Marketing products and services was never a cakewalk and with the rising competition, it is turning into a herculean task for most of the businesses from various industries to establish their brand presence firmly. The learning and development industry is not any different and also facing similar challenges in enticing, retaining, and serving their prospects/students.
CRM software is proving out to be highly effective in helping businesses from various industries to market their products and services effectively. CRM (Customer Relationship Management) software is getting popular and accepted by multiple industries because it can be easily customized as per the industry and business requirements. It helps businesses to create and develop a strong relationship with their past, present, and future customers. Likewise, in the learning and development industry, CRM software helps many education institutions to attract, retain and serve better their prospects/students.
As we know, “One size doesn’t fit all”. Likewise CRM software also needs to be customized based on the industry requirements. Marketing products and services vary from industry to industry and when it comes to the learning and development industry, marketing is a lot different. Here, institutions are not dealing with consumers but with the students. The motive is not selling only, but guiding and educating, which comes with the huge responsibility of not doing anything that sounds unethical.
CRM Solutions for the Learning & Development Industry
CRM software once customized can help institutions in more than one way. Let us explore how it helps the learning and development industry.
Manage Admission/Enrolment Process
CRM system plays a vital role for institutions in managing and streamlining the entire student admission process from a single platform. It automates the complete process right from making students aware of various courses to anything required to complete the admission or enrolment process. CRM software proves out to be highly effective in helping the institutions to identify and enroll the best candidates, enables institutes to engage prospects/students successfully, and enhances the enrolment results.
Address Student Inquiries Effectively
With a CRM system in place, it becomes very easy for institutes to seamlessly address and follow up all sorts of student/prospects’ inquiries in a timely manner. It enables institutes to keep all the data stored at one unified platform where all sorts of interactions made with prospects/students get automatically recorded which can be any counseling session or meeting. Thereby, CRM enhances the communication process that happens between any institution and the student/prospect.
Track Potential Leads/Admissions
Most of the students nowadays rely on multiple digital channels to gather information about various institutions and universities. Here the CRM system plays a vital role, helping institutions to track the leads/students through multiple engagement programs entailing course awareness-related emails, online and physical educational events. CRM empowers institutions to track the source of leads from where the students interacted or find the institutes. Hence CRM software enables institutions to formulate their marketing strategies and marketing campaigns more effectively.
Build Beneficial Alumni Relations
Enrolling new students is always a strategy for any institution but in all this process you can’t ignore your old students. You must keep track of your former students as well because they are the ones who can help you in enticing new students. Your former students can help your new students in defining their career goals. This generates a feeling of confidence among new students and they trust your institution more because your former students have all words of praise for you. A CRM system here can help institutions in building a strong relationship with alumni and keep a record of all old students stored in one place. Your former students can write testimonials that entice new students to enroll in your institution.
Monitor Fee Payments
A CRM system in place also helps institutions in monitoring the fee payments. Especially at the time of bulk payments, it becomes a tedious job to keep a track of every transaction. CRM automates the complement payment process that helps institutions in avoiding payment delays, human errors, and manual discrepancies.
Get All the Reports in a Few Clicks
CRM software is not only beneficial in automating the enrollment and payment process but also improves the report generation process. In a few clicks, institutes can generate various reports required on a daily basis. There are many reports entailing various students’ performance records which should be generated accurately. Here, you can’t leave room for any errors and it should be accurate. Hence CRM is used by institutions to generate these reports that are precise and accurate.