{"id":2878,"date":"2021-09-14T17:05:16","date_gmt":"2021-09-14T17:05:16","guid":{"rendered":"https:\/\/www.salezshark.com\/blog\/?p=2878"},"modified":"2023-10-10T11:07:04","modified_gmt":"2023-10-10T11:07:04","slug":"email-marketing-practices-customer-engagement","status":"publish","type":"post","link":"https:\/\/www.salezshark.com\/blog\/email-marketing-practices-customer-engagement\/","title":{"rendered":"Best Email Marketing Practices to Boost Customer Engagement"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-392 size-full\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2017\/05\/Best-Practices-On-Email-Marketing.png\" alt=\"email marketing practices\" width=\"387\" height=\"270\" srcset=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2017\/05\/Best-Practices-On-Email-Marketing.png 387w, https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2017\/05\/Best-Practices-On-Email-Marketing-300x209.png 300w\" sizes=\"(max-width: 387px) 100vw, 387px\" \/>In a highly competitive environment for businesses to engage customers is more challenging than ever before. To overcome such challenges, seamless communication with customers can be a key to enhance customer engagement. Building <b>email marketing<\/b>\u00a0campaigns is one of the best ways to establish seamless communication with customers and engage them. However, the dynamics of engaging customers through email marketing have also evolved with time. Email marketing practices that were best a few years back are no more best practices now. So, here we\u2019ve put together a few best email marketing practices to boost\u00a0<b>customer engagement<\/b>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Create_a_smart_email_list\"><\/span>Create a smart email list<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.salezshark.com\/blog\/email-marketing-practices-customer-engagement\/#Create_a_smart_email_list\" title=\"Create a smart email list\">Create a smart email list<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.salezshark.com\/blog\/email-marketing-practices-customer-engagement\/#Keep_subject_lines_crisp\" title=\"Keep subject lines crisp\">Keep subject lines crisp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.salezshark.com\/blog\/email-marketing-practices-customer-engagement\/#Personalize_with_customers\" title=\"Personalize with customers\">Personalize with customers<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.salezshark.com\/blog\/email-marketing-practices-customer-engagement\/#Add_CTAs_Call-to-action\" title=\"Add CTAs (Call-to-action)\">Add CTAs (Call-to-action)<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Before starting any new\u00a0<b>email marketing<\/b>\u00a0campaign you should know your target audience first. Think about how your email can be informative and beneficial for your target audience? How can your emails connect to your target audience\u2019s needs? If you have answers to such questions then it becomes easy to make a smart email list of contacts where you can add only those email recipients who are more likely to be interested in knowing your products and services. <b>SalezShark Connect+<\/b> helps you in this process by offering you an integrated database where you can filter and download a list of contacts that match the parameter of your ideal customer profile. In this manner, by using Connect+ you can create a smart list of email contacts in a few clicks and start building highly targeted email campaigns that result in better emails\u2019 open rate, click rate, and subscribe rate.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Keep_subject_lines_crisp\"><\/span>Keep subject lines crisp<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Another best\u00a0<a href=\"https:\/\/www.salezshark.com\/crm\/email-marketing-crm\"><b>email marketing<\/b><\/a>\u00a0practice while creating a subject line for your email try to use up to 7-9 words and up to 50-60 characters in it. Your subject line leaves the first impression on your email recipient, so it should be short, crisp, and at the same time catchy enough that encourages the email recipient to open your email. By keeping your email\u2019s subject line simple, short, and crisp you ensure the email recipient in one go just by looking at the subject line understands what your email is all about and how it can be helpful to him\/her.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Personalize_with_customers\"><\/span>Personalize with customers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your email recipients are not only receiving emails from you but also from many other businesses. In such a situation, you need to frame the email body i.e. the content of your email in a manner that can resonate with the email recipients\u2019 pain points, needs, and expectations. By looking at your email, email recipients should right away understand how seriously you think about them and can match up to their needs and expectations. Hence try to personalize with your email recipient by framing the content of your email that is based on their interests. And last but not least never forget to put your email recipient\u2019s first name in the subject line and in the greeting as well.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Add_CTAs_Call-to-action\"><\/span>Add CTAs (Call-to-action)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Adding CTAs into your email is one of the best email marketing practices that every brand should follow to increase\u00a0<a href=\"https:\/\/www.salezshark.com\/blog\/marketing\/better-customer-experience-accelerate\"><b>customer engagement<\/b><\/a>. By adding CTAs into your emails you initiate two-way communication with your email recipient; it is the most interactive way to begin email communication. CTAs sole purpose is to encourage email recipients to take some action which you want from them. However, while placing CTAs into your email you should be very careful as randomly placed CTAs bring no effective results. Try to add CTAs that should relate to your email content and not sound as if you are forcing email recipients to buy from you. It should sound as if you are educating them to know more and how by clicking on that CTA you can help them.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>In a highly competitive environment for businesses to engage customers is more challenging than ever before. To overcome such challenges, seamless communication with customers can be a key to enhance customer engagement. Building email marketing\u00a0campaigns is one of the best ways to establish seamless communication with customers and engage them. However, the dynamics of engaging [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<span style=\"font-weight: 400;\"><img class=\"aligncenter wp-image-392 size-full\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2017\/05\/Best-Practices-On-Email-Marketing.png\" alt=\"email marketing practices\" width=\"387\" height=\"270\">In a highly competitive environment for businesses to engage customers is more challenging than ever before. To overcome such challenges, seamless communication with customers can be a key to enhance customer engagement. Building <\/span><b>email marketing<\/b><span style=\"font-weight: 400;\">&nbsp;campaigns is one of the best ways to establish seamless communication with customers and engage them. However, the dynamics of engaging customers through email marketing have also evolved with time. Email marketing practices that were best a few years back are no more best practices now. So, here we\u2019ve put together a few best email marketing practices to boost&nbsp;<\/span><b>customer engagement<\/b><span style=\"font-weight: 400;\">.<\/span>\n<h3><b>Create a smart email list<\/b><\/h3>\n<span style=\"font-weight: 400;\">Before starting any new&nbsp;<\/span><b>email marketing<\/b><span style=\"font-weight: 400;\">&nbsp;campaign you should know your target audience first. Think about how your email can be informative and beneficial for your target audience? How can your emails connect to your target audience\u2019s needs? If you have answers to such questions then it becomes easy to make a smart email list of contacts where you can add only those email recipients who are more likely to be interested in knowing your products and services. <\/span><b>SalezShark Connect+<\/b><span style=\"font-weight: 400;\"> helps you in this process by offering you an integrated database where you can filter and download a list of contacts that match the parameter of your ideal customer profile. In this manner, by using Connect+ you can create a smart list of email contacts in a few clicks and start building highly targeted email campaigns that result in better emails\u2019 open rate, click rate, and subscribe rate.<\/span>\n<h3><b>Keep subject lines crisp<\/b><\/h3>\n<span style=\"font-weight: 400;\">Another best&nbsp;<\/span><a href=\"https:\/\/www.salezshark.com\/crm\/email-marketing-crm\"><b>email marketing<\/b><\/a><span style=\"font-weight: 400;\">&nbsp;practice while creating a subject line for your email try to use up to 7-9 words and up to 50-60 characters in it. Your subject line leaves the first impression on your email recipient, so it should be short, crisp, and at the same time catchy enough that encourages the email recipient to open your email. By keeping your email\u2019s subject line simple, short, and crisp you ensure the email recipient in one go just by looking at the subject line understands what your email is all about and how it can be helpful to him\/her.<\/span>\n<h3><b>Personalize with customers<\/b><\/h3>\n<span style=\"font-weight: 400;\">Your email recipients are not only receiving emails from you but also from many other businesses. In such a situation, you need to frame the email body i.e. the content of your email in a manner that can resonate with the email recipients\u2019 pain points, needs, and expectations. By looking at your email, email recipients should right away understand how seriously you think about them and can match up to their needs and expectations. Hence try to personalize with your email recipient by framing the content of your email that is based on their interests. And last but not least never forget to put your email recipient\u2019s first name in the subject line and in the greeting as well.<\/span>\n<h3><b>Add CTAs (Call-to-action)<\/b><\/h3>\n<span style=\"font-weight: 400;\">Adding CTAs into your email is one of the best email marketing practices that every brand should follow to increase&nbsp;<\/span><a href=\"https:\/\/www.salezshark.com\/blog\/marketing\/better-customer-experience-accelerate\"><b>customer engagement<\/b><\/a><span style=\"font-weight: 400;\">. By adding CTAs into your emails you initiate two-way communication with your email recipient; it is the most interactive way to begin email communication. CTAs sole purpose is to encourage email recipients to take some action which you want from them. However, while placing CTAs into your email you should be very careful as randomly placed CTAs bring no effective results. Try to add CTAs that should relate to your email content and not sound as if you are forcing email recipients to buy from you. It should sound as if you are educating them to know more and how by clicking on that CTA you can help them.<\/span>","_et_gb_content_width":"","footnotes":""},"categories":[274],"tags":[],"class_list":["post-2878","post","type-post","status-publish","format-standard","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best Email Marketing Practices to Boost Customer Engagement - Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salezshark.com\/blog\/email-marketing-practices-customer-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Email Marketing Practices to Boost Customer Engagement - Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices\" \/>\n<meta property=\"og:description\" content=\"In a highly competitive environment for businesses to engage customers is more challenging than ever before. 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