{"id":358,"date":"2017-05-04T05:28:26","date_gmt":"2017-05-04T05:28:26","guid":{"rendered":"https:\/\/www.salezshark.com\/blog\/?p=358"},"modified":"2019-04-15T09:37:28","modified_gmt":"2019-04-15T09:37:28","slug":"the-rise-and-rise-of-emoji-marketing","status":"publish","type":"post","link":"https:\/\/www.salezshark.com\/blog\/the-rise-and-rise-of-emoji-marketing\/","title":{"rendered":"The Rise and Rise of Emoji Marketing"},"content":{"rendered":"<p style=\"text-align: center;\"><em>\u201cA picture is worth a thousand words!\u201d<\/em><\/p>\n<p>Even the most complex ideas can be communicated effectively with the help of just a single still image. In today\u2019s millennial age, where texting has taken over talking as the preferred mode of communication, this saying has more value than ever now.<\/p>\n<p>This generation wants to communicate in the shortest and quickest way possible where feelings like happiness, anger, joy and more can be expressed with simple emoticons or emojis.<\/p>\n<p>This growing trend of emojis has widely caught the attention of brands\/companies across the world who are now using it to cater to the young demographic.<\/p>\n<p><strong><u>Why Emojis?\u00a0<\/u><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-359 size-full\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2017\/05\/thinking.jpg\" alt=\"The Rise and Rise of Emoji Marketing\" width=\"208\" height=\"208\" srcset=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2017\/05\/thinking.jpg 208w, https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2017\/05\/thinking-150x150.jpg 150w\" sizes=\"(max-width: 208px) 100vw, 208px\" \/><\/p>\n<p>Emojis is a universal language that can be understood by almost anyone.<\/p>\n<p>The growing consumer love of emojis and the emotions they invoke has made this tool a strong contender in marketing campaigns to engage end users, encourage higher usage, loyalty, and conversions. They enable brands to add an element of fun and personalization in their communication.<\/p>\n<p><strong><u>A look at a successful Emoji campaign <\/u><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-360 alignleft\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2017\/05\/search.png\" alt=\"search\" width=\"185\" height=\"185\" srcset=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2017\/05\/search.png 185w, https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2017\/05\/search-150x150.png 150w\" sizes=\"(max-width: 185px) 100vw, 185px\" \/>Brands are now turning emojis into marketing campaigns to drive their key messages across in an effective and engaging manner.<\/p>\n<p><strong>Vodafone<\/strong> was one of the first brands in India to successfully capitalize on the emoji trend to boost consumer engagement for its superNet network. The brand decided to use its popular brand mascot Zoozoo and launched an interactive campaign during IPL.<\/p>\n<p>They amplified their Zoozoo emoji with a video and a #BeSuper hashtag by inviting their followers to share how they were making their day \u201csuper\u201d using the #BeSuper hashtag and Zoozoo emoji.<\/p>\n<p>By doing this the brand took advantage of the opportunity of not only targeting their active Twitter followers but also of engaging with the IPL audiences. The campaign ended up generating an estimate of <em>90 million<\/em> impressions in just 2 days of its launch on Twitter.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Emojis can be brilliant for brands looking to be a little more innovative fun, and playful, in their approach towards attracting their audience. They can work successfully for your marketing strategy too!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cA picture is worth a thousand words!\u201d Even the most complex ideas can be communicated effectively with the help of just a single still image. In today\u2019s millennial age, where texting has taken over talking as the preferred mode of communication, this saying has more value than ever now. This generation wants to communicate in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":361,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13],"tags":[108,106,107,63],"class_list":["post-358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-creative-marketing","tag-emoji","tag-emoji-marketing","tag-marketing-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Rise and Rise of Emoji Marketing | joy and more can be expressed<\/title>\n<meta name=\"description\" content=\"The Rise and Rise of Emoji Marketing, Emojis can be brilliant for brands looking to be a little more innovative fun, and playful,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salezshark.com\/blog\/the-rise-and-rise-of-emoji-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Rise and Rise of Emoji Marketing | joy and more can be expressed\" \/>\n<meta property=\"og:description\" content=\"The Rise and Rise of Emoji Marketing, Emojis can be brilliant for brands looking to be a little more innovative fun, and playful,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salezshark.com\/blog\/the-rise-and-rise-of-emoji-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salezshark\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-04T05:28:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-15T09:37:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2017\/05\/Emoji-Marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"387\" \/>\n\t<meta property=\"og:image:height\" content=\"270\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"salezshark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SalezShark\" \/>\n<meta name=\"twitter:site\" content=\"@SalezShark\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"salezshark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salezshark.com\/blog\/the-rise-and-rise-of-emoji-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/the-rise-and-rise-of-emoji-marketing\/\"},\"author\":{\"name\":\"salezshark\",\"@id\":\"https:\/\/www.salezshark.com\/blog\/#\/schema\/person\/e16b53759fa9104a515ebabd98cf5526\"},\"headline\":\"The Rise and Rise of Emoji Marketing\",\"datePublished\":\"2017-05-04T05:28:26+00:00\",\"dateModified\":\"2019-04-15T09:37:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/the-rise-and-rise-of-emoji-marketing\/\"},\"wordCount\":347,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/the-rise-and-rise-of-emoji-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2017\/05\/Emoji-Marketing.png\",\"keywords\":[\"creative marketing\",\"Emoji\",\"Emoji marketing\",\"marketing tips\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salezshark.com\/blog\/the-rise-and-rise-of-emoji-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salezshark.com\/blog\/the-rise-and-rise-of-emoji-marketing\/\",\"url\":\"https:\/\/www.salezshark.com\/blog\/the-rise-and-rise-of-emoji-marketing\/\",\"name\":\"The Rise and Rise of Emoji Marketing | joy and more can be expressed\",\"isPartOf\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/the-rise-and-rise-of-emoji-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/the-rise-and-rise-of-emoji-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2017\/05\/Emoji-Marketing.png\",\"datePublished\":\"2017-05-04T05:28:26+00:00\",\"dateModified\":\"2019-04-15T09:37:28+00:00\",\"description\":\"The Rise and Rise of Emoji Marketing, Emojis can be brilliant for brands looking to be a little more innovative fun, and playful,\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/the-rise-and-rise-of-emoji-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salezshark.com\/blog\/the-rise-and-rise-of-emoji-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.salezshark.com\/blog\/the-rise-and-rise-of-emoji-marketing\/#primaryimage\",\"url\":\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2017\/05\/Emoji-Marketing.png\",\"contentUrl\":\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2017\/05\/Emoji-Marketing.png\",\"width\":387,\"height\":270},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salezshark.com\/blog\/the-rise-and-rise-of-emoji-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.salezshark.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Rise and Rise of Emoji Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salezshark.com\/blog\/#website\",\"url\":\"https:\/\/www.salezshark.com\/blog\/\",\"name\":\"Customer Relationship Management, Best CRM Software - Salezshark\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salezshark.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.salezshark.com\/blog\/#organization\",\"name\":\"Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices\",\"url\":\"https:\/\/www.salezshark.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.salezshark.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2023\/03\/ss_logotype.png\",\"contentUrl\":\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2023\/03\/ss_logotype.png\",\"width\":500,\"height\":87,\"caption\":\"Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices\"},\"image\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/salezshark\",\"https:\/\/x.com\/SalezShark\",\"https:\/\/www.linkedin.com\/company\/salezshark\",\"https:\/\/www.instagram.com\/salezshark\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salezshark.com\/blog\/#\/schema\/person\/e16b53759fa9104a515ebabd98cf5526\",\"name\":\"salezshark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.salezshark.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c0a1510fa18795c0a35435fc79113d01?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c0a1510fa18795c0a35435fc79113d01?s=96&d=mm&r=g\",\"caption\":\"salezshark\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Rise and Rise of Emoji Marketing | joy and more can be expressed","description":"The Rise and Rise of Emoji Marketing, Emojis can be brilliant for brands looking to be a little more innovative fun, and playful,","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salezshark.com\/blog\/the-rise-and-rise-of-emoji-marketing\/","og_locale":"en_US","og_type":"article","og_title":"The Rise and Rise of Emoji Marketing | joy and more can be expressed","og_description":"The Rise and Rise of Emoji Marketing, Emojis can be brilliant for brands looking to be a little more innovative fun, and playful,","og_url":"https:\/\/www.salezshark.com\/blog\/the-rise-and-rise-of-emoji-marketing\/","og_site_name":"Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices","article_publisher":"https:\/\/www.facebook.com\/salezshark","article_published_time":"2017-05-04T05:28:26+00:00","article_modified_time":"2019-04-15T09:37:28+00:00","og_image":[{"width":387,"height":270,"url":"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2017\/05\/Emoji-Marketing.png","type":"image\/png"}],"author":"salezshark","twitter_card":"summary_large_image","twitter_creator":"@SalezShark","twitter_site":"@SalezShark","twitter_misc":{"Written by":"salezshark","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salezshark.com\/blog\/the-rise-and-rise-of-emoji-marketing\/#article","isPartOf":{"@id":"https:\/\/www.salezshark.com\/blog\/the-rise-and-rise-of-emoji-marketing\/"},"author":{"name":"salezshark","@id":"https:\/\/www.salezshark.com\/blog\/#\/schema\/person\/e16b53759fa9104a515ebabd98cf5526"},"headline":"The Rise and Rise of Emoji Marketing","datePublished":"2017-05-04T05:28:26+00:00","dateModified":"2019-04-15T09:37:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salezshark.com\/blog\/the-rise-and-rise-of-emoji-marketing\/"},"wordCount":347,"commentCount":0,"publisher":{"@id":"https:\/\/www.salezshark.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.salezshark.com\/blog\/the-rise-and-rise-of-emoji-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2017\/05\/Emoji-Marketing.png","keywords":["creative marketing","Emoji","Emoji marketing","marketing tips"],"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salezshark.com\/blog\/the-rise-and-rise-of-emoji-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salezshark.com\/blog\/the-rise-and-rise-of-emoji-marketing\/","url":"https:\/\/www.salezshark.com\/blog\/the-rise-and-rise-of-emoji-marketing\/","name":"The Rise and Rise of Emoji Marketing | joy and more can be expressed","isPartOf":{"@id":"https:\/\/www.salezshark.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salezshark.com\/blog\/the-rise-and-rise-of-emoji-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.salezshark.com\/blog\/the-rise-and-rise-of-emoji-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2017\/05\/Emoji-Marketing.png","datePublished":"2017-05-04T05:28:26+00:00","dateModified":"2019-04-15T09:37:28+00:00","description":"The Rise and Rise of Emoji Marketing, Emojis can be brilliant for brands looking to be a little more innovative fun, and playful,","breadcrumb":{"@id":"https:\/\/www.salezshark.com\/blog\/the-rise-and-rise-of-emoji-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salezshark.com\/blog\/the-rise-and-rise-of-emoji-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.salezshark.com\/blog\/the-rise-and-rise-of-emoji-marketing\/#primaryimage","url":"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2017\/05\/Emoji-Marketing.png","contentUrl":"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2017\/05\/Emoji-Marketing.png","width":387,"height":270},{"@type":"BreadcrumbList","@id":"https:\/\/www.salezshark.com\/blog\/the-rise-and-rise-of-emoji-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.salezshark.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Rise and Rise of Emoji Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.salezshark.com\/blog\/#website","url":"https:\/\/www.salezshark.com\/blog\/","name":"Customer Relationship Management, Best CRM Software - Salezshark","description":"","publisher":{"@id":"https:\/\/www.salezshark.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salezshark.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.salezshark.com\/blog\/#organization","name":"Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices","url":"https:\/\/www.salezshark.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.salezshark.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2023\/03\/ss_logotype.png","contentUrl":"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2023\/03\/ss_logotype.png","width":500,"height":87,"caption":"Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices"},"image":{"@id":"https:\/\/www.salezshark.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/salezshark","https:\/\/x.com\/SalezShark","https:\/\/www.linkedin.com\/company\/salezshark","https:\/\/www.instagram.com\/salezshark\/"]},{"@type":"Person","@id":"https:\/\/www.salezshark.com\/blog\/#\/schema\/person\/e16b53759fa9104a515ebabd98cf5526","name":"salezshark","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.salezshark.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c0a1510fa18795c0a35435fc79113d01?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c0a1510fa18795c0a35435fc79113d01?s=96&d=mm&r=g","caption":"salezshark"}}]}},"_links":{"self":[{"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/posts\/358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/comments?post=358"}],"version-history":[{"count":0,"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/posts\/358\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/media\/361"}],"wp:attachment":[{"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/media?parent=358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/categories?post=358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/tags?post=358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}