How to Generate & Nurture Leads through Social Media?

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Published on May 1, 2020

Social media is an inseparable part of our lives. Most of the people we know are using some social media portals either for personal or professional purposes. It has been also found around 2.4 billion social media users exist worldwide, and the number may scale-up to 3 billion by 2021. Out of these billion social media users, many b2b marketers exist too and according to Eloqua, at least 64% of b2b marketers are using social media portals, and among them, 83% do so to elevate brand awareness. Most of the b2b marketers using social media portals these days to elevate their brands generate leads and even nurture the leads. So if you are a b2b marketer too and wish to enhance your brand image then social media can play a vital role in it.

Here we are with a few effective tips to help you in generating and nurturing leads through social media.

Use Social Media Ads: In order to generate the most relevant leads, use social media ads. Target the people who have shown interest in your products and services by visiting your social media portal. You can also target those people who visited your business website but due to their busy schedule never returned. Here social media ad is an effective way to put your business in front of those visitors again that eventually generates relevant leads.

Use LinkedIn Groups Actively: LinkedIn is one of the most popular social media portals for b2b marketers and this is one of the reasons to be active on LinkedIn. It acts as a platform where you can establish a strong network with potential leads and also can engage your existing clients. You can join multiple groups on LinkedIn that are relevant to your business and once you become a part of those groups, you can start building relationships with other members who share common interests. You can post informative blogs that generate your brand awareness in the community and enables you to showcase your products and services as a solution to various issues that others face. Thus, this approach helps in generating the most promising leads effectively.

Share Informative Content: Besides generating the most promising leads social media portals can also be used to nurture leads effectively. You can engage your leads on social media portals by sharing informative content that not only educates them regarding your products and services but also generates curiosity among them to buy it from you. You can share informative content through blogs, articles, infographics and so on that directly connects to your leads and speak more about how your products and services can be of great help to leads.

So, these were a few effective tips that can surely help you in generating and nurturing leads through social media channels. Meanwhile generating and nurturing the leads also keep in mind to respond to your existing followers by answering to their queries that will enhance your brand image. Acknowledge their concerns because that also generates positive word of mouth for your brand.