What is Drip Marketing?
Looking to use drip marketing to 10x your email marketing and lead conversion efforts? Try drip marketing for free and learn more about how it can help your business utilize it’s marketing efforts more effectively.
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What is drip marketing?
Put simple, Drip marketing is a fancy term for follow-up automation. It’s when you send repeated messages (usually emails but not necessarily) to a list of audiences at a regular interval with the content being modified and personalized based on the individual customer/lead’s behavior. Businesses can see up to a 500% increase in lead conversion by using drip marketing to nurture leads and build relationships!
The Drip Essentials At A Glance

Automation
Automate and personalize your drip campaigns to send custom messages based on customer behavior and response, maximizing click through in the process.

Scheduling
Save time and effort by scheduling your pre-conceived drip campaigns for weeks and even months in advance.

Omnichannel Outreach
Meet the customer on their terms via automated and personalized drip campaigns to maximize conversion and build brand awareness.
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Why SalezShark
Here’s the mantra:
Simple. Affordable. Intuitive.
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Design Breathtaking Emails
Choose from over 100+ pre-built templates for newsletters, promotions, offers, etc. to easily create emails that are impactful and relevant but most importantly save you time.
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Automate & Customize Follow-Ups
Automate your follow-ups and maximize your chances of conversion by up to 65% by customizing follow-on emails based on customer behaviors!
But Wait, There’s More!

On-The-Go App
Never miss a single lead with the Connect+ app. Design drip campaigns from the comfort of your phone. And always stay up-to-date.

15M+ Verified B2B Database
Find more than 15M+ B2B prospects to connect with through our 100% verified list of leads.

Real-Time Analytics & 24/7 Service
Measure marketing efforts & calculate productivity to optimize your outreach efforts and generate leads.
Simple. Accessible. Affordable.
Basic
Starting at- 3,000 contacts
- 1,000 Emails/month
Starter
Starting at- Everything in Basic plus…
- 10,000 contacts
- 10,000 Emails/month
- 500 Data Credits/month
- 24 Hrs Email Support
- White label domain
Advanced
Starting at- Everything in Starter plus…
- Unlimited contacts
- 50,000 Emails/month
- 2,500 Data Credits/month
- 12 Hrs Chat & Email Support
- White label domain
Professional
Starting at- Everything in Adv. plus…
- Unlimited contacts
- 150,000 Emails/month
- 15,000 Data Credits/month
- Chat, Email & A/C Manager
- White label domain
*View features in detail.
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DRIP Marketing 101: The Key To Satisfied Customers!
Drip marketing is a type of automated marketing strategy that focuses on saving time, money, and resources, by sending pre-written and timed messages — a series of ‘drips’ to customers and prospects over time. By sending personalized and targeted messages, users save themselves and remove the scutwork out of their outreach efforts, freeing up time for more worthwhile endeavors such as strategy development and innovation.
Frequently Asked Questions (FAQs)
What are the key features of a drip marketing tool?
A successful marketing campaign requires careful planning and execution. One key aspect of campaign planning is choosing the right marketing tool. For many businesses, a drip marketing tool is the best option. Drip marketing tools allow businesses to automate their marketing efforts by sending out pre-written emails or other messages on a schedule. This can be a great way to stay in touch with customers and keep them up-to-date on new products or services. Additionally, drip marketing tools often come with a variety of features, such as reporting and analytics, that can help businesses track their progress and adjust their strategy as needed. When used correctly, drip marketing tools can be an invaluable asset for any business.
What is an example of a drip campaign?
Drip campaigns are often used to promote sales or deals, but they can also be used to simply keep customers aware of a brand or business.
For example, a clothing store might send out a series of messages over the course of a month, each one featuring a different item that is on sale. Going further, drip campaigns would allow the clothing store to send follow-ups based on the customer’s response. So, say, purchase one of dresses from the prior email. They software would then send automated follow-up featuring similar content as opposed to a generic promotional campaign, maximizing sales in the process. Companies like Nike and Amazon are great example of businesses that utilize drip marketing to stay top of mind among their customers.
What are the benefits of drip marketing?
How long should a drip campaign last?
Depending on your goals, a drip campaign can last anywhere from a few weeks to several months. The key is to find the right balance between maintaining customer interest and avoiding wear out. If you’re not sure how long your drip campaign should last, consider starting with a shorter timeframe and then lengthening it if necessary. You can also experiment with different cadences to see what works best for your audience. Ultimately, the best way to determine the ideal length for your drip campaign is to track engagement levels and make adjustments as needed.