Score & distribute leads
It has been found in one of the studies that 80% of marketers pass on the leads to the sales department without qualifying them. This approach of marketers causes a lot of discomfort to sales professionals as they waste a lot of their productive hours in nurturing and converting those leads that are not actually willing to buy or looking for some other product or services. In such a situation where leads are disinterested in buying, it turns out to be a herculean task for sales professionals to sell their products and services. Nurturing such leads only result in a waste of time and effort; also hit productivity and stain the brand image.
Therefore if you don’t want your sales team to face such a complex situation, you must invest in deploying SalezShark sales planning system that helps in scoring your leads. SalezShark provides you an option to feed certain parameters or rules into the system that automatically score leads. As soon as any lead enters into the system it gets a score automatically on the basis of its quality and relevance to your business. This scoring system hence helps you in filtering and eliminating unqualified leads swiftly and offers only sales-qualified leads that can turn easily into paying customers. As the leads get a score it becomes easy for sales professionals to prioritize leads and based on that they can focus first on hot leads, later warm and cold leads.
Once your leads get a score you can transfer them to sales executives and now distributing leads among them is also a challenging task if done manually. To simplify lead distribution among sales professionals, you can set certain parameters or rules into the SalezShark system, and based on that lead is assigned to any particular sales executive. As this process gets automated so chances of leads falling through cracks during distribution also become zero and all qualified leads can be assigned to sales professionals in a few clicks. By automating the leads distribution process you ensure that leads are assigned to the right sales executive that maximizes the chances of lead conversion.
Nurture & convert leads
Nurturing leads is one of the most crucial stages of the lead management process. Most sales executives fail to do it effectively and lose the leads. Nurturing the leads involves a lot of patience, seamless communication, and creating curiosity among leads to know more and take interest in your products and services. To achieve this objective you should plan a robust follow-up with leads. This follow-up can be made through calls, emails, chat, and so on. Primarily follow-ups with leads are made through emails. SalezShark sales planning software helps you in automating the process of sending follow-up emails to leads. It helps you to create and send personalized emails quickly that resonate with the needs and expectations of your leads. By choosing the readymade email templates from the SalezShark email template gallery you can create and send multiple emails to leads in a few clicks. While nurturing leads you need to educate your leads on your business products and services and generate curiosity among them to buy from you. Here you need to be in constant touch with your leads by doing rigorous follow-ups through emails. As we know “out of sight is out of mind”, so to be in touch with your leads regularly you can schedule follow-up emails in the SalezShark system and also set reminders for follow-up calls, product demos, and so on. In this manner, you build strong communication and relationship with prospects and enhance the chances of lead conversion.
SalezShark sales planning system not only simplifies and amplifies your lead capturing and nurturing process but also leaves no stone unturned in making your lead conversion process bring better results. It offers you an option to create a visual sales funnel into the system. This visual sales funnel helps you in amplifying the rate of lead conversion. Based on the chances of lead conversion you can place all your leads into the sales funnel from top to bottom. Leads with higher chances of turning into paying customers can be moved into the visual sales funnel from top to bottom. The drag and drop functionality helps you to do that easily. By arranging all your leads into this visual sales funnel you can keep a track of all leads together and the chances of missing out on any lead become zero. Above all, you can prioritize leads and work on those leads first that can be turned easily into customers and the rest of the leads later. SalezShark visual sales funnel is not only beneficial for sales executives but also helpful for senior sales professionals in forecasting sales accurately. Just by a glimpse of the sales funnel they can calculate the expected amount of revenue generation and sales figures that can happen in near future. Hence, the process of sales forecasting gets better and accurate with SalezShark visual sales funnel.
So, if you are planning to elevate your brand to the next level and wish to fuel your sales in no time, choose SalezShark sales planning software that is affordable, can be easily customized as per your business & industry needs, and ensure the utmost safety of your data by offering cloud-based CRM with easy accessibility on mobile as well.