{"id":561,"date":"2018-01-02T10:24:46","date_gmt":"2018-01-02T10:24:46","guid":{"rendered":"https:\/\/www.salezshark.com\/blog\/?p=561"},"modified":"2023-09-05T12:34:37","modified_gmt":"2023-09-05T12:34:37","slug":"email-writing-mistakes-that-wreck-your-deals","status":"publish","type":"post","link":"https:\/\/www.salezshark.com\/blog\/email-writing-mistakes-that-wreck-your-deals\/","title":{"rendered":"Email Writing Mistakes That Wreck Your Deals"},"content":{"rendered":"

Email is the one of top communication tools of our time.<\/p>\n

However, you can\u2019t control whether the email you send garners a response or not, you can control everything else that you should.<\/p>\n

So, here are a few email mistakes that can wreak havoc on your credibility of online communication and make your emails ineffective.<\/p>\n

Sales Email Mistakes to Avoid at All Costs<\/strong><\/p>\n

1) Misspelling and Misusing Words<\/strong><\/p>\n

According to Grammarly’s analysis, misspelled words were by far the most common email mistake people made in 2017.<\/p>\n

Then there are words that sound the same, but definitely don\u2019t mean the same. It\u2019s easy to slip up, but writing to your prospect, \u201cThere excited about the launch of new features\u201d or \u201ctheir is no update yet\u201d or<\/em> \u201cDo you have any time on you\u2019re calendar for a quick call tomorrow?\u201d<\/em> makes you look unprofessional and sloppy.<\/p>\n

The use of \u201cits\u201d and \u201cit\u2019s\u201d is also one of those categories of commonly confused and misused homophones.<\/p>\n

Misuse of all of these words makes it harder for you to be taken seriously by the prospect.<\/p>\n

Use a tool that checks your grammar and spellings as you type to help yourself catch your errors without slowing yourself down. if any one need CRM Software Visit salezshark.<\/p>\n

2) Not Personalizing Your Greetings<\/strong><\/p>\n

An effective email is always purposeful and personalized. An email without the personalized greetings is barely impressive. For instance, rather than just saying \u201cHi folks\u201d while cold emailing for a business opportunity, do a little research to know who the head of the department is to address them directly by mentioning the names.<\/p>\n

It\u2019s never redundant to use their name in each message you share across.<\/p>\n

Of course, some of the emails will be forwarded along. But, the other person to read your email should be aware of who the message is being addressed to yet.<\/p>\n

Personalize your greeting with every email you send.<\/p>\n

3) Too much Information<\/strong><\/p>\n

Leaving my inbox open all day is detrimental to my productivity, so will be for others. Emails are meant to be read quickly! Long text and heavy emails frustrate<\/a> and annoys the recipient.<\/p>\n

If you really need to deliver information that takes longer than a few minutes to read then send it in the attachments in separate files to make sure that he can review the larger portions of information in his leisure time. Sit back take a moment and check again whether all the information that you\u2019ve provided really needs to be there in the email!<\/p>\n

If your prospect is actually giving your email their time, let\u2019s ensure it\u2019s worth it—they\u2019ll appreciate it.<\/p>\n

4) Failing to format<\/strong><\/p>\n

It may take a little more time to format your email text but trust me it\u2019s worth it. Your fonts to spacing to alignment to your signature, it all does matter.<\/p>\n

It\u2019s harder to convey tone and gestures in emails, so if your email is too lengthy and contains information your prospect absolutely must read, italicize or bold it to accentuate your points.<\/p>\n

Not the end of the world, but your message will certainly look cleaner with it.<\/p>\n

Note: Don\u2019t go too crazy by underlining or bolding every other word. It looks unprofessional and is jarring to read.<\/p>\n

5) Not including an ask<\/strong><\/p>\n

Every email should be ideally designed to advance a prospect through the sales process. So, whether it\u2019s a product demo or a quick 10 minutes discussion to discuss all that you\u2019ve shared with them; always ask your prospects for it if it\u2019s a mutually good fit.<\/p>\n

6) Misspelling your prospect\u2019s name or company<\/strong><\/p>\n

This is a mistake I learned from the hard way.<\/p>\n

Maybe you were tired when you mistakenly misspelled your prospect\u2019s name while sending the email. But guess what? Your prospect doesn\u2019t care — they\u2019d think, you are sloppy in your work, or don\u2019t care about accuracy. Misspelling your prospect\u2019s or company\u2019s name doesn\u2019t bode well for your ability to make the sale.<\/p>\n

\u00a0<\/strong><\/p>\n

Writing good sales emails is\u00a0an art! Different strategies work for different prospects and industries. But these are the building blocks of professional correspondence. Why not get your writing rock-solid so you can focus on selling.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Email is the one of top communication tools of our time. However, you can\u2019t control whether the email you send garners a response or not, you can control everything else that you should. So, here are a few email mistakes that can wreak havoc on your credibility of online communication and make your emails ineffective. 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