{"id":368,"date":"2017-05-15T06:04:35","date_gmt":"2017-05-15T06:04:35","guid":{"rendered":"https:\/\/www.salezshark.com\/blog\/?p=368"},"modified":"2019-04-15T09:26:23","modified_gmt":"2019-04-15T09:26:23","slug":"brilliant-commercials-that-revolutionize-advertising","status":"publish","type":"post","link":"https:\/\/www.salezshark.com\/blog\/brilliant-commercials-that-revolutionize-advertising\/","title":{"rendered":"Brilliant Commercials That Revolutionize Advertising"},"content":{"rendered":"

Advertisements are the core to a marketer\u2019s strategy- one needs to position products\/services in an attractive way to lure in the audience. Even if you feel bombarded by ads every day, they have their own charm. Similar to a powerful Sales CRM, impactful advertisements have a greater hand in bringing prolific revenues for any brand. What sets an impactful campaign apart from others is the insight that goes into it. Without further dithering, here are the 5 impactful examples that have changed the game for advertising-<\/p>\n

1) Nike: Just Do It<\/strong><\/p>\n

\"Brilliant<\/p>\n

This is campaign perhaps the most path breaking in terms of its simplicity and significance. To get an edge over Reebok in the late 1980s, Nike created the “Just Do It.” campaign. The slogan was short and sweet, yet it enumerated everything that fitness enthusiast felt when they were exercising. It’s a slogan of universal nature: the\u00a0drive to push ourselves\u00a0beyond our limits. In a short span of time Nike sales\u00a0exceeded $9.2 billion<\/a>.<\/p>\n

Lesson learnt: Ask yourself what problem you are solving for your customers. This will help connect with the consumers on an emotional level, a principle which is hard to ignore.<\/p>\n

2) Absolut Vodka: The Absolut Bottle<\/strong><\/p>\n

\"Brilliant<\/p>\n

In spite having a non-distinct packaging, Absolut made its bottle recognizable throughout the world. Their campaign, which featured print ads showing bottles in various settings of merriment, was a sleeper hit- it didn\u2019t stop running it for 25 years. Post this campaign, Absolut was\u00a0importing\u00a04.5 million cases<\/a>\u00a0per year.<\/p>\n

Lesson learnt: Product packaging shouldn\u2019t be a hindrance in\u00a0creating an interesting story<\/a>. Make the incongruity your strength to sail through.<\/p>\n

3) Miller Lite: Great Taste, Less Filling<\/strong><\/p>\n

\"Miller\"<\/p>\n

Ever thought of marketing the calorie-laden beer, as a beverage for the fit? The Miller Brewing company did just that with the light beer market \u2013and aced on it. The goal of the “Great Taste, Less Filling”\u00a0campaign was in getting hard-core beer lovers to drink light beer, battling the common misconception that health and taste never go hand in hand. For decades after this campaign aired, Miller Lite dominated the beer market, setting up an example for other brewers to follow.<\/p>\n

Lesson learnt: Strike a different chord of innovation, amongst common competitors. If people tell you there isn\u2019t room for a product, create your own\u00a0category so you can quickly become the leader.<\/p>\n

4) Volkswagen: Think Small<\/strong><\/p>\n

\"Volkswagen\"<\/p>\n

Eminent marketing and advertising professionals consider Volkswagen’s “Think Small” campaign of the gold standard. Created in 1960 by a legendary advertising group at Doyle Dane & Bernbach (DDB), the campaign set out to change peoples’ perceptions\u00a0not only about a\u00a0product but also about people\u2019s aspirational requirements. It played right into the audience\u2019s expectations.\u00a0You think I\u2019m small? Yeah, I am.<\/em>\u00a0They never tried to be something they were not.<\/p>\n

Lesson learnt: Sell what is original and authentic. Consumers recognize and appreciate honesty.<\/p>\n

5) Marlboro: Marlboro Man\"Malboro\"<\/strong><\/p>\n

The Marlboro Man ads, which began running\u00a0as early as 1955<\/a>, represented the power of a brand when it creates a lifestyle around its product. Free, manly, and open to adventure are the emotions that define a Marlboro Man.\u00a0The\u00a0ads were effective because they captured an ideal lifestyle; men aspired to have at the time.<\/p>\n

Lesson learnt:\u00a0 Products have a lifestyle wrapped around it.\u00a0 In selling products\/services, one actually sells a lifestyle. It is advisable to enmesh products in a way that it augment\u2019s the consumer\u2019s daily functioning.<\/p>\n","protected":false},"excerpt":{"rendered":"

Advertisements are the core to a marketer\u2019s strategy- one needs to position products\/services in an attractive way to lure in the audience. Even if you feel bombarded by ads every day, they have their own charm. Similar to a powerful Sales CRM, impactful advertisements have a greater hand in bringing prolific revenues for any brand. […]<\/p>\n","protected":false},"author":1,"featured_media":375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13],"tags":[115,113,114,120,116,118,117,119],"class_list":["post-368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-ads-done-right","tag-advertising","tag-briliant-ads","tag-malboro","tag-marketing-hacks","tag-miller","tag-nike","tag-volkwagen"],"yoast_head":"\nBrilliant Commercials That Revolutionize Advertising<\/title>\n<meta name=\"description\" content=\"Brilliant Commercials That Revolutionize Advertising, You think I\u2019m small? 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