Phrases in a Sales Conversation That Cost You Deals

by | Apr 18, 2017 | Sales

Time and again, ‘words’ have proven to be either the greatest boon or the crushing bane of businesses.

While a powerfully crafted sales pitch might compel a prospect to seal-the-deal, a distasteful phrase could possibly annihilate opportunities. Therefore, it is critical for professionals to be aware of the kind of phrases they should use to effectively pursue prospective clients.Phrases in a Sales Conversation That Cost You Deals

In order to garner a positive and encouraging response from your clients, ensure to purposefully avoid the following ‘poisonous phrases’ from your sales conversations.

“Would you be the correct person…?”

Often, professionals commit the grave error of asking their prospects if they are the key decision-makers. Why do they need just another seller asking them about whom should they connect with. It’s not their job but yours – Get to it. Do your homework before you make a call. Make your message strong enough to encourage the call recipient connect you with the best contact

“I’m just checking in…”

I’ll admit to using this one sometimes myself until I realized that the phrase fails to create powerful impact/call-to-action for the prospects. If you are a sales professional who is following up on a prospective client, avoid procrastination and dive straight into the purpose of the call.

Fillers such as “And”, “Or” and so on

Fillers such as ‘and’ and ‘or’ are used to impart maximum amount of information in the least amount of time. But, excessive utilization of such fillers extends the conversation and at times, dilutes the message. Therefore, to avoid confusing and annoying prospects, ensure that your sales pitches are direct, concise and to-the-point. This further empowers the discussion and keeps the client positively engaged.

“Good Question ”

This could be a perfectly innocuous phrase clearly showing that you want to buy time for aptly answering a client question. Today, buyers don’t need any external validation; they just expect timely responses to their queries. So why not replace such frayed phrases with pertinent expressions such as “Allow me to think about it”. This successfully establishes you as a profound/thoughtful professional who provides instant and precise solutions to clients.

“I hope you don’t mind…”

I hope you don’t mind me asking” or “I hope this e-mail/voice mail reaches you in a timely fashion” should absolutely forbid from your sales vocabulary. Such expressions do not serve any purpose rather they clutter the core message and waste valuable time. So, if you are a sales professional trying to pitch a product/service, firstly, study your client well and then get straight to the point through proactive questions, rather than indulging in unnecessary niceties.

About SalezShark

SalezShark is a one-stop shop for all your sales and marketing needs. It’s easy, affordable, and intuitive, and provides everything you need to scale your business to the moon.

And with over 1600+ customers & numerous industry awards, we come to you to drive up your leads, boost your sales, and help you forge everlasting customer relationships. And the best part is, you can start absolutely free:

Check Out Related Articles

Complete guide to portfolio management in 2022

To execute projects and scale-up, an organization needs portfolio management, which means using the right technology and right people to execute the projects. The standard definition of portfolio management states it to be a way to reduce the gap between the strategy...