{"id":8438,"date":"2025-05-22T11:05:31","date_gmt":"2025-05-22T11:05:31","guid":{"rendered":"https:\/\/www.salezshark.com\/blog\/?p=8438"},"modified":"2025-06-09T10:55:02","modified_gmt":"2025-06-09T10:55:02","slug":"how-to-write-subject-lines-that-actually-get-clicked","status":"publish","type":"post","link":"https:\/\/www.salezshark.com\/blog\/how-to-write-subject-lines-that-actually-get-clicked\/","title":{"rendered":"How to Write Subject Lines That Actually Get Clicked?"},"content":{"rendered":"<p>Ever sent an email that you thought was brilliant, but no one opened it? You\u2019re not alone! The subject line is the <strong>first thing people see<\/strong>, and if it\u2019s not interesting enough, your email will stay unread\u2014or worse, land in the spam folder. But don\u2019t worry! In this blog, we\u2019ll break down how to write subject lines that grab attention, increase open rates, and make your emails stand out. We\u2019ll keep things simple, with real examples and practical tips.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Subject_Lines_Matter\"><\/span>Why Subject Lines Matter?<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.salezshark.com\/blog\/how-to-write-subject-lines-that-actually-get-clicked\/#Why_Subject_Lines_Matter\" title=\"Why Subject Lines Matter?\">Why Subject Lines Matter?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.salezshark.com\/blog\/how-to-write-subject-lines-that-actually-get-clicked\/#1_Keep_It_Short_and_Clear\" title=\"1. Keep It Short and Clear\">1. Keep It Short and Clear<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.salezshark.com\/blog\/how-to-write-subject-lines-that-actually-get-clicked\/#2_Make_It_Personal\" title=\"2. Make It Personal\">2. Make It Personal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.salezshark.com\/blog\/how-to-write-subject-lines-that-actually-get-clicked\/#3_Create_a_Sense_of_Urgency\" title=\"3. Create a Sense of Urgency\">3. Create a Sense of Urgency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.salezshark.com\/blog\/how-to-write-subject-lines-that-actually-get-clicked\/#4_Use_Numbers_and_Lists\" title=\"4. Use Numbers and Lists\">4. Use Numbers and Lists<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.salezshark.com\/blog\/how-to-write-subject-lines-that-actually-get-clicked\/#5_Ask_a_Question\" title=\"5. Ask a Question\">5. Ask a Question<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.salezshark.com\/blog\/how-to-write-subject-lines-that-actually-get-clicked\/#6_Avoid_Spam_Words\" title=\"6. Avoid Spam Words\">6. Avoid Spam Words<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.salezshark.com\/blog\/how-to-write-subject-lines-that-actually-get-clicked\/#7_Add_a_Touch_of_Mystery\" title=\"7. Add a Touch of Mystery\">7. Add a Touch of Mystery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.salezshark.com\/blog\/how-to-write-subject-lines-that-actually-get-clicked\/#8_Use_Power_Words\" title=\"8. Use Power Words\">8. Use Power Words<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.salezshark.com\/blog\/how-to-write-subject-lines-that-actually-get-clicked\/#9_Test_Different_Subject_Lines\" title=\"9. Test Different Subject Lines\">9. Test Different Subject Lines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.salezshark.com\/blog\/how-to-write-subject-lines-that-actually-get-clicked\/#10_Use_Emojis_Carefully\" title=\"10. Use Emojis (Carefully)\">10. Use Emojis (Carefully)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.salezshark.com\/blog\/how-to-write-subject-lines-that-actually-get-clicked\/#Final_Thoughts\" title=\"Final Thoughts\">Final Thoughts<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Before we dive into how to write subject lines, let\u2019s understand why they are so important.<\/p>\n<ul>\n<li><strong>First Impression Counts<\/strong> \u2013 If your subject line doesn\u2019t catch attention, your email won\u2019t even be opened.<\/li>\n<li><strong>Higher Open Rates<\/strong> \u2013 A compelling subject line increases the chances of your email being read.<\/li>\n<li><strong>Avoiding the Spam Folder<\/strong> \u2013 Certain words can trigger spam filters. A well-crafted subject line ensures your email lands in the inbox.<\/li>\n<\/ul>\n<p>Now that we know the importance, let\u2019s explore how to write subject lines that work.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Keep_It_Short_and_Clear\"><\/span>1. Keep It Short and Clear<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your subject line should be <strong>clear and to the point.<\/strong> People don\u2019t have time to read long, confusing subject lines.<\/p>\n<ul>\n<li><strong>Bad Example:<\/strong> \u201cHey there! I wanted to let you know about a really amazing offer that I think you might be interested in.\u201d<\/li>\n<li><strong>Good Example:<\/strong> \u201cLimited Offer: 50% Off Only for Today\u201d<\/li>\n<li><strong>Tip:<\/strong> Keep your subject line under 50 characters so it\u2019s fully visible on mobile screens.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_Make_It_Personal\"><\/span>2. Make It Personal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>People love to feel special. Adding a personal touch to your subject line can make a huge difference.<\/p>\n<ul>\n<li><strong>Bad Example:<\/strong> \u201cWe have a new product for you\u201d<\/li>\n<li><strong>Good Example:<\/strong> \u201cJohn, Your Exclusive Offer Inside!\u201d<\/li>\n<li><strong>Tip:<\/strong> Use the recipient\u2019s <strong>first name<\/strong> or mention something relevant to them.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3_Create_a_Sense_of_Urgency\"><\/span>3. Create a Sense of Urgency<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If people think they have forever to act, they won\u2019t. Urgency makes them feel they might miss out.<\/p>\n<ul>\n<li><strong>Bad Example:<\/strong> \u201cCheck out our new collection\u201d<\/li>\n<li><strong>Good Example:<\/strong> \u201cHurry! Sale Ends in 24 Hours\u201d<\/li>\n<li><strong>Tip:<\/strong> Words like <strong>\u201climited time,\u201d \u201clast chance,\u201d and \u201cending soon\u201d<\/strong> can increase open rates.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"4_Use_Numbers_and_Lists\"><\/span>4. Use Numbers and Lists<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Numbers make your subject line more specific and interesting<strong>.<\/strong><\/p>\n<ul>\n<li><strong>Bad Example:<\/strong> \u201cWays to Improve Your Business\u201d<\/li>\n<li><strong>Good Example:<\/strong> \u201c7 Proven Ways to Grow Your Business Fast\u201d<\/li>\n<li><strong>Tip:<\/strong> Odd numbers tend to work better than even numbers. Try using <strong>3, 5, 7, or 9<\/strong> in your subject lines.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"5_Ask_a_Question\"><\/span>5. Ask a Question<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Questions make people curious. They want to know the answer, so they click to find out<strong>.<\/strong><\/p>\n<ul>\n<li><strong>Bad Example:<\/strong> \u201cHow to Improve Your Skills\u201d<\/li>\n<li><strong>Good Example:<\/strong> \u201cAre You Making These 5 Email Mistakes?\u201d<\/li>\n<li><strong>Tip:<\/strong> Keep the question <strong>short and relevant<\/strong> to your audience.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"6_Avoid_Spam_Words\"><\/span>6. Avoid Spam Words<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Certain words can send your email straight to the spam folder. Be careful with words like:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Free, Click Here, Buy Now, Cash Bonus, Congratulations, Earn Money<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Bad Example: \u201cEarn Money Fast \u2013 100% Free!\u201d<\/strong><\/li>\n<\/ul>\n<ul>\n<li>Good Example: \u201cSmart Ways to Boost Your Income\u201d<\/li>\n<\/ul>\n<ul>\n<li>Tip: Avoid using ALL CAPS and too many exclamation marks (!!!).<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"7_Add_a_Touch_of_Mystery\"><\/span>7. Add a Touch of Mystery<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sometimes, leaving a little mystery makes people curious to open the email.<\/p>\n<ul>\n<li><strong>Bad Example:<\/strong> \u201cHow to Be More Productive\u201d<\/li>\n<li><strong>Good Example:<\/strong> \u201cThis 10-Minute Hack Will Boost Your Productivity\u201d<\/li>\n<li><strong>Tip:<\/strong> Make sure your email <strong>delivers what your subject line promises.<\/strong><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"8_Use_Power_Words\"><\/span>8. Use Power Words<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Power words trigger emotions and <a href=\"https:\/\/www.salezshark.com\/blog\/best-subject-lines-for-sales-reps-in-the-year-2020\/\"><strong>make your subject line more impactful<\/strong><\/a>. Some powerful words include: Secrets, Insider, Proven, Exclusive, Unlock, Limited, Instant<\/p>\n<ul>\n<li><strong>Bad Example:<\/strong> \u201cLearn How to Market Your Business\u201d<\/li>\n<li><strong>Good Example:<\/strong> \u201cInsider Secrets to Marketing Success\u201d<\/li>\n<li><strong>Tip:<\/strong> Don\u2019t overuse power words; they should feel natural, not forced.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"9_Test_Different_Subject_Lines\"><\/span>9. Test Different Subject Lines<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Not every subject line will work for every audience. <strong>A\/B testing<\/strong> helps you find what works best.<\/p>\n<p><strong>Example of A\/B Testing:<\/strong><\/p>\n<ul>\n<li><strong>Email A:<\/strong> \u201cBoost Your Sales with These 5 Tips\u201d<\/li>\n<li><strong>Email B:<\/strong> \u201cWant More Sales? Try These 5 Strategies\u201d<\/li>\n<li><strong>Tip:<\/strong> Track which subject line gets more opens and use that style in future emails.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"10_Use_Emojis_Carefully\"><\/span>10. Use Emojis (Carefully)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Emojis can make your subject line stand out in a crowded inbox.<\/p>\n<ul>\n<li><strong>Bad Example:<\/strong> \u201cSale Now On\u201d<\/li>\n<li><strong>Good Example:<\/strong> \u201c50% Off \u2013 Today Only!\u201d<\/li>\n<li><strong>Tip:<\/strong> Use <strong>only 1 or 2 emojis<\/strong> and ensure they match the subject\u2019s tone.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Now that you know how to write subject lines, it\u2019s time to test them in your emails! Remember:<\/p>\n<ul>\n<li>Keep it <strong>short and clear<\/strong><\/li>\n<li>Add a <strong>personal touch<\/strong><\/li>\n<li>Create a <strong>sense of urgency<\/strong><\/li>\n<li>Use <strong>numbers and power words<\/strong><\/li>\n<li>Avoid <strong>spam words<\/strong><\/li>\n<li>Test different subject lines to see what works<\/li>\n<\/ul>\n<p>A great subject line can increase email open rates, leading to better engagement and more success for your business. So, start crafting those click-worthy subject lines today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever sent an email that you thought was brilliant, but no one opened it? You\u2019re not alone! The subject line is the first thing people see, and if it\u2019s not interesting enough, your email will stay unread\u2014or worse, land in the spam folder. But don\u2019t worry! In this blog, we\u2019ll break down how to write [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[274],"tags":[],"class_list":["post-8438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Write Subject Lines That Actually Get Clicked?<\/title>\n<meta name=\"description\" content=\"Learn how to write subject lines that grab attention, boost open rates, and make your emails stand out. 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