{"id":378,"date":"2017-05-18T09:10:30","date_gmt":"2017-05-18T09:10:30","guid":{"rendered":"https:\/\/www.salezshark.com\/blog\/?p=378"},"modified":"2019-04-15T09:23:25","modified_gmt":"2019-04-15T09:23:25","slug":"best-responses-to-sell-me-this-pen","status":"publish","type":"post","link":"https:\/\/www.salezshark.com\/blog\/best-responses-to-sell-me-this-pen\/","title":{"rendered":"Best Responses to \u201cSell Me This Pen\u201d"},"content":{"rendered":"<p>Coined by Jordan Belfort, the question, \u201cSell me this pen\u201d has become the mirror for the salespeople to demonstrate their selling skills. The way it\u2019s answered is a reflection of salesperson\u2019s street-smart skills, along with an in-depth knowledge of the consumers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-380\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2017\/05\/pen.jpg\" alt=\"Best Responses to \u201cSell Me This Pen\" width=\"475\" height=\"356\" srcset=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2017\/05\/pen.jpg 1920w, https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2017\/05\/pen-300x225.jpg 300w, https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2017\/05\/pen-768x576.jpg 768w, https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2017\/05\/pen-1024x768.jpg 1024w\" sizes=\"(max-width: 475px) 100vw, 475px\" \/><\/p>\n<p><strong>Importance of Pen Question<\/strong><\/p>\n<p>When interviewer\/buyer asks to &#8220;sell me this pen&#8221;, there is no scope for gimmicky answer \u2013 he\/she desires to witness the marketers capability in efficiently executing a basic sales call. One might think that something as basic as a pen can be easily sold- on contrary, often, there is no foolproof answer with salespeople to answer it. Yet, confidence and charisma are the two deciding factors that help here. A single lacking from the marketer\u2019s point and the buyer immediately calls out his\/her ruse.<\/p>\n<p><strong>The Best Answers I Have Ever Heard<\/strong><\/p>\n<ul>\n<li><strong>What\u2019s in it for me-Features based: <\/strong>Every consumer would seek the benefits he\/she would be rewarded with, before buying any product- it should be a lifestyle augmentor. So, here you list a bunch of exciting features that the product has. Focus on customers\u2019 needs and provide unique value to their daily functionalities.<\/li>\n<\/ul>\n<ul>\n<li><strong>What\u2019s new in it for me-Solution based: <\/strong>Everyone has their unique set of demands and hunt for novelty factor in whatever they access. The product that provides the closest possible solution in a novelty-based fashion is the one that garners a huge fan following. Unsheathe the distinctive aspects of the product to potentially solve his problems.<\/li>\n<\/ul>\n<p><em>And now comes my favourite..<\/em><\/p>\n<ul>\n<li><strong>Why do I buy it right now-Need of the hour<\/strong><strong>: <\/strong>Here you answer the requirements in a timebound-scale! You have to be on your toes to prove that their product\/service is the messiah of the hour. Highlight the problem and then the enormity of the solution provided to them. As <strong><em>every sinking ship requires the timely use of lifeboats<\/em><\/strong>, salesperson must build up an opportunate need of the hour to efficiently convince the prospect.<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Moral of The Story<\/strong><\/p>\n<p>A good sales person is who solves the problem but best are the ones who create and then solve the problem.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-384 alignleft\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2017\/05\/AJ002.jpg\" alt=\"AJ002\" width=\"122\" height=\"122\" srcset=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2017\/05\/AJ002.jpg 900w, https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2017\/05\/AJ002-150x150.jpg 150w, https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2017\/05\/AJ002-300x300.jpg 300w, https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2017\/05\/AJ002-768x768.jpg 768w\" sizes=\"(max-width: 122px) 100vw, 122px\" \/>\u00a0Author is the CEO of SalezShark Inc., who has demonstrated an outstanding commitment during his 14 years\u2019 experience. His experience of management goes hand in hand with his enthusiastic approach towards business transformation.<\/p>\n<p>Find him on LinkedIn <a href=\"http:\/\/bit.ly\/2qvWanp\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coined by Jordan Belfort, the question, \u201cSell me this pen\u201d has become the mirror for the salespeople to demonstrate their selling skills. The way it\u2019s answered is a reflection of salesperson\u2019s street-smart skills, along with an in-depth knowledge of the consumers. Importance of Pen Question When interviewer\/buyer asks to &#8220;sell me this pen&#8221;, there is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[19],"tags":[122,79,70,121,123],"class_list":["post-378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saas","tag-jordan-bellfort","tag-sales-lessons","tag-sales-tips","tag-sell-me-this-pen","tag-wolf-of-wall-street"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best Responses to \u201cSell Me This Pen | Moral of The Story<\/title>\n<meta name=\"description\" content=\"Best Responses to \u201cSell Me This Pen, Unsheathe the distinctive aspects of the product to potentially solve his problems. 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