{"id":591,"date":"2018-02-12T09:26:03","date_gmt":"2018-02-12T09:26:03","guid":{"rendered":"https:\/\/www.salezshark.com\/blog\/?p=591"},"modified":"2019-04-09T08:20:23","modified_gmt":"2019-04-09T08:20:23","slug":"the-top-sales-trends-to-watch-in-2018-2","status":"publish","type":"post","link":"https:\/\/www.salezshark.com\/blog\/the-top-sales-trends-to-watch-in-2018-2\/","title":{"rendered":"The Top Sales Trends to Watch in 2018"},"content":{"rendered":"<p>2018 is here! And if history repeats itself, just like 2017, we\u2019ll see major developments in the sales world. You can either let these changes just happen to you \u2013 or you can be aware and prepare yourself to take advantage of them. I am guessing you\u2019d rather do the latter.<\/p>\n<p>To find out what it\u2019s going to be like, I asked a couple of sales reps and leaders to predict the top sales trends for the <a href=\"https:\/\/www.salezshark.com\/blog\/2019\/02\/15\/the-perfect-crm-proposal-that-is-hard-to-refuse\/\">year 2018<\/a>.<\/p>\n<p><strong>Artificial Intelligence<\/strong><\/p>\n<p>Aren\u2019t we all fascinated by smart homes deciphering speeches to turn on lights or schedule appointments? Those self-driving cars? And Amazon\u2019s amazing ability to predict what we want to buy?<\/p>\n<p>Artificial Intelligence is changing our daily lives; it\u2019s not just the consumer world but also the B2B stage to playing a starring role. Majority of marketing teams are now using AI as it helps them gain deeper insights, digital assessment management, personalization of the content, and increase efficiency.<\/p>\n<p>Perhaps the greatest impact of AI is its transforming effect on sales productivity. AI does this by automating the time-consuming and manual tasks that eat away all the time sales reps have in their kitty to give them more time to actually strategize and sell.<\/p>\n<p><strong>Personalization<\/strong><\/p>\n<p>Audience now is more accustomed to the personalized experiences from e-commerce sites to the Facebook, things are found dished up according to their preferences. That means, one size fits all is a concept out of the bucket now. So now it\u2019s time for B2B marketers to realize that customers are people and are accustomed to customer experience which they expect when looking for B2B products and solutions.<\/p>\n<p>So what does personalization looks like in a B2B Sales world?<\/p>\n<ul>\n<li>Personalized content<\/li>\n<li>One on one engagement on different platforms<\/li>\n<li>Increased use of the phone<\/li>\n<li>Personalized sales emails<\/li>\n<\/ul>\n<p><strong>Account Based Selling<\/strong><\/p>\n<p>With the growing trend and success of account based marketing, account based selling has also rejected the concept of one-size-fits-all selling mindset.<\/p>\n<p>It\u2019s all the more easier mapping and targeting the prospects with relevant content once you have identified the highest-value sectors and the key decision makers.<\/p>\n<p>This approach not only reduces the pay-per-click cost but also the <a href=\"https:\/\/www.salezshark.com\/blog\/2017\/02\/27\/effective-email-templates-to-boost-your-prospecting\/\">ROI gets pretty simpler to track.<\/a><\/p>\n<p><strong><em>And while most of the sales world is shifting, remember one thing &#8211; CUSTOMER IS KING!<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2018 is here! And if history repeats itself, just like 2017, we\u2019ll see major developments in the sales world. You can either let these changes just happen to you \u2013 or you can be aware and prepare yourself to take advantage of them. I am guessing you\u2019d rather do the latter. To find out what [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[198,201,200,44,70],"class_list":["post-591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales","tag-198","tag-propecting-approach","tag-prospecting-tips","tag-sales","tag-sales-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Top Sales Trends to Watch in 2018 | Sales Trends to Watch in 2018<\/title>\n<meta name=\"description\" content=\"The Top Sales Trends to Watch in 2018, This approach not only reduces the pay-per-click cost but also the ROI gets pretty simpler to track.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salezshark.com\/blog\/the-top-sales-trends-to-watch-in-2018-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Top Sales Trends to Watch in 2018 | Sales Trends to Watch in 2018\" \/>\n<meta property=\"og:description\" content=\"The Top Sales Trends to Watch in 2018, This approach not only reduces the pay-per-click cost but also the ROI gets pretty simpler to track.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salezshark.com\/blog\/the-top-sales-trends-to-watch-in-2018-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salezshark\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-12T09:26:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-09T08:20:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2018\/02\/ran-berkovich-59513.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"5472\" \/>\n\t<meta property=\"og:image:height\" content=\"3648\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"salezshark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SalezShark\" \/>\n<meta name=\"twitter:site\" content=\"@SalezShark\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"salezshark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salezshark.com\/blog\/the-top-sales-trends-to-watch-in-2018-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/the-top-sales-trends-to-watch-in-2018-2\/\"},\"author\":{\"name\":\"salezshark\",\"@id\":\"https:\/\/www.salezshark.com\/blog\/#\/schema\/person\/e16b53759fa9104a515ebabd98cf5526\"},\"headline\":\"The Top Sales Trends to Watch in 2018\",\"datePublished\":\"2018-02-12T09:26:03+00:00\",\"dateModified\":\"2019-04-09T08:20:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/the-top-sales-trends-to-watch-in-2018-2\/\"},\"wordCount\":398,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/the-top-sales-trends-to-watch-in-2018-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2018\/02\/ran-berkovich-59513.jpg\",\"keywords\":[\"2018\",\"propecting approach\",\"Prospecting tips\",\"sales\",\"Sales tips\"],\"articleSection\":[\"Sales\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salezshark.com\/blog\/the-top-sales-trends-to-watch-in-2018-2\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salezshark.com\/blog\/the-top-sales-trends-to-watch-in-2018-2\/\",\"url\":\"https:\/\/www.salezshark.com\/blog\/the-top-sales-trends-to-watch-in-2018-2\/\",\"name\":\"The Top Sales Trends to Watch in 2018 | Sales Trends to Watch in 2018\",\"isPartOf\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/the-top-sales-trends-to-watch-in-2018-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/the-top-sales-trends-to-watch-in-2018-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2018\/02\/ran-berkovich-59513.jpg\",\"datePublished\":\"2018-02-12T09:26:03+00:00\",\"dateModified\":\"2019-04-09T08:20:23+00:00\",\"description\":\"The Top Sales Trends to Watch in 2018, This approach not only reduces the pay-per-click cost but also the ROI gets pretty simpler to track.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/the-top-sales-trends-to-watch-in-2018-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salezshark.com\/blog\/the-top-sales-trends-to-watch-in-2018-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.salezshark.com\/blog\/the-top-sales-trends-to-watch-in-2018-2\/#primaryimage\",\"url\":\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2018\/02\/ran-berkovich-59513.jpg\",\"contentUrl\":\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2018\/02\/ran-berkovich-59513.jpg\",\"width\":5472,\"height\":3648},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salezshark.com\/blog\/the-top-sales-trends-to-watch-in-2018-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.salezshark.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Top Sales Trends to Watch in 2018\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salezshark.com\/blog\/#website\",\"url\":\"https:\/\/www.salezshark.com\/blog\/\",\"name\":\"Customer Relationship Management, Best CRM Software - Salezshark\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salezshark.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.salezshark.com\/blog\/#organization\",\"name\":\"Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices\",\"url\":\"https:\/\/www.salezshark.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.salezshark.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2023\/03\/ss_logotype.png\",\"contentUrl\":\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2023\/03\/ss_logotype.png\",\"width\":500,\"height\":87,\"caption\":\"Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices\"},\"image\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/salezshark\",\"https:\/\/x.com\/SalezShark\",\"https:\/\/www.linkedin.com\/company\/salezshark\",\"https:\/\/www.instagram.com\/salezshark\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salezshark.com\/blog\/#\/schema\/person\/e16b53759fa9104a515ebabd98cf5526\",\"name\":\"salezshark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.salezshark.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c0a1510fa18795c0a35435fc79113d01?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c0a1510fa18795c0a35435fc79113d01?s=96&d=mm&r=g\",\"caption\":\"salezshark\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Top Sales Trends to Watch in 2018 | Sales Trends to Watch in 2018","description":"The Top Sales Trends to Watch in 2018, This approach not only reduces the pay-per-click cost but also the ROI gets pretty simpler to track.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salezshark.com\/blog\/the-top-sales-trends-to-watch-in-2018-2\/","og_locale":"en_US","og_type":"article","og_title":"The Top Sales Trends to Watch in 2018 | Sales Trends to Watch in 2018","og_description":"The Top Sales Trends to Watch in 2018, This approach not only reduces the pay-per-click cost but also the ROI gets pretty simpler to track.","og_url":"https:\/\/www.salezshark.com\/blog\/the-top-sales-trends-to-watch-in-2018-2\/","og_site_name":"Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices","article_publisher":"https:\/\/www.facebook.com\/salezshark","article_published_time":"2018-02-12T09:26:03+00:00","article_modified_time":"2019-04-09T08:20:23+00:00","og_image":[{"width":5472,"height":3648,"url":"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2018\/02\/ran-berkovich-59513.jpg","type":"image\/jpeg"}],"author":"salezshark","twitter_card":"summary_large_image","twitter_creator":"@SalezShark","twitter_site":"@SalezShark","twitter_misc":{"Written by":"salezshark","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salezshark.com\/blog\/the-top-sales-trends-to-watch-in-2018-2\/#article","isPartOf":{"@id":"https:\/\/www.salezshark.com\/blog\/the-top-sales-trends-to-watch-in-2018-2\/"},"author":{"name":"salezshark","@id":"https:\/\/www.salezshark.com\/blog\/#\/schema\/person\/e16b53759fa9104a515ebabd98cf5526"},"headline":"The Top Sales Trends to Watch in 2018","datePublished":"2018-02-12T09:26:03+00:00","dateModified":"2019-04-09T08:20:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salezshark.com\/blog\/the-top-sales-trends-to-watch-in-2018-2\/"},"wordCount":398,"commentCount":0,"publisher":{"@id":"https:\/\/www.salezshark.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.salezshark.com\/blog\/the-top-sales-trends-to-watch-in-2018-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2018\/02\/ran-berkovich-59513.jpg","keywords":["2018","propecting approach","Prospecting tips","sales","Sales tips"],"articleSection":["Sales"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salezshark.com\/blog\/the-top-sales-trends-to-watch-in-2018-2\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salezshark.com\/blog\/the-top-sales-trends-to-watch-in-2018-2\/","url":"https:\/\/www.salezshark.com\/blog\/the-top-sales-trends-to-watch-in-2018-2\/","name":"The Top Sales Trends to Watch in 2018 | Sales Trends to Watch in 2018","isPartOf":{"@id":"https:\/\/www.salezshark.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salezshark.com\/blog\/the-top-sales-trends-to-watch-in-2018-2\/#primaryimage"},"image":{"@id":"https:\/\/www.salezshark.com\/blog\/the-top-sales-trends-to-watch-in-2018-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2018\/02\/ran-berkovich-59513.jpg","datePublished":"2018-02-12T09:26:03+00:00","dateModified":"2019-04-09T08:20:23+00:00","description":"The Top Sales Trends to Watch in 2018, This approach not only reduces the pay-per-click cost but also the ROI gets pretty simpler to track.","breadcrumb":{"@id":"https:\/\/www.salezshark.com\/blog\/the-top-sales-trends-to-watch-in-2018-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salezshark.com\/blog\/the-top-sales-trends-to-watch-in-2018-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.salezshark.com\/blog\/the-top-sales-trends-to-watch-in-2018-2\/#primaryimage","url":"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2018\/02\/ran-berkovich-59513.jpg","contentUrl":"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2018\/02\/ran-berkovich-59513.jpg","width":5472,"height":3648},{"@type":"BreadcrumbList","@id":"https:\/\/www.salezshark.com\/blog\/the-top-sales-trends-to-watch-in-2018-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.salezshark.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Top Sales Trends to Watch in 2018"}]},{"@type":"WebSite","@id":"https:\/\/www.salezshark.com\/blog\/#website","url":"https:\/\/www.salezshark.com\/blog\/","name":"Customer Relationship Management, Best CRM Software - Salezshark","description":"","publisher":{"@id":"https:\/\/www.salezshark.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salezshark.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.salezshark.com\/blog\/#organization","name":"Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices","url":"https:\/\/www.salezshark.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.salezshark.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2023\/03\/ss_logotype.png","contentUrl":"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2023\/03\/ss_logotype.png","width":500,"height":87,"caption":"Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices"},"image":{"@id":"https:\/\/www.salezshark.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/salezshark","https:\/\/x.com\/SalezShark","https:\/\/www.linkedin.com\/company\/salezshark","https:\/\/www.instagram.com\/salezshark\/"]},{"@type":"Person","@id":"https:\/\/www.salezshark.com\/blog\/#\/schema\/person\/e16b53759fa9104a515ebabd98cf5526","name":"salezshark","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.salezshark.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c0a1510fa18795c0a35435fc79113d01?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c0a1510fa18795c0a35435fc79113d01?s=96&d=mm&r=g","caption":"salezshark"}}]}},"_links":{"self":[{"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/posts\/591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/comments?post=591"}],"version-history":[{"count":0,"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/posts\/591\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/media\/592"}],"wp:attachment":[{"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/media?parent=591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/categories?post=591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/tags?post=591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}