From Getting Hooked to Becoming a Loyal Customer; The Other Side of the Story

Written By salezshark

Published on April 14, 2016

Just like every other individual, I get multiple sales calls on my phone. They present the finest sales- pitch in town, offer the best-in-class products & services and promise effective solutions. They try to sell me almost everything ranging from a pencil to a company without realising my exact need or requirement. Mostly, I am not interested in purchasing from their selling list therefore; I end up disconnecting the phone.

Such experiences as a consumer encourages me to guide my sales team on the crucial need to understand the customer first; their likes, dislikes and buying behaviour. Today, examining consumer traits through various prolific tools such Sales CRM Software, Marketing Automation CRM, Business Intelligent Service and more increases the chance to strike a conversation with the prospect and minimizes their possibility to disconnect or hang-up the phone. Moreover, it saves a lot of time and effort while pitching.

If your sales guy already knows what I am looking for, I will be more than happy to talk and discuss the product with him. So, by this time I may get hooked on to your business but still a long way to go before you could convert me into a loyal customer.

Many studies and reports reveal that 3 out of 5 customers are willing to give up a favourite brand in order to have a better service experience. Being a customer, I completely understand this trend. We like to be treated well and when we feel taken care of, we are more inclined to buy from you repeatedly.

So, let’s take a look at three quick tips that can help you to display such care for your customer.

  • Let them know what you are doing for them– Maintain transparency and offer a 360 degree crystal clear vision to your customer. Regularly update them through newsletters, emails or phone. If you display and mention all the things you do for them, they will easily notice your hard- work.
  • Keep it Personal– A customer might disclose personal information such as address and more while purchasing. Ensure that you keep their data safe. This will help you to build their trust and satisfaction.
  • Keep them on the Top– Set their needs on priority and give them first preference upon any other task. Your instant reply or resolution to their problems will certainly show how much they mean to you!
  • Understand their Needs: Make an effort to rally understand their pain points and offer a customzied solution, if possible. However, gathering actionable customer insights is not all that simple, but there are a couple of tools available in the market that will help you do just that.

Once a sales executive bridges the gap to the heart of a customer; there are no limits to profitable revenues in trade. Today, you can easily bridge such gaps by providing excellent customer experience entailing the above points.