{"id":509,"date":"2017-09-19T09:07:43","date_gmt":"2017-09-19T09:07:43","guid":{"rendered":"https:\/\/www.salezshark.com\/blog\/?p=509"},"modified":"2023-10-12T09:01:26","modified_gmt":"2023-10-12T09:01:26","slug":"content-marketing-the-humble-beginning-and-evolution","status":"publish","type":"post","link":"https:\/\/www.salezshark.com\/blog\/content-marketing-the-humble-beginning-and-evolution\/","title":{"rendered":"Content Marketing: The Humble Beginning and Evolution"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Bill Gates definitely struck gold when he famously quoted \u2018Content is King\u2019 in 1996. What he and also the world couldn\u2019t fathom was the rise of the humble content to being highly regarded as one of the best ways to build a brand. The power of words has surely surpassed the mere scale of imagination to reach an apogee of creation in mankind as we remain awestruck in its power to gather leads, drive sales and in turn, empower lives. The advent of the internet has certainly spurred it, although content marketing is as old as time itself. So, if we had to build a timeline, it would probably look like the one below:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-511\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2017\/09\/Content-Marketing-1.png\" alt=\"Content Marketing: The Humble Beginning and Evolution\" width=\"391\" height=\"273\" srcset=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2017\/09\/Content-Marketing-1.png 387w, https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2017\/09\/Content-Marketing-1-300x209.png 300w\" sizes=\"(max-width: 391px) 100vw, 391px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1993_%E2%80%93_The_birth_of_e-book\"><\/span>1993 \u2013 The birth of e-book<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.salezshark.com\/blog\/content-marketing-the-humble-beginning-and-evolution\/#1993_%E2%80%93_The_birth_of_e-book\" title=\"1993 \u2013 The birth of e-book\">1993 \u2013 The birth of e-book<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.salezshark.com\/blog\/content-marketing-the-humble-beginning-and-evolution\/#1998_%E2%80%93_The_upsurge_of_bloggers\" title=\"1998 \u2013 The upsurge of bloggers\">1998 \u2013 The upsurge of bloggers<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.salezshark.com\/blog\/content-marketing-the-humble-beginning-and-evolution\/#2003_%E2%80%93_Social_paid_us_a_visit\" title=\"2003 \u2013 Social paid us a visit\">2003 \u2013 Social paid us a visit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.salezshark.com\/blog\/content-marketing-the-humble-beginning-and-evolution\/#2005_%E2%80%93_The_year_of_the_video\" title=\"2005 \u2013 The year of the video\">2005 \u2013 The year of the video<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.salezshark.com\/blog\/content-marketing-the-humble-beginning-and-evolution\/#2012_%E2%80%93_Hello_infographics\" title=\"2012 \u2013 Hello, infographics!\">2012 \u2013 Hello, infographics!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.salezshark.com\/blog\/content-marketing-the-humble-beginning-and-evolution\/#Present_day_content\" title=\"Present day content\">Present day content<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>One of the first pieces digitized content to surface in the periphery of our vision was an e-book published by O\u2019Reilly &amp; Associates, who had also created the first ever commercial website. This book was lapped up by organizations at a frenzied pace, as a novelty had come to town. Look at the irony of life- their e-book was a how-to-guide of the internet, showing companies how to publish content online.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1998_%E2%80%93_The_upsurge_of_bloggers\"><\/span>1998 \u2013 The upsurge of bloggers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Blogging has provided a necessary boost to take content <a href=\"https:\/\/www.salezshark.com\/blog\/marketing\/what-is-google-my-business-and-how-it-helps\">marketing into contention<\/a>. Initially used as a leisurely tool of self expression, the world of blogging witnessed a shocker as journalists started using it as a tool to report stories, instantaneously. In 1999, blogging got a MVP status as Blogger came into inception, urging people to blog left and right. As result by 2001, people were creating building their own revolution and credibility of blogger\u2019s opinion was carved on limestone.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2003_%E2%80%93_Social_paid_us_a_visit\"><\/span>2003 \u2013 Social paid us a visit<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Oh- things get interesting as me reminiscence the birth of Myspace and Orkut. MySpace kicked off the social media boom as kids and adults worth their cool got into the idea of \u201cgoing online\u201d. Orkut was launched by Google and social media reached a new jumpstart as \u201cscraps\u201d and \u201ctestimonials\u201d gathered a new meaning. Then came the big daddy of all- Facebook and it soon took over as the top social media site and it is still regarded as the most successful social platform to date. Twitter and Linkedin followed a few years later and marketers\u2019 dawn on the idea of utilizing these sites could be to push out their content, capitalizing on reach.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2005_%E2%80%93_The_year_of_the_video\"><\/span>2005 \u2013 The year of the video<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Radio gaga has reached its descent as YouTube came into the picture, giving a rise to video-based stories. The demand for visual content has grown immensely since then and marketers have harnessed this <a href=\"https:\/\/www.salezshark.com\/\">greatly to push the envelope.<\/a><\/p>\n<h5><span class=\"ez-toc-section\" id=\"2012_%E2%80%93_Hello_infographics\"><\/span>2012 \u2013 Hello, infographics!<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>The era of infographic came into being as Google released the penguin algorithm, marketing it as one of the fundamental rules that businesses needed to adhere to if they wanted to come out on top. Infographics are now viewed as a valuable business tool as they have the power to enhance the capabilities of content to newer levels. With a high demand for bite-sized digestible chunks of information, companies have a great opportunity to garner wider appeal.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"Present_day_content\"><\/span>Present day content<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Phew- we have come a long way in actualizing the \u201ccontent is king\u201d adage, where content makes up 90% of marketer\u2019s plans. We hope to see greater evolutions on how content is perceived, giving rise to seamless dissemination that has the power to incite and inspire.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bill Gates definitely struck gold when he famously quoted \u2018Content is King\u2019 in 1996. What he and also the world couldn\u2019t fathom was the rise of the humble content to being highly regarded as one of the best ways to build a brand. The power of words has surely surpassed the mere scale of imagination [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"Bill Gates definitely struck gold when he famously quoted \u2018Content is King\u2019 in 1996. What he and also the world couldn\u2019t fathom was the rise of the humble content to being highly regarded as one of the best ways to build a brand. The power of words has surely surpassed the mere scale of imagination to reach an apogee of creation in mankind as we remain awestruck in its power to gather leads, drive sales and in turn, empower lives. The advent of the internet has certainly spurred it, although content marketing is as old as time itself. So, if we had to build a timeline, it would probably look like the one below:\n\n<img class=\"alignleft wp-image-511\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2017\/09\/Content-Marketing-1.png\" alt=\"Content Marketing: The Humble Beginning and Evolution\" width=\"391\" height=\"273\">\n\n<strong>1993 \u2013 The birth of e-book<\/strong>\n\nOne of the first pieces digitized content to surface in the periphery of our vision was an e-book published by O\u2019Reilly &amp; Associates, who had also created the first ever commercial website. This book was lapped up by organizations at a frenzied pace, as a novelty had come to town. Look at the irony of life- their e-book was a how-to-guide of the internet, showing companies how to publish content online.\n\n<strong>1998 \u2013 The upsurge of bloggers <\/strong>\n\nBlogging has provided a necessary boost to take content <a href=\"https:\/\/www.salezshark.com\/blog\/2017\/07\/14\/what-is-google-my-business-and-how-it-helps\/\">marketing into contention<\/a>. Initially used as a leisurely tool of self expression, the world of blogging witnessed a shocker as journalists started using it as a tool to report stories, instantaneously. In 1999, blogging got a MVP status as Blogger came into inception, urging people to blog left and right. As result by 2001, people were creating building their own revolution and credibility of blogger\u2019s opinion was carved on limestone.\n\n<strong>2003 \u2013 Social paid us a visit<\/strong>\n\nOh- things get interesting as me reminiscence the birth of Myspace and Orkut. MySpace kicked off the social media boom as kids and adults worth their cool got into the idea of \u201cgoing online\u201d. Orkut was launched by Google and social media reached a new jumpstart as \u201cscraps\u201d and \u201ctestimonials\u201d gathered a new meaning. Then came the big daddy of all- Facebook and it soon took over as the top social media site and it is still regarded as the most successful social platform to date. Twitter and Linkedin followed a few years later and marketers\u2019 dawn on the idea of utilizing these sites could be to push out their content, capitalizing on reach.\n\n<strong>2005 \u2013 The year of the video<\/strong>\n\nRadio gaga has reached its descent as YouTube came into the picture, giving a rise to video-based stories. The demand for visual content has grown immensely since then and marketers have harnessed this <a href=\"https:\/\/www.salezshark.com\/\">greatly to push the envelope.<\/a>\n\n<strong>2012 \u2013 Hello, infographics!<\/strong>\n\nThe era of infographic came into being as Google released the penguin algorithm, marketing it as one of the fundamental rules that businesses needed to adhere to if they wanted to come out on top. Infographics are now viewed as a valuable business tool as they have the power to enhance the capabilities of content to newer levels. With a high demand for bite-sized digestible chunks of information, companies have a great opportunity to garner wider appeal.\n\n<strong>Present day content<\/strong>\n\nPhew- we have come a long way in actualizing the \u201ccontent is king\u201d adage, where content makes up 90% of marketer\u2019s plans. We hope to see greater evolutions on how content is perceived, giving rise to seamless dissemination that has the power to incite and inspire.","_et_gb_content_width":"","footnotes":""},"categories":[13],"tags":[43,169,170,46],"class_list":["post-509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-content-marketing","tag-evolution","tag-evolution-of-content","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content Marketing: The Humble Beginning and Evolution<\/title>\n<meta name=\"description\" content=\"Content Marketing: The Humble Beginning and Evolution, Oh- things get interesting as me reminiscence the birth of Myspace and Orkut\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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