{"id":34,"date":"2016-03-07T06:59:00","date_gmt":"2016-03-07T06:59:00","guid":{"rendered":"https:\/\/www.salezshark.com\/blog\/2016\/03\/07\/sales-selling-its-lot\/"},"modified":"2023-09-29T09:00:30","modified_gmt":"2023-09-29T09:00:30","slug":"sales-selling-its-lot","status":"publish","type":"post","link":"https:\/\/www.salezshark.com\/blog\/sales-selling-its-lot\/","title":{"rendered":"Sales is not just about Selling: It\u2019s lot more than that"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>In case you have ever been on the receiving end of a sales pitch, you would understand that it can often be boring.<\/p>\n<p>Many sales professionals like to talk and they frequently do it without any modulation. This leads to an automated, robotic tone which most of the time sounds unexciting to a prospect. Today, you absolutely need automation tools such as a <a href=\"https:\/\/www.salezshark.com\/crm\/sales-management-software\">Sales Management Software<\/a> and more but you surely do not want to sound automated.<\/p>\n<p>Therefore, it\u2019s time for you to incorporate a few techniques to overcome such odds in your conversation with a customer. Below mentioned are a few such techniques that will also aid you to understand that sales is not just about selling.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Acknowledge\"><\/span><strong>Acknowledge<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.salezshark.com\/blog\/sales-selling-its-lot\/#Acknowledge\" title=\"Acknowledge\">Acknowledge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.salezshark.com\/blog\/sales-selling-its-lot\/#Respond\" title=\"Respond\">Respond<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.salezshark.com\/blog\/sales-selling-its-lot\/#Empathise\" title=\"Empathise\">Empathise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.salezshark.com\/blog\/sales-selling-its-lot\/#Sympathise\" title=\"Sympathise\">Sympathise<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>In the flow of a pitch, many sales executives tend to ignore what the customer has to say. This leads to zilch acknowledgment.<\/p>\n<p>Acknowledgment is an outward expression of an inward understanding. You should acknowledge your customer on each step to ensure that they feel heard. Be actively vocal in telling them that you understand, without ignoring any of their dialog.<\/p>\n<p>Remember this mantra- \u201c<em>Actively listen to them.<\/em>\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Respond\"><\/span><strong>Respond<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Responding to a customer well in- time makes them understand that you are there.<\/p>\n<p>When you call a restaurant to order food and they say \u201cwe will get it delivered at the earliest\u201d, definitely sounds good and builds a sense of satisfaction. Similarly, each customer wants a quick reply.<\/p>\n<p>In case, you have promised to share some information or a call back, do it in-time. A long wait or a delay in your reply encourages them to look for other options and in today\u2019s competitive environment, that\u2019s a big no.<\/p>\n<p><em>Tip: Treat all replies to your customer as \u2018urgent\u2019 to respond well<\/em>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Empathise\"><\/span><strong>Empathise<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When you have been wronged, you have a story to tell. Likewise, a customer also wants to tell their story. By empathising, you unload the burden off their chest. This gives you an opportunity to build a rapport and alongside, empowers you to go an extra- mile, beyond sales.<\/p>\n<p>Empathy is the art to see a situation through customer\u2019s eyes. It is an important ingredient that each sales executive should progressively add, as and when required in a conversation.<\/p>\n<p><em>Tip: Half your battle is won, once you match a customer\u2019s tone and empathise to make him or her feel understood.<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sympathise\"><\/span><strong>Sympathise<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In a sales arena, it is very common to come across a customer who has a complain about the previous executive. \u201cThe executive was in a hurry\u201d, \u201cHe forcefully urged me to buy the product\u201d. Being a sales rep, you must have heard such phrases bazillion times.<\/p>\n<p>Customers who are irate, may not give you a chance to pitch unless you listen and solve such pending concerns. Besides solving them, there is one more thing you can do.<\/p>\n<p><em><span style=\"color: #3366ff;\"><strong>Tip:<\/strong><\/span> Sales is not just about selling! So, go ahead and sympathise with such customers. They really need it!<\/em><\/p>\n<p>Along with their needs, buyers come with emotional wants and buying fears. They would want to hear a voice which is more acknowledging, response- based and understanding.<\/p>\n<p>Currently, you incorporate technologies such as a <a href=\"http:\/\/www.salezshark.com\/sales-automation\">Sales CRM<\/a> or a <a href=\"https:\/\/www.salezshark.com\/crm\/lead-management\">Lead Management CRM Tool<\/a>. But, combine these with the above techniques to easily close sales alongside, harness more and more customers.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In case you have ever been on the receiving end of a sales pitch, you would understand that it can often be boring. Many sales professionals like to talk and they frequently do it without any modulation. This leads to an automated, robotic tone which most of the time sounds unexciting to a prospect. Today, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":48,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"In case you have ever been on the receiving end of a sales pitch, you would understand that it can often be boring.\n\nMany sales professionals like to talk and they frequently do it without any modulation. This leads to an automated, robotic tone which most of the time sounds unexciting to a prospect. Today, you absolutely need automation tools such as a <a href=\"https:\/\/www.salezshark.com\/crm\/sales-management-software\">Sales Management Software<\/a> and more but you surely do not want to sound automated.\n\nTherefore, it\u2019s time for you to incorporate a few techniques to overcome such odds in your conversation with a customer. Below mentioned are a few such techniques that will also aid you to understand that sales is not just about selling.\n<h3><strong>Acknowledge<\/strong><\/h3>\nIn the flow of a pitch, many sales executives tend to ignore what the customer has to say. This leads to zilch acknowledgment.\n\nAcknowledgment is an outward expression of an inward understanding. You should acknowledge your customer on each step to ensure that they feel heard. Be actively vocal in telling them that you understand, without ignoring any of their dialog.\n\nRemember this mantra- \u201c<em>Actively listen to them.<\/em>\u201d\n<h3><strong>Respond<\/strong><\/h3>\nResponding to a customer well in- time makes them understand that you are there.\n\nWhen you call a restaurant to order food and they say \u201cwe will get it delivered at the earliest\u201d, definitely sounds good and builds a sense of satisfaction. Similarly, each customer wants a quick reply.\n\nIn case, you have promised to share some information or a call back, do it in-time. A long wait or a delay in your reply encourages them to look for other options and in today\u2019s competitive environment, that\u2019s a big no.\n\n<em>Tip: Treat all replies to your customer as \u2018urgent\u2019 to respond well<\/em>.\n<h3><strong>Empathise<\/strong><\/h3>\nWhen you have been wronged, you have a story to tell. Likewise, a customer also wants to tell their story. By empathising, you unload the burden off their chest. This gives you an opportunity to build a rapport and alongside, empowers you to go an extra- mile, beyond sales.\n\nEmpathy is the art to see a situation through customer\u2019s eyes. It is an important ingredient that each sales executive should progressively add, as and when required in a conversation.\n\n<em>Tip: Half your battle is won, once you match a customer\u2019s tone and empathise to make him or her feel understood.<\/em>\n<h3><strong>Sympathise<\/strong><\/h3>\nIn a sales arena, it is very common to come across a customer who has a complain about the previous executive. \u201cThe executive was in a hurry\u201d, \u201cHe forcefully urged me to buy the product\u201d. Being a sales rep, you must have heard such phrases bazillion times.\n\nCustomers who are irate, may not give you a chance to pitch unless you listen and solve such pending concerns. Besides solving them, there is one more thing you can do.\n\n<em><span style=\"color: #3366ff;\"><strong>Tip:<\/strong><\/span> Sales is not just about selling! So, go ahead and sympathise with such customers. They really need it!<\/em>\n\nAlong with their needs, buyers come with emotional wants and buying fears. They would want to hear a voice which is more acknowledging, response- based and understanding.\n\nCurrently, you incorporate technologies such as a <a href=\"http:\/\/www.salezshark.com\/sales-automation\/\">Sales CRM<\/a> or a <a href=\"https:\/\/www.salezshark.com\/crm\/lead-management\">Lead Management CRM Tool<\/a>. But, combine these with the above techniques to easily close sales alongside, harness more and more customers.","_et_gb_content_width":"","footnotes":""},"categories":[2],"tags":[3,4,37,11,26,12,8],"class_list":["post-34","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales","tag-best-crm-software","tag-crm-software","tag-lead-management-crm-tool","tag-sales-automation","tag-sales-crm","tag-sales-crm-software","tag-sales-management-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sales is not just about Selling: It\u2019s lot more than that - Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salezshark.com\/blog\/sales-selling-its-lot\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales is not just about Selling: It\u2019s lot more than that - Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices\" \/>\n<meta property=\"og:description\" content=\"In case you have ever been on the receiving end of a sales pitch, you would understand that it can often be boring. 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