{"id":829,"date":"2019-04-18T11:07:25","date_gmt":"2019-04-18T11:07:25","guid":{"rendered":"https:\/\/www.salezshark.com\/blog\/?p=829"},"modified":"2023-09-04T09:12:32","modified_gmt":"2023-09-04T09:12:32","slug":"features-of-marketing-automation","status":"publish","type":"post","link":"https:\/\/www.salezshark.com\/blog\/features-of-marketing-automation\/","title":{"rendered":"Features of Marketing Automation"},"content":{"rendered":"\n<p>In this digital\nera, the right usage of digital marketing strategies can upscale your business right\nfrom the bottom to top, without depending upon large amount of workforce and\ninvestment. What if all those email campaigns and social media posts can be\nautomated with the right message at the right time for the right location?\nThough the existence of marketing activities is there since decades but the\nidea of automating marketing activities is something many small business owners\nare still unaware of. Many digital marketers prefer to use <strong>marketing automation tool<\/strong> to harness the power of email marketing\nand social media posting in lesser time with wider reach. Being considered as\nthe buzzword, tech nerds have a soft corner for marketing automation because it\nis based on the cutting-edge technology that automatically handles tedious\ntasks in the simpler way. <\/p>\n\n\n\n<p><strong>What is Marketing Automation?<\/strong><\/p>\n\n\n\n<p>Marketing Automation software\u00a0assists in automating marketing tasks that is worth of the time and money invested to enhance efficiency and increase revenue. For simple learning, it is a tool that <strong>automates your email campaigns and social media<\/strong> marketing to drive more leads and connect to the right target audience at the right time. <strong>Marketing Automation<\/strong> is one of the integral parts of <a href=\"https:\/\/www.salezshark.com\/blog\/sales\/5-signs-your-business-needs-a-sales-crm\">Customer Relationship Management (CRM)<\/a> that showcase real-time analytics and metrics of the integrated marketing approach. Through the effective usage of marketing automation, salespeople can optimize their repetitive tasks, needless to spend hours in execution and check the real-time analytics anytime. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"475\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2019\/04\/SalezShark_Marketing_Automation.jpg\" alt=\"Features of Marketing Automation\" class=\"wp-image-833\" srcset=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2019\/04\/SalezShark_Marketing_Automation.jpg 600w, https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2019\/04\/SalezShark_Marketing_Automation-300x238.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p><strong>Features of Marketing Automation:<\/strong><\/p>\n\n\n\n<p>Since there are number of <strong>marketing automation tools<\/strong> available in the market, let\u2019s discuss some features that would benefit your sales force in the long run. <\/p>\n\n\n\n<p><strong>Managing Tedious Tasks<\/strong> \u2013 Finally your wish of having your personal robot is granted that can schedule your tasks, automate your calendar and manage end-to-end marketing activities. With marketing automation tool, a part of <a href=\"https:\/\/www.salezshark.com\/crm\/crm-software-india\">best crm software<\/a>, you can keep a track of your prospective schedules and also make your life a lot easier to keep yourself technologically advanced. Additionally, you can also assign a particular task to any of your team member without the hassle of knocking at the work station. <\/p>\n\n\n\n<p><strong>24\/7 Social Media Posting<\/strong> \u2013 With busiest work-life schedule, everyone is occupied on their social media timeline to get relief in the form of trending news, memes and witty posts. However, those social media platforms run 24\/7, unlike robots humans need rest and that is why tech wizards come up with the easiest solution of <strong><a href=\"https:\/\/www.salezshark.com\/marketing-automation\">AI driven marketing automation<\/a><\/strong> tool that run your social media posts in the wee hours and never let you miss any single like or share. With the help of marketing automation, modern marketers can pre-schedule the posts and emails without compromising with the physical obligation of their presence in accomplishing those tasks. \u00a0\u00a0\u00a0<\/p>\n\n\n\n<p><strong>Generate more leads<\/strong> \u2013 With the\nperspective of reaping own seeds, marketing automation guides salespeople to\ncreate and send their own email campaigns so that they do not need to depend on\nmarketing reps for doing the same. Since your company\u2019s sales force is directly\ncommunicating with the needs and requirement of their prospects, it is wiser\nfor them to optimize and recommend the right product fit to them. With this,\nthey can attract qualified leads and even see the real-time analytics of customer\nbehavior that would show them what is working, and which area needs\nimprovement. With gradual improvement in their performance, your sales people will\nget the ripen fruit in the form of more number of leads. <\/p>\n\n\n\n<p><strong>Room for Creativity<\/strong> \u2013 When you are getting the wages for your work, no business owner will allow you to rest in the office hours. However, when you are automating your tedious tasks, you can utilize those manual hours into another brainstorm session with your team, or perhaps involving your team in the creative thought-process of upcoming campaign so that you need not to stretch at the eleventh hour and lose your creative string. Since marketing is all about creativity and the more you automate your repetitive marketing efforts, the better you can come up with creative ideas and valuable campaigns. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this digital era, the right usage of digital marketing strategies can upscale your business right from the bottom to top, without depending upon large amount of workforce and investment. What if all those email campaigns and social media posts can be automated with the right message at the right time for the right location? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Features of Marketing Automation | Marketing Automation<\/title>\n<meta name=\"description\" content=\"Features of Marketing Automation, harness the power of email marketing and social media posting in lesser time with wider reach.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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