a complex process.
This means that your CRM, which is customized to your requirements, will arrange workflows and activities in the future - thus, saving you both time and resources in the complete sales process. Additionally, the higher cost can also include a better support, meaning that your CRM provider will provide you with a dedicated CRM expert to help you through any unexpected issue, an implementation or a training day.
SalezShark CRM
SalezShark CRM offers a unified sales and marketing platform designed to help you and your team successfully run and grow business. We provide the ultimate toolset to build relationships, maximize engagement, and drive business growth. It offers flexibility to address any business workflow or requirement. With SalezShark know your customer journey and offer a superior customer experience by tracking, which leads convert into opportunities and which opportunities close into customers.
SalezShark CRM streamlines the sales process, automates multiple tasks, and closes more deals by giving a 360-degree view of prospects. It facilitates businesses by automating the sales of products/services and gets all sign-ups organized in a completely customized sales pipeline. It allows the sales team to cultivate a relationship with prospects and get more customers on board.
SalezShark CRM software is designed to manage all repetitive manual tasks, activity updates, sales automation, invoicing, daily email marketing, marketing automation, support system, task management, track your sales, sales forecast, and much more at a single platform. We understand the nature of the business, and every business has different requirements. Start today with SalezShark CRM and give your sales team exceptional visibility into every aspect of the customer relationship.
Your Sales Team Deserves a Better CRM
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