{"id":403,"date":"2017-06-01T05:34:17","date_gmt":"2017-06-01T05:34:17","guid":{"rendered":"https:\/\/www.salezshark.com\/blog\/?p=403"},"modified":"2019-04-15T09:07:32","modified_gmt":"2019-04-15T09:07:32","slug":"the-worst-linkedin-sins","status":"publish","type":"post","link":"https:\/\/www.salezshark.com\/blog\/the-worst-linkedin-sins\/","title":{"rendered":"The Worst LinkedIn Sins"},"content":{"rendered":"

\"The<\/p>\n

We all make mistakes on social media every once in a while, and that’s okay. Yet, certain mistakes cost us a great deal. Similar to a cardinal sin; the gaffes presented carry the highest amount of penance around them.<\/p>\n

Amongst the abundance of options, LinkedIn is arguably the most important social media site for sales professional. Therefore, a mistake on this network carries consequences in terms of perception of image. This image that one reflects through his profile is important for his\/her business relation, a blunder that even the best CRM software can\u2019t fix. However, absolution is attainable, only if you stop committing the following crimes:<\/p>\n

1)<\/strong> Not having a summary<\/strong><\/p>\n

For any person, the fear of writing from scratch can be understood as not all are vociferous in conveying their best. Subsequently, instead of writing any summary, perfect or less so, some LinkedIn members succumb to intimidation.\u00a0 Forgoing the summary section has unfortunate repercussions. The summary section is the ideal place to exhibit your personality and allow passion shine through. Without an impactful summary, your profile might as well just be a flat resume, which isn’t terribly interesting to most people. If your summery doesn\u2019t speak out for you, nothing would.<\/p>\n

2) Writing your profile like a resume<\/strong><\/p>\n

LinkedIn wouldn\u2019t have caught professional world\u2019s fancy if it was merely a database of resumes. Resumes are stiff, formal, and self-promoting, something that doesn\u2019t talk much beyond the usual set of skills and proficiencies. LinkedIn profiles, on the other hand, should be engaging, conversational and providing a personal blend to professional ideals. \u00a0Suppose, instead of bragging about self achievements, a sales rep’s LinkedIn profile should instead describe what additional benefits he\/ she brought into the clients business framework. By promoting clients instead of themselves, the salesperson will attract hardcore prospects without much headhunting.<\/p>\n

3) Busy headlines cramped with buzzwords<\/strong><\/p>\n

Often, while in the lieu of creating an engaging description of self, we end up overdoing the use of buzzwords. Words such as “Guru.” “Ninja.” “Rockstar\u201d might look funky but unless you’re a spiritual master, a secretive assassin, or a member of AC\/DC these words should not be in your headline. Not only are they over the top and cringe-inducing, they’re also self-promoting. The choice of words is a reflection of what you want to convey and the image of a yuppie professional, trying too hard to fit in with the millennial is the last image you want to be associated with<\/a>.<\/p>\n

4) Zero picture etiquettes<\/strong><\/p>\n

People frequently say that it\u2019s better to have a bad picture than none at all. Yet, there are some types of pictures that are just too personal to be kept on a professional platform. Pictures of your latest achievements are great but uploads of post-party shenanigans should be left for personal networking portals. Inappropriate pictures may scare away the people you\u2019re looking to connect with, leaving your professional image a bad light. So, if your pictures contain drunk faces and revealing outfits, it would be wise to remove them ASAP.<\/p>\n

Conclusion<\/strong><\/p>\n

A well-utilized LinkedIn profile can complete the task of a well equipped Sales Automation tool; hence marketers should tread carefully and make the most.<\/p>\n","protected":false},"excerpt":{"rendered":"

We all make mistakes on social media every once in a while, and that’s okay. Yet, certain mistakes cost us a great deal. Similar to a cardinal sin; the gaffes presented carry the highest amount of penance around them. Amongst the abundance of options, LinkedIn is arguably the most important social media site for sales […]<\/p>\n","protected":false},"author":1,"featured_media":404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13],"tags":[88,89,63,127,94,128,126],"class_list":["post-403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-linkedin","tag-linkedin-as-a-marketing-tool","tag-marketing-tips","tag-picture-etiquettes","tag-social-media-marketing","tag-summary-in-social-media","tag-worst-linkedin-sins"],"yoast_head":"\nThe Worst LinkedIn Sins | Writing your profile like a resume<\/title>\n<meta name=\"description\" content=\"The Worst LinkedIn Sins, For any person, the fear of writing from scratch can be understood as not all are vociferous in conveying their best\" \/>\n<meta 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