Best Responses to “Sell Me This Pen”

by | May 18, 2017 | SaaS

Coined by Jordan Belfort, the question, “Sell me this pen” has become the mirror for the salespeople to demonstrate their selling skills. The way it’s answered is a reflection of salesperson’s street-smart skills, along with an in-depth knowledge of the consumers.

Best Responses to “Sell Me This Pen

Importance of Pen Question

When interviewer/buyer asks to “sell me this pen”, there is no scope for gimmicky answer – he/she desires to witness the marketers capability in efficiently executing a basic sales call. One might think that something as basic as a pen can be easily sold- on contrary, often, there is no foolproof answer with salespeople to answer it. Yet, confidence and charisma are the two deciding factors that help here. A single lacking from the marketer’s point and the buyer immediately calls out his/her ruse.

The Best Answers I Have Ever Heard

  • What’s in it for me-Features based: Every consumer would seek the benefits he/she would be rewarded with, before buying any product- it should be a lifestyle augmentor. So, here you list a bunch of exciting features that the product has. Focus on customers’ needs and provide unique value to their daily functionalities.
  • What’s new in it for me-Solution based: Everyone has their unique set of demands and hunt for novelty factor in whatever they access. The product that provides the closest possible solution in a novelty-based fashion is the one that garners a huge fan following. Unsheathe the distinctive aspects of the product to potentially solve his problems.

And now comes my favourite..

  • Why do I buy it right now-Need of the hour: Here you answer the requirements in a timebound-scale! You have to be on your toes to prove that their product/service is the messiah of the hour. Highlight the problem and then the enormity of the solution provided to them. As every sinking ship requires the timely use of lifeboats, salesperson must build up an opportunate need of the hour to efficiently convince the prospect.


Moral of The Story

A good sales person is who solves the problem but best are the ones who create and then solve the problem.

AJ002 Author is the CEO of SalezShark Inc., who has demonstrated an outstanding commitment during his 14 years’ experience. His experience of management goes hand in hand with his enthusiastic approach towards business transformation.

Find him on LinkedIn here.

About SalezShark

SalezShark is a one-stop shop for all your sales and marketing needs. It’s easy, affordable, and intuitive, and provides everything you need to scale your business to the moon.

And with over 1600+ customers & numerous industry awards, we come to you to drive up your leads, boost your sales, and help you forge everlasting customer relationships. And the best part is, you can start absolutely free:

Check Out Related Articles

What is Helpdesk CRM Software?

Just meeting the expectations of a customer is not sufficient nowadays. You need to exceed customer expectations by delivering impeccable customer service. Brands nowadays are using CRM (Customer relationship management) software not only to streamline and automate...

Simplify your Real Estate Lead Management Process

The frequent transformations and fluctuations happening in the Real Estate industry make it difficult for real estate professionals to entice, manage, and retain clients. Not only this but also streamlining transactions and closing deals on time is not a cakewalk. In...

Sales Reps Should Check 7 Things before Hitting ‘Send’

  As a new year begins, it’s an excellent time to assess our tactics, routines, and strategies. Are you satisfied with the revenue that your email campaigns generate, or is it time to re-work on certain practices? Sometimes, we get stuck and need a little...