{"id":2901,"date":"2021-12-25T10:19:33","date_gmt":"2021-12-25T10:19:33","guid":{"rendered":"https:\/\/www.salezshark.com\/blog\/?p=2901"},"modified":"2023-10-12T11:11:15","modified_gmt":"2023-10-12T11:11:15","slug":"email-marketing-for-beginners","status":"publish","type":"post","link":"https:\/\/www.salezshark.com\/blog\/email-marketing-for-beginners\/","title":{"rendered":"Step-By-Step Guide on Email Marketing For Beginners"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2916 size-full\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2021\/12\/Blog_image_1.jpg\" alt=\"Email Marketing\" width=\"1200\" height=\"629\" \/><\/p>\n<p>Creating &amp; sending compelling marketing campaigns before the deadline can be achieved with an equal balance between strategy and execution. There exist 3x more email accounts as compared to renowned social media platforms Facebook &amp; Twitter. Even the click rate from Email is 6x more than on Twitter.<\/p>\n<p>If you are a savvy marketer, you must have gone through the ROI reports that clearly show that Email has the highest ROI than any other marketing channel. Now, you might be thinking how exactly can you get started? What is the guideline and steps you need to follow to create successful email marketing campaigns?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.salezshark.com\/blog\/email-marketing-for-beginners\/#Introduction\" title=\"Introduction\">Introduction<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.salezshark.com\/blog\/email-marketing-for-beginners\/#Reasons_that_make_email_marketing_powerful\" title=\"Reasons that make email marketing powerful\">Reasons that make email marketing powerful<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.salezshark.com\/blog\/email-marketing-for-beginners\/#Simple_Guide_for_successful_Email_Marketing\" title=\"Simple Guide for successful Email Marketing\">Simple Guide for successful Email Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.salezshark.com\/blog\/email-marketing-for-beginners\/#Step_1_Set_measurable_objectives\" title=\"Step 1: Set measurable objectives\">Step 1: Set measurable objectives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.salezshark.com\/blog\/email-marketing-for-beginners\/#Step_2_Create_your_email_marketing_list\" title=\"Step 2: Create your email marketing list\">Step 2: Create your email marketing list<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.salezshark.com\/blog\/email-marketing-for-beginners\/#Step_3_Segmentation_of_your_email_list\" title=\"Step 3: Segmentation of your email list\">Step 3: Segmentation of your email list<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.salezshark.com\/blog\/email-marketing-for-beginners\/#Step_4_Select_the_type_of_email_campaigns\" title=\"Step 4: Select the type of email campaigns\">Step 4: Select the type of email campaigns<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.salezshark.com\/blog\/email-marketing-for-beginners\/#Newsletter\" title=\"Newsletter\">Newsletter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.salezshark.com\/blog\/email-marketing-for-beginners\/#Marketing_Offer\" title=\"Marketing Offer\">Marketing Offer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.salezshark.com\/blog\/email-marketing-for-beginners\/#Announcement\" title=\"Announcement\">Announcement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.salezshark.com\/blog\/email-marketing-for-beginners\/#Event_Invitation\" title=\"Event Invitation\">Event Invitation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.salezshark.com\/blog\/email-marketing-for-beginners\/#Step_5_Create_your_first_email_marketing_campaign\" title=\"Step 5: Create your first email marketing campaign\">Step 5: Create your first email marketing campaign<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.salezshark.com\/blog\/email-marketing-for-beginners\/#Boost_engagement_using_Images_and_Visuals\" title=\"Boost engagement using Images and Visuals\">Boost engagement using Images and Visuals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.salezshark.com\/blog\/email-marketing-for-beginners\/#Email_header_and_footer\" title=\"Email header and footer\">Email header and footer<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.salezshark.com\/blog\/email-marketing-for-beginners\/#Step_6_Measure_your_campaign_performance\" title=\"Step 6: Measure your campaign performance\">Step 6: Measure your campaign performance<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.salezshark.com\/blog\/email-marketing-for-beginners\/#Key_metrics_to_track\" title=\"Key metrics to track:\">Key metrics to track:<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">Let\u2019s begin with the definition of email marketing. It is the simplest form of digital marketing that involves sending marketing email messages to a particular group of customers or product subscribers. An effective email marketing can convert one-time buyers into loyal &amp; permanent customers.\u00a0\u00a0<\/span><\/p>\n<p>Now, what is an email marketing campaign? It is a synchronized set of emails created to be sent over a defined period with a useful purpose, which is known as a call to action (CTA). Examples are signing up for a webinar, downloading a white paper, or making a purchase.<\/p>\n<p>The main objective of creating an email campaign is to gain a large number of potential customers and retain the existing customers with useful events and time-bound offers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Reasons_that_make_email_marketing_powerful\"><\/span>Reasons that make email marketing powerful<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>Cost-effective:<\/b> Top email automation platforms are less expensive and provide services on a pay-per-use basis.<\/p>\n<p><b>Easy to implement:<\/b> No matter how many customers you want to reach out whether 100 or 100,000 customers, the SalezShark email automation tool will always keep your campaigns active 24\/7.<\/p>\n<p><b>Proven results:<\/b> The best Email marketing software brings click-through rates, lead conversion, and high ROI.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Simple_Guide_for_successful_Email_Marketing\"><\/span>Simple Guide for successful Email Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This definitive SalezShark guide on Email marketing will walk you through the whole process of initiating this type of marketing to accomplish business success.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Set_measurable_objectives\"><\/span>Step 1: Set measurable objectives<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The big picture of your <a href=\"https:\/\/www.salezshark.com\/product\/connectPlus\">email campaign<\/a> should always be what you want to achieve with the specific campaign. If you want to drive high sales with your emails or improve your email engagement, or sometimes you may also want to send re-engagement emails to your customers to clean up your email marketing list.\u00a0<\/p>\n<p>The key to establishing email marketing goals is to align emails with your business marketing goals &amp; KPIs. This marketing strategy is the most powerful channel to target your customers along with several different aims, so you can spend quality time and invest in this to reach the heights by crossing all the hurdles.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Create_your_email_marketing_list\"><\/span>Step 2: Create your email marketing list<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once you are done with setting your goals of email marketing, the next step is to build a list of your emails to start sending campaigns. You can adopt different ways to build this email list, but the most effective method for campaigns depends upon the goals you established in the first step.<\/p>\n<p>Creating an email list is time-consuming but a necessary one. It is the most important part of your email campaigns if you want to create your target audience. Always try to grow your list organically to ensure that you are approaching the right people who will be keen to open your emails and will engage with your email content. Refer to these places to source email addresses for building your email list:<\/p>\n<ul>\n<li>Email accounts<\/li>\n<li>E-commerce system<\/li>\n<li>Contact management system<\/li>\n<li>CRM software<\/li>\n<li>New emails requests via the website or social media<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Segmentation_of_your_email_list\"><\/span>Step 3: Segmentation of your email list<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After building your email list and selecting the type of email campaign you want to share with your audience, you need to segment the list. It is done to send targeted emails to your prospects as per their interests and demographic information. Refer to some examples of methods of how to segment your audience:<\/p>\n<ul>\n<li>Buyer behavior<\/li>\n<li>Demographics<\/li>\n<li>Past purchases<\/li>\n<li>Geography<\/li>\n<li>Email engagement<\/li>\n<li>Expressed interests<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Select_the_type_of_email_campaigns\"><\/span>Step 4: Select the type of email campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Now it\u2019s time to choose the specific type of campaign from various choices to achieve your goals faster.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Newsletter\"><\/span>Newsletter<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>An email newsletter is a systematically allocated email campaign revolving around only one main topic of interest.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Marketing_Offer\"><\/span>Marketing Offer<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>A marketing offer email is any offer and discount-related campaign, usually send to receive a direct response.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Announcement\"><\/span>Announcement<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>An announcement email campaign is a creative email that is sent to only subscribers, telling them about your new product, service, or feature.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Event_Invitation\"><\/span>Event Invitation<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>An event invitation email campaign is specifically designed to enhance event awareness to encourage more people to join it.<\/p>\n<ul>\n<li><b><i>To drive direct sales, you can send announcement and marketing offers email campaigns.\u00a0<\/i><\/b><\/li>\n<li><b><i>To keep your subscribers and existing customers up-to-date with your latest products, projects, or any development at your company, create a regular newsletter email content.<\/i><\/b><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Step_5_Create_your_first_email_marketing_campaign\"><\/span>Step 5: Create your first email marketing campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Now when you have set your goals, target audience, and the type of campaign you want to send, you can start building your first email campaign using pre-made and customizable email templates.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Boost_engagement_using_Images_and_Visuals\"><\/span>Boost engagement using Images and Visuals<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>You can use some visuals like video and images to make your <a href=\"https:\/\/www.salezshark.com\/blog\/email-marketing\/best-practices-to-drive-email-marketing-campaigns-in-2020\/\">campaigns<\/a> more eye-catching. They must be convincing, having content stand out in the eyes of readers.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Email_header_and_footer\"><\/span>Email header and footer<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The header and footer can reinforce your brand, creating a consistent customer experience. The header should be as simple as your logo and the footer must have relevant links to your social media channels or website.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_6_Measure_your_campaign_performance\"><\/span>Step 6: Measure your campaign performance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The last step is to use some key metrics to analyze the performance of your email campaigns to improve your campaigns by tracking the success ratio of your email campaigns using email marketing tools and your website analytics tool like Google Analytics. The generated report will make you understand how recipients interacted with your email campaigns.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Key_metrics_to_track\"><\/span>Key metrics to track:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><b>Open rate &#8211;<\/b> Number of unique recipients who opened your emails.<\/p>\n<p><b>Click-through rate &#8211;<\/b> Number of people who click on any link included within your email.<\/p>\n<p><b>Bounce rate &#8211;<\/b> How often your emails have been declined by email servers.\u00a0<\/p>\n<p><b>Unsubscribe rate &#8211;<\/b>How many people have asked you to step back from your platform.<\/p>\n<p><b>Spam complaints \u2013<\/b> The percentage of people who have marked your <a href=\"https:\/\/www.salezshark.com\/product\/connectPlus\">email marketing campaign<\/a> as spam by tapping on the \u2018Mark as Spam button.<\/p>\n<p><b>Shares \u2013<\/b> How many people have liked and forwarded your campaigns to their friends and relevant people via social media or the forward icon present in your email template.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating &amp; sending compelling marketing campaigns before the deadline can be achieved with an equal balance between strategy and execution. There exist 3x more email accounts as compared to renowned social media platforms Facebook &amp; Twitter. Even the click rate from Email is 6x more than on Twitter. If you are a savvy marketer, you [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<img class=\"alignnone wp-image-2916 size-full\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2021\/12\/Blog_image_1.jpg\" alt=\"Email Marketing\" width=\"1200\" height=\"629\">\n\n<span style=\"font-weight: 400;\">Creating &amp; sending compelling marketing campaigns before the deadline can be achieved with an equal balance between strategy and execution. There exist 3x more email accounts as compared to renowned social media platforms Facebook &amp; Twitter. Even the click rate from Email is 6x more than on Twitter.<\/span>\n\n<span style=\"font-weight: 400;\">If you are a savvy marketer, you must have gone through the ROI reports that clearly show that Email has the highest ROI than any other marketing channel. Now, you might be thinking how exactly can you get started? What is the guideline and steps you need to follow to create successful email marketing campaigns?<\/span>\n<h2><span style=\"font-weight: 400;\">Introduction<\/span><\/h2>\n<span style=\"font-weight: 400;\">Let\u2019s begin with the definition of email marketing. It is the simplest form of digital marketing that involves sending marketing email messages to a particular group of customers or product subscribers. An effective email marketing can convert one-time buyers into loyal &amp; permanent customers.&nbsp;&nbsp;<\/span>\n\n<span style=\"font-weight: 400;\">Now, what is an email marketing campaign? It is a synchronized set of emails created to be sent over a defined period with a useful purpose, which is known as a call to action (CTA). Examples are signing up for a webinar, downloading a white paper, or making a purchase.<\/span>\n\n<span style=\"font-weight: 400;\">The main objective of creating an email campaign is to gain a large number of potential customers and retain the existing customers with useful events and time-bound offers.&nbsp;<\/span>\n<h3><span style=\"font-weight: 400;\">Reasons that make email marketing powerful<\/span><\/h3>\n<b>Cost-effective:<\/b><span style=\"font-weight: 400;\"> Top email automation platforms are less expensive and provide services on a pay-per-use basis.<\/span>\n\n<b>Easy to implement:<\/b><span style=\"font-weight: 400;\"> No matter how many customers you want to reach out whether 100 or 100,000 customers, the SalezShark email automation tool will always keep your campaigns active 24\/7.<\/span>\n\n<b>Proven results:<\/b><span style=\"font-weight: 400;\"> The best Email marketing software brings click-through rates, lead conversion, and high ROI.<\/span>\n<h2><span style=\"font-weight: 400;\">Simple Guide for successful Email Marketing&nbsp;<\/span><\/h2>\n<span style=\"font-weight: 400;\">This definitive SalezShark guide on Email marketing will walk you through the whole process of initiating this type of marketing to accomplish business success.<\/span>\n<h3><span style=\"font-weight: 400;\">Step 1: Set measurable objectives<\/span><\/h3>\n<span style=\"font-weight: 400;\">The big picture of your <a href=\"https:\/\/www.salezshark.com\/product\/connectPlus\">email campaign<\/a> should always be what you want to achieve with the specific campaign. If you want to drive high sales with your emails or improve your email engagement, or sometimes you may also want to send re-engagement emails to your customers to clean up your email marketing list.&nbsp;<\/span>\n\n<span style=\"font-weight: 400;\">The key to establishing email marketing goals is to align emails with your business marketing goals &amp; KPIs. This marketing strategy is the most powerful channel to target your customers along with several different aims, so you can spend quality time and invest in this to reach the heights by crossing all the hurdles.<\/span>\n<h3><span style=\"font-weight: 400;\">Step 2: Create your email marketing list<\/span><\/h3>\n<span style=\"font-weight: 400;\">Once you are done with setting your goals of email marketing, the next step is to build a list of your emails to start sending campaigns. You can adopt different ways to build this email list, but the most effective method for campaigns depends upon the goals you established in the first step.<\/span>\n\n<span style=\"font-weight: 400;\">Creating an email list is time-consuming but a necessary one. It is the most important part of your email campaigns if you want to create your target audience. Always try to grow your list organically to ensure that you are approaching the right people who will be keen to open your emails and will engage with your email content. Refer to these places to source email addresses for building your email list:<\/span>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email accounts<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">E-commerce system<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contact management system<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CRM software<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">New emails requests via the website or social media<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Step 3: Segmentation of your email list<\/span><\/h3>\n<span style=\"font-weight: 400;\">After building your email list and selecting the type of email campaign you want to share with your audience, you need to segment the list. It is done to send targeted emails to your prospects as per their interests and demographic information. Refer to some examples of methods of how to segment your audience:<\/span>\n\n&nbsp;\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Buyer behavior<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Demographics<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Past purchases<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Geography<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email engagement<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expressed interests<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Step 4: Select the type of email campaigns<\/span><\/h3>\n<span style=\"font-weight: 400;\">Now it\u2019s time to choose the specific type of campaign from various choices to achieve your goals faster.<\/span>\n<h4><span style=\"font-weight: 400;\">Newsletter<\/span><\/h4>\n<span style=\"font-weight: 400;\">An email newsletter is a systematically allocated email campaign revolving around only one main topic of interest.<\/span>\n<h4><span style=\"font-weight: 400;\">Marketing Offer<\/span><\/h4>\n<span style=\"font-weight: 400;\">A marketing offer email is any offer and discount-related campaign, usually send to receive a direct response.<\/span>\n<h4><span style=\"font-weight: 400;\">Announcement<\/span><\/h4>\n<span style=\"font-weight: 400;\">An announcement email campaign is a creative email that is sent to only subscribers, telling them about your new product, service, or feature.<\/span>\n<h4><span style=\"font-weight: 400;\">Event Invitation<\/span><\/h4>\n<span style=\"font-weight: 400;\">An event invitation email campaign is specifically designed to enhance event awareness to encourage more people to join it.<\/span>\n<ul>\n \t<li aria-level=\"1\"><b><i>To drive direct sales, you can send announcement and marketing offers email campaigns.&nbsp;<\/i><\/b><\/li>\n \t<li aria-level=\"1\"><b><i>To keep your subscribers and existing customers up-to-date with your latest products, projects, or any development at your company, create a regular newsletter email content.<\/i><\/b><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Step 5: Create your first email marketing campaign<\/span><\/h3>\n<span style=\"font-weight: 400;\">Now when you have set your goals, target audience, and the type of campaign you want to send, you can start building your first email campaign using pre-made and customizable email templates.<\/span>\n<h4><span style=\"font-weight: 400;\">Boost engagement using Images and Visuals&nbsp;<\/span><\/h4>\n<span style=\"font-weight: 400;\">You can use some visuals like video and images to make your <a href=\"https:\/\/www.salezshark.com\/blog\/email-marketing\/best-practices-to-drive-email-marketing-campaigns-in-2020\/\">campaigns<\/a> more eye-catching. They must be convincing, having content stand out in the eyes of readers.<\/span>\n<h4><span style=\"font-weight: 400;\">Email header and footer<\/span><\/h4>\n<span style=\"font-weight: 400;\">The header and footer can reinforce your brand, creating a consistent customer experience. The header should be as simple as your logo and the footer must have relevant links to your social media channels or website.<\/span>\n<h3><span style=\"font-weight: 400;\">Step 6: Measure your campaign performance&nbsp;<\/span><\/h3>\n<span style=\"font-weight: 400;\">The last step is to use some key metrics to analyze the performance of your email campaigns to improve your campaigns by tracking the success ratio of your email campaigns using email marketing tools and your website analytics tool like Google Analytics. The generated report will make you understand how recipients interacted with your email campaigns.<\/span>\n<h4><b>Key metrics to track:<\/b><\/h4>\n<b>Open rate -<\/b><span style=\"font-weight: 400;\"> Number of unique recipients who opened your emails.<\/span>\n\n<b>Click-through rate -<\/b><span style=\"font-weight: 400;\"> Number of people who click on any link included within your email.<\/span>\n\n<b>Bounce rate -<\/b><span style=\"font-weight: 400;\"> How often your emails have been declined by email servers.&nbsp;<\/span>\n\n<b>Unsubscribe rate -<\/b><span style=\"font-weight: 400;\"> How many people have asked you to step back from your platform.<\/span>\n\n<b>Spam complaints \u2013<\/b><span style=\"font-weight: 400;\"> The percentage of people who have marked your <a href=\"https:\/\/www.salezshark.com\/product\/connectPlus\">email marketing campaign<\/a> as spam by tapping on the \u2018Mark as Spam button.<\/span>\n\n<b>Shares \u2013<\/b><span style=\"font-weight: 400;\"> How many people have liked and forwarded your campaigns to their friends and relevant people via social media or the forward icon present in your email template.<\/span>","_et_gb_content_width":"","footnotes":""},"categories":[274],"tags":[],"class_list":["post-2901","post","type-post","status-publish","format-standard","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Step-By-Step Guide on Email Marketing For Beginners - Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salezshark.com\/blog\/email-marketing-for-beginners\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Step-By-Step Guide on Email Marketing For Beginners - Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices\" \/>\n<meta property=\"og:description\" content=\"Creating &amp; sending compelling marketing campaigns before the deadline can be achieved with an equal balance between strategy and execution. There exist 3x more email accounts as compared to renowned social media platforms Facebook &amp; Twitter. Even the click rate from Email is 6x more than on Twitter. If you are a savvy marketer, you [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salezshark.com\/blog\/email-marketing-for-beginners\/\" \/>\n<meta property=\"og:site_name\" content=\"Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salezshark\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-25T10:19:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-12T11:11:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2021\/12\/Blog_image_1.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SalezShark\" \/>\n<meta name=\"twitter:site\" content=\"@SalezShark\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salezshark.com\/blog\/email-marketing-for-beginners\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/email-marketing-for-beginners\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Step-By-Step Guide on Email Marketing For Beginners\",\"datePublished\":\"2021-12-25T10:19:33+00:00\",\"dateModified\":\"2023-10-12T11:11:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/email-marketing-for-beginners\/\"},\"wordCount\":1182,\"publisher\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/email-marketing-for-beginners\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2021\/12\/Blog_image_1.jpg\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salezshark.com\/blog\/email-marketing-for-beginners\/\",\"url\":\"https:\/\/www.salezshark.com\/blog\/email-marketing-for-beginners\/\",\"name\":\"Step-By-Step Guide on Email Marketing For Beginners - Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices\",\"isPartOf\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/email-marketing-for-beginners\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/email-marketing-for-beginners\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2021\/12\/Blog_image_1.jpg\",\"datePublished\":\"2021-12-25T10:19:33+00:00\",\"dateModified\":\"2023-10-12T11:11:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/email-marketing-for-beginners\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salezshark.com\/blog\/email-marketing-for-beginners\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.salezshark.com\/blog\/email-marketing-for-beginners\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salezshark.com\/blog\/email-marketing-for-beginners\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.salezshark.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Step-By-Step Guide on Email Marketing For Beginners\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salezshark.com\/blog\/#website\",\"url\":\"https:\/\/www.salezshark.com\/blog\/\",\"name\":\"Customer Relationship Management, Best CRM Software - Salezshark\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salezshark.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.salezshark.com\/blog\/#organization\",\"name\":\"Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices\",\"url\":\"https:\/\/www.salezshark.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.salezshark.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2023\/03\/ss_logotype.png\",\"contentUrl\":\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2023\/03\/ss_logotype.png\",\"width\":500,\"height\":87,\"caption\":\"Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices\"},\"image\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/salezshark\",\"https:\/\/x.com\/SalezShark\",\"https:\/\/www.linkedin.com\/company\/salezshark\",\"https:\/\/www.instagram.com\/salezshark\/\"]},{\"@type\":\"Person\",\"@id\":\"\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Step-By-Step Guide on Email Marketing For Beginners - Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salezshark.com\/blog\/email-marketing-for-beginners\/","og_locale":"en_US","og_type":"article","og_title":"Step-By-Step Guide on Email Marketing For Beginners - Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices","og_description":"Creating &amp; sending compelling marketing campaigns before the deadline can be achieved with an equal balance between strategy and execution. There exist 3x more email accounts as compared to renowned social media platforms Facebook &amp; Twitter. Even the click rate from Email is 6x more than on Twitter. If you are a savvy marketer, you [&hellip;]","og_url":"https:\/\/www.salezshark.com\/blog\/email-marketing-for-beginners\/","og_site_name":"Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices","article_publisher":"https:\/\/www.facebook.com\/salezshark","article_published_time":"2021-12-25T10:19:33+00:00","article_modified_time":"2023-10-12T11:11:15+00:00","og_image":[{"url":"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2021\/12\/Blog_image_1.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_creator":"@SalezShark","twitter_site":"@SalezShark","twitter_misc":{"Written by":"","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salezshark.com\/blog\/email-marketing-for-beginners\/#article","isPartOf":{"@id":"https:\/\/www.salezshark.com\/blog\/email-marketing-for-beginners\/"},"author":{"name":"","@id":""},"headline":"Step-By-Step Guide on Email Marketing For Beginners","datePublished":"2021-12-25T10:19:33+00:00","dateModified":"2023-10-12T11:11:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salezshark.com\/blog\/email-marketing-for-beginners\/"},"wordCount":1182,"publisher":{"@id":"https:\/\/www.salezshark.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.salezshark.com\/blog\/email-marketing-for-beginners\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2021\/12\/Blog_image_1.jpg","articleSection":["Email Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.salezshark.com\/blog\/email-marketing-for-beginners\/","url":"https:\/\/www.salezshark.com\/blog\/email-marketing-for-beginners\/","name":"Step-By-Step Guide on Email Marketing For Beginners - Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices","isPartOf":{"@id":"https:\/\/www.salezshark.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salezshark.com\/blog\/email-marketing-for-beginners\/#primaryimage"},"image":{"@id":"https:\/\/www.salezshark.com\/blog\/email-marketing-for-beginners\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2021\/12\/Blog_image_1.jpg","datePublished":"2021-12-25T10:19:33+00:00","dateModified":"2023-10-12T11:11:15+00:00","breadcrumb":{"@id":"https:\/\/www.salezshark.com\/blog\/email-marketing-for-beginners\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salezshark.com\/blog\/email-marketing-for-beginners\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.salezshark.com\/blog\/email-marketing-for-beginners\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/www.salezshark.com\/blog\/email-marketing-for-beginners\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.salezshark.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Step-By-Step Guide on Email Marketing For Beginners"}]},{"@type":"WebSite","@id":"https:\/\/www.salezshark.com\/blog\/#website","url":"https:\/\/www.salezshark.com\/blog\/","name":"Customer Relationship Management, Best CRM Software - Salezshark","description":"","publisher":{"@id":"https:\/\/www.salezshark.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salezshark.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.salezshark.com\/blog\/#organization","name":"Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices","url":"https:\/\/www.salezshark.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.salezshark.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2023\/03\/ss_logotype.png","contentUrl":"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2023\/03\/ss_logotype.png","width":500,"height":87,"caption":"Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices"},"image":{"@id":"https:\/\/www.salezshark.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/salezshark","https:\/\/x.com\/SalezShark","https:\/\/www.linkedin.com\/company\/salezshark","https:\/\/www.instagram.com\/salezshark\/"]},{"@type":"Person","@id":""}]}},"_links":{"self":[{"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/posts\/2901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/comments?post=2901"}],"version-history":[{"count":0,"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/posts\/2901\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/media?parent=2901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/categories?post=2901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/tags?post=2901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}