Getting people to click on your email or ad is just the beginning. Many businesses struggle because they stop engaging once someone clicks—but doesn’t convert. In today’s competitive market, that’s a big mistake. If someone has clicked, it means they’re interested. You just need to guide them the rest of the way. That’s where learning how to retarget clicked prospects can help you double your conversions.
In this blog, we’ll explain what it means to retarget, why it works so well, and simple steps you can take to start seeing better results. Plus, we’ll show you how Salezshark Connect+, a powerful email marketing tool, makes it even easier.
What Does It Mean to Retarget Clicked Prospects?
When someone clicks on your email, ad, or landing page link but doesn’t take action (like filling out a form or making a purchase), they’re called a “clicked prospect.” They’ve shown interest, but haven’t committed yet.
To retarget clicked prospects means following up with those users using a second or third touchpoint—like another email, retargeted ad, or personalized message—to bring them back and encourage them to convert.
Think of it like reminding someone who looked at a product in a store but didn’t buy. With the right message and timing, they might come back and make a decision.
Why Retargeting Clicked Prospects Works So Well
Let’s face it—most people don’t take action the first time they see something. They might:
- Get distracted
- Want to do more research
- Need to talk to a colleague
- Just forget
That doesn’t mean they’re not interested. In fact, studies show that following up with warm leads—especially people who’ve already clicked—can lead to much higher conversions.
Here’s why retargeting works:
- They already know your brand
- They’ve shown interest in what you offer
- They’re easier to convince than cold leads
By learning how to retarget clicked prospects, you’re simply giving warm leads a second chance to say “yes.”
Step-by-Step Guide to Retarget Clicked Prospects
Let’s break down a simple strategy that you can start using today:
Step 1: Identify Who Clicked
Before you can follow up, you need to know who clicked in the first place. Use your email marketing tool or ad platform to track:
- Who opened your email
- Who clicked on specific links
- What time they clicked
- Which device they used
Most platforms, like Salezshark Connect+, will show you this data in real-time.
Once you have this list, you now have your warm audience—the group of people you’ll focus on as you retarget clicked prospects.
Step 2: Segment Your Audience
Now that you’ve identified your clicked prospects, the next step is to segment them into smaller groups. This helps you send more relevant follow-up messages.
You can segment based on:
- The link they clicked
- Their job role or industry
- Past behavior (e.g., webinar attendees, demo requests)
- Engagement level (clicked once vs. clicked multiple times)
Smarter segmentation = more personalized messaging = better results.
Step 3: Send a Follow-Up Email
Email is one of the easiest and most effective ways to retarget clicked prospects. The key here is to follow up quickly—ideally within 24-48 hours after the click.
Your follow-up email should:
- Thank them for showing interest
- Remind them what they clicked on
- Offer extra value (like a free demo, case study, or discount)
- Include a clear call-to-action (CTA)
Example:
Subject: Still thinking about [topic/product]?
Hi [First Name],
I noticed you clicked on our recent email about [topic]. Just checking in to see if you had any questions or needed more info.
Here’s a quick guide we made that explains everything in detail. Let me know if you’d like to hop on a 10-minute call.
Best,
[Your Name]
Step 4: Use Retargeting Ads
While email is great, don’t stop there. You can also retarget clicked prospects with display ads, social media ads, or Google remarketing.
For example:
- If someone clicks your email and visits your website, show them a Facebook or LinkedIn ad reminding them about your offer.
- Use dynamic retargeting ads to show the exact product or service they viewed.
Ads help you stay top-of-mind and bring people back when they’re ready to make a decision.
Step 5: Personalize Your Messaging
The more specific your message is, the better your chances of converting. When you retarget clicked prospects, mention what they interacted with.
For example:
- “You checked out our CRM comparison guide—here’s a short demo to see it in action.”
- “Interested in our webinar? Seats are filling up—reserve yours now!”
People appreciate when you remember what they care about. It shows you’re paying attention and increases trust.
Step 6: Create a Sense of Urgency
Sometimes, a little urgency can help push prospects over the line. Use limited-time offers or upcoming deadlines to give them a reason to act now.
Ideas to create urgency:
- Special discount valid for 3 days
- “Only 5 spots left” on a webinar
- Closing registration for an event
Urgency works really well when retargeting because the lead is already warm—they just need a small push.
Step 7: Test and Optimize
Not every message will work the same for every audience. That’s why testing is so important.
Try different:
- Subject lines
- CTAs
- Email designs
- Follow-up timing
Track what gets more opens, clicks, and conversions. Over time, you’ll build a winning formula to retarget clicked prospects effectively.
Common Mistakes to Avoid
While retargeting is powerful, there are a few mistakes that can hurt your results:
- Following up too late – Warm leads cool down fast. Follow up quickly.
- Sending the same message again – Mix up your follow-up content. Don’t repeat.
- Overdoing it – Retarget, but don’t spam. Too many messages will annoy your prospects.
- Ignoring mobile – Make sure your emails and ads are mobile-friendly.
Avoid these mistakes and focus on genuine engagement for best results.
How Salezshark Connect+ Makes Retargeting Easy
Now, let’s talk about how a tool like Salezshark Connect+ helps you retarget clicked prospects without the stress. Salezshark Connect+ is a smart email marketing platform designed for B2B businesses. Here’s how it supports your retargeting efforts:
- Real-Time Click Tracking: Instantly see who opened and clicked your emails.
- Smart Segmentation: Automatically segment clicked prospects into custom lists.
- Pre-Built Follow-Up Templates: Save time with ready-to-use emails for follow-ups.
- Drip Campaign Automation: Set up automated sequences to retarget leads over time.
- Analytics Dashboard: Monitor which follow-ups are performing best.
- B2B Contact Database: Access millions of contacts to add fresh prospects to your funnel.
With all these features, Salezshark Connect+ makes it easy to find, track, and retarget clicked prospects—so you can convert more leads without doing extra work.
Final Thoughts
Retargeting is not just a buzzword. It’s one of the most powerful techniques to boost conversions without increasing your ad spend or sending more emails. By learning how to retarget clicked prospects, you’re focusing on the people who are already interested—and simply guiding them toward the finish line.
Remember:
- Clicks mean interest. Don’t let them go cold.
- Timing, personalization, and value are the keys.
- Use tools like SalezShark Connect+ to simplify and automate the process.
Start retargeting today, and watch your conversions grow—sometimes even double—without adding extra effort to your marketing strategy.
