Email marketing is one of the most powerful tools for B2B businesses. Whether you’re trying to book a meeting, share an update, or close a deal, a well-written email can make all the difference. But crafting the perfect email from scratch every time is time-consuming. That’s why many companies rely on tried-and-tested templates to save time and get better results. In this blog, we’ll explore the best performing B2B email templates, explain why they work, and share examples you can use right away.
By the end of this post, you’ll not only understand how to write a great B2B email but also know where to find ready-made templates to make your life easier.
Why Email Still Works in B2B Marketing
Even in 2025, email remains one of the most trusted ways to connect with business decision-makers. People check their inboxes daily, and when you send the right message at the right time, you’re more likely to get a response.
Benefits of email in B2B:
- Direct access to decision-makers
- Cost-effective compared to other channels
- Can be automated and personalized
- Easy to track and measure
The best performing B2B email templates are the ones that feel personal, get straight to the point, and offer real value.
What Makes a B2B Email Template Perform Well?
Before we jump into examples, let’s break down what separates an average email from a high-performing one.
- Clear Subject Line
The subject line is the first thing the reader sees. It should be short, specific, and spark curiosity. - Personalization
Using the recipient’s name or mentioning their company makes the email feel more relevant. - Value-Oriented Message
Tell the reader how you can help them solve a problem or improve something. - Strong Call to Action (CTA)
Guide the reader on what to do next—book a call, download something, or reply. - Simple Language
Avoid jargon. Keep your message easy to understand.
The best performing B2B email templates follow this format every time.
1. Cold Outreach Email Template
Use this when you’re reaching out to someone for the first time.
Subject: Let’s save time on [a common business challenge]
Hi [First Name],
I hope this message finds you well. I noticed that your team is involved in [industry/topic]. We help companies like yours streamline [specific process] and save [result, like time or money].
Would you be open to a quick 15-minute call next week to explore if this could be helpful?
Looking forward to your thoughts.
Best,
[Your Name]
[Your Company]
Why it works:
It’s personalized, short, and clearly shows the benefit to the reader. That’s why it’s one of the best performing B2B email templates for cold outreach.
2. Follow-Up Email Template
Use this when someone hasn’t responded to your first message.
Subject: Just checking in
Hi [First Name],
I wanted to follow up on my previous message. I understand things get busy, so I thought I’d check in.
We’ve helped [company names or industries] improve their [problem] using our solution. I’d love to explore if we can do the same for you.
Would next Tuesday or Wednesday work for a short call?
Best,
[Your Name]
Why it works:
It’s polite, gives social proof, and suggests specific days to make scheduling easier.
3. Introduction After Referral Template
Use this when someone referred you to a new lead.
Subject: [Referrer’s Name] suggested I reach out
Hi [First Name],
[Referrer’s Name] recommended I contact you. We recently worked with them on [project/result], and they thought our solution could be valuable to your team as well.
Could we schedule a 15-minute call to explore this further?
Thanks,
[Your Name]
Why it works:
Referrals build trust instantly. This template gets to the point while highlighting the shared connection.
4. Lead Nurturing Email Template
Use this to stay in touch with leads who aren’t ready to buy yet.
Subject: Here’s something that might interest you
Hi [First Name],
I came across this guide/case study/article on [topic] and thought it might be helpful for your team.
Let me know if you’d like to chat further about how we’ve helped similar companies with [problem].
Best,
[Your Name]
Why it works:
It provides value without pushing a hard sell. It keeps the lead warm while offering helpful content.
5. Re-Engagement Email Template
Use this for leads who’ve gone quiet.
Subject: Still interested in solving [problem]?
Hi [First Name],
We last connected a few months ago about [solution/product]. Just wanted to check if this is still a priority for your team?
If now’s a better time, I’d be happy to set up a quick call and walk you through some recent updates.
Thanks,
[Your Name]
Why it works:
It’s low pressure but reminds the lead of your previous interaction and offers something new.
Tips to Customize Your B2B Email Templates
The best performing B2B email templates are flexible. Here’s how to make them even more effective:
- Add specific results: Mention numbers or statistics.
- Use the recipient’s job title or company name.
- Include a calendar link to make scheduling easy.
- Attach a relevant PDF, case study, or infographic to boost interest.
Even though templates save time, a small bit of customization can go a long way.
How Often Should You Send B2B Emails?
- Cold outreach: Send the first email, then follow up 2–3 times over the next 2 weeks.
- Nurturing: One email every 10–15 days with valuable content.
- Re-engagement: One reminder, and maybe one final message a week later.
Remember, consistency matters more than volume. Don’t spam—stay relevant.
Track What Works
Use tools that let you see:
- Open rates
- Click-through rates
- Replies
- Unsubscribes
This helps you identify which templates are working best and what needs to be improved. Over time, you can build your own collection of the best performing B2B email templates based on your audience’s behavior.
How Salezshark Connect+ Helps with B2B Email Templates
Writing emails from scratch every time can be a challenge, especially when you have to send hundreds or thousands. This is where Salezshark Connect+ can help.
Salezshark Connect+ is an email marketing software specially designed for B2B businesses. It offers:
- A large collection of ready-to-use email templates for every sales and marketing need
- Drag-and-drop email editor to customize templates easily
- Automation features to send follow-ups and nurturing emails
- Analytics to track email performance in real-time
- B2B contact database to find and reach out to the right audience
Whether you’re sending cold emails, newsletters, or follow-ups, Salezshark Connect+ provides access to some of the best performing B2B email templates so you don’t have to start from scratch every time.
Final Thoughts
B2B email marketing doesn’t have to be complicated. With the right structure, tone, and timing, your emails can start real conversations and build strong business relationships.
Using the best performing B2B email templates not only saves time but also increases your chances of getting a response. Combine these templates with smart tools like Salezshark Connect+, and you’ll be well on your way to driving more leads, meetings, and sales through email.
