Play it personal\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><\/p>\n Personalization is the flavour of the season and yes, you can use it to your advantage. It is seen that personalized messages had the highest open rate behind timely news and affiliation emails. Personalization can come in the subject line or in the salutation, I recommend staying away from uses of \u201cDear,\u201d especially in the subject line, where characters are limited.<\/p>\n Personalization makes a difference. let me show you how:<\/p>\n (Personalized email)<\/em><\/p>\n (Non-personalized email)<\/em><\/p>\n Let\u2019s take a look at how this impacted the open and click rate<\/p>\n Open Rate\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Click Rate<\/p>\n Email Campaign 1\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0\u00a0 40.2%\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 12.4%<\/p>\n Email Campaign 2\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 29.7%\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 0.7%<\/p>\n Keep it short and breezy<\/strong><\/p>\n Like your subject line \u2014which should be 6-10 words, your email should be short and snappy. Keep your big picture strategy in mind when making email content decisions. If readers want to know more, they\u2019ll click through. This way you can drive in your message, without being a drivel about it- this teasing is proven to work. Also, play with whatever content you have- a tantalizing sneak peek is refreshing in the market of boring, full disclosures.<\/p>\n Use of Image and Links<\/strong><\/p>\n To my experience, more links (more than 5) means more chances of the email landing into the spam.<\/p>\n Infact, the images that we use affect the deliverability. For Outlook, Yahoo, we need to externally download the images, in order to view them, which mean that the recipient will have to take an extra action to view the emails properly. But, who wants to do that?<\/p>\n Luckily, for those who like having images in the emails have Gmail<\/strong> has made that easier for you.<\/p>\n So, the wise thing to go about this is to check the number of email recipients who use Gmail. For instance, I know 65% of my email recipients use Gmail but I cannot ignore the rest 35%. Therefore, I prefer not to insert too many images in my emails.<\/p>\n Timing is of the essence<\/strong><\/p>\n Marketing is a game of time, where smart individuals know when to woo their target. Yet, there\u2019s no universal answer to what time, exactly, is right. That is specifically restricted to your customer base, a factor that you have to always keep in mind.<\/p>\n It would be wise to either pitch your mail in the morning<\/strong> when your TA(target audience)-s mind is on high alert or<\/strong> post work<\/strong>– when they can respond at ease.<\/p>\n Avoid Mondays<\/strong> as it comes with its share of stress and responses are often negative, making it detrimental for business.<\/p>\n Dress up sharing through incentives<\/strong><\/p>\n It is essential to be crafty while pushing your message across. While it is a good sign for TAs to spread good publicity, they\u2019re unlikely to do it of their own volition. They\u2019ll need some prodding, in the form of value-added incentives. Offer a promo code or a giveaway<\/strong> to new subscribers and to those who share. \u00a0Don\u2019t be afraid to ask readers to help get the word out through forwarding and sharing.<\/p>\n Simply dropping \u201cshare buttons\u201d at the bottom of a message won\u2019t do the trick- you need to add value to it.<\/p>\n You\u2019ll be surprised at their receptiveness to light prompting, through incentives.<\/p>\n Do you have something to share that worked for you? I would love to know. Post them right here in the comments below and I\u2019ll definitely get back to you<\/p>\n","protected":false},"excerpt":{"rendered":" It is easy to confuse me with a spammer when you hear about the rate of success I\u2019ve had. To be honest, all the success I\u2019ve had is through constantly engaging my audience with email marketing. So, these have mostly been nurturing emails to opt-in lists. And yes, sending a million emails has definitely taught […]<\/p>\n","protected":false},"author":1,"featured_media":392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13],"tags":[124,43,71,125,46,63],"class_list":["post-387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-best-practices-on-email-marketing","tag-content-marketing","tag-email-marketing","tag-email-marketing-tips","tag-marketing","tag-marketing-tips"],"yoast_head":"\n![\"Screenshot](\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2017\/05\/Screenshot-1.png\")
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<\/p>\n![\"Incentives\"](\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2017\/05\/Incentives.png\")
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