{"id":2767,"date":"2021-08-04T14:22:46","date_gmt":"2021-08-04T14:22:46","guid":{"rendered":"https:\/\/www.salezshark.com\/blog\/?p=2767"},"modified":"2023-09-04T11:43:28","modified_gmt":"2023-09-04T11:43:28","slug":"6-ways-marketing-automation","status":"publish","type":"post","link":"https:\/\/www.salezshark.com\/blog\/6-ways-marketing-automation\/","title":{"rendered":"6 ways Marketing Automation can help you increase sales"},"content":{"rendered":"<p>You know the fundamentals of <strong>marketing automation<\/strong>: it smoothes out, automates, and screens routine marketing assignments. However, a decent marketing automation podium is about more than making life simpler for the marketing group\u2014it ought to likewise help you win more sales deals.<\/p>\n<p>Anyway, how might you take advantage of various parts of marketing automation to build deals? Look at these five tips:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2783 aligncenter\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2021\/08\/WhatsApp-Image-2021-08-05-at-2.55.12-PM-300x300.jpeg\" alt=\"\" width=\"300\" height=\"300\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Use_Lead_Scoring_to_Pass_on_Sales-Ready_Leads\"><\/span>Use Lead Scoring to Pass on Sales-Ready Leads<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.salezshark.com\/blog\/6-ways-marketing-automation\/#Use_Lead_Scoring_to_Pass_on_Sales-Ready_Leads\" title=\"Use Lead Scoring to Pass on Sales-Ready Leads\">Use Lead Scoring to Pass on Sales-Ready Leads<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.salezshark.com\/blog\/6-ways-marketing-automation\/#Make_sure_your_sales_team_is_updated_with_the_required_info\" title=\"Make sure your sales team is updated with the required info\">Make sure your sales team is updated with the required info<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.salezshark.com\/blog\/6-ways-marketing-automation\/#Use_triggered_emails_to_keep_the_prospect_engaged\" title=\"Use triggered emails to keep the prospect engaged\">Use triggered emails to keep the prospect engaged<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.salezshark.com\/blog\/6-ways-marketing-automation\/#Make_better_use_of_Lead_Nurturing\" title=\"Make better use of Lead Nurturing\">Make better use of Lead Nurturing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.salezshark.com\/blog\/6-ways-marketing-automation\/#Keep_an_eye_on_every_lead_on_every_channel\" title=\"Keep an eye on every lead on every channel\">Keep an eye on every lead on every channel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.salezshark.com\/blog\/6-ways-marketing-automation\/#Dont_forget_to_track_ROI\" title=\"Don\u2019t forget to track ROI\">Don\u2019t forget to track ROI<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Burnt out on hearing deals whine about marketing\u2019s unfit leads? Deciding when a prospect is sales-prepared can be troublesome, however, a powerful <a href=\"https:\/\/www.salezshark.com\/marketing-automation\"><strong>marketing automation<\/strong><\/a> tool like <a href=\"https:\/\/www.salezshark.com\/product\/connectPlus\">SalezShark Connect+<\/a> scores lead in the background.<\/p>\n<p>Lead scoring is an automated system that adds or takes away focuses from each lead on moves made or not taken. It can likewise be utilized to follow segment information to give a higher score to a lead that accommodates your optimal purchaser persona. At the point when a lead arrives at a limit that you set, it is considered &#8220;sales-ready&#8221; and is gone to the sales group.<\/p>\n<p>Lead scoring guarantees that your sales group doesn&#8217;t squander energy on inadequate leads. It can likewise abbreviate generally deals cycles.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Make_sure_your_sales_team_is_updated_with_the_required_info\"><\/span>Make sure your sales team is updated with the required info<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Be sure your prospective customers are being circled back to with the right message by the sales group with the data they need to have the best discussion. By following the communication leads have with your organization and giving that data to deals in a simple spot, like their <a href=\"https:\/\/www.salezshark.com\/blog\/crm\/role-of-crm-software\">CRM framework,<\/a> deals will actually want to have a customized and viable discussion with every business prepared lead.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_triggered_emails_to_keep_the_prospect_engaged\"><\/span>Use triggered emails to keep the prospect engaged<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>At the point when a lead collaborates with your organization, stay top of their minds by making a big difference for the discussion. Set off messages get sent naturally dependent on a lead&#8217;s activities. They assist with transforming more leads into genuine clients without burning through your sales group&#8217;s time. For instance, if a potential client sees a pricing page, an email intended for intrigued clients can be sent.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Make_better_use_of_Lead_Nurturing\"><\/span>Make better use of Lead Nurturing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In an optimal world, the leads that are prepared by the marketing group would be sales-ready. Yet, in actuality, most leads are not prepared and need some nurturing before they can be passed to the sales group.<\/p>\n<p>By following the segmented lead nurturing procedure, you can give explicit substance to each interested prospect &amp; push them to become a lead when they are prepared. Segmented lead nurturing should be possible by industry, job, or organization size.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Keep_an_eye_on_every_lead_on_every_channel\"><\/span>Keep an eye on every lead on every channel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your prospective customers are everywhere \u2014regardless of whether they are surfing on social media, looking through the website, making a beeline for occasions and that&#8217;s only the tip of the iceberg. Track every communication of your leads that has with your organization regardless of any channel. This will assist with directing your message to a possibility, in view of what kinds of content your target audience is communicating with. This will assist to boost sales on the grounds that important substance is the main method to keep a lead drawing in with your organization.<\/p>\n<p>Make extensive use of tools that will help you to build better customer engagement like Google\/paid ads, predictive content, email personalization, and marketing automation. Make stronger lead engagement with a convenient, significant, and individual message, while likewise catching information about their commitment (or absence of commitment) with your message or content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dont_forget_to_track_ROI\"><\/span>Don\u2019t forget to track ROI<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Doing likewise again and again expecting various outcomes won&#8217;t cut it in the present computerized world! Marketers should follow the ROI of each program they race to check whether there are substantial outcomes. An optimal ROI is 5x\u2013 means you are producing multiple times the measure of pipeline or income contrasted with what you paid to start this campaign.<\/p>\n<p>By following this kind of information, you&#8217;ll realize which projects yield the best outcomes for income \u2013 and continue to run those projects and drop the ones that are not providing promising results.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You know the fundamentals of marketing automation: it smoothes out, automates, and screens routine marketing assignments. However, a decent marketing automation podium is about more than making life simpler for the marketing group\u2014it ought to likewise help you win more sales deals. Anyway, how might you take advantage of various parts of marketing automation to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[275],"tags":[],"class_list":["post-2767","post","type-post","status-publish","format-standard","hentry","category-marketing-automation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 ways Marketing Automation can help you increase sales - Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salezshark.com\/blog\/6-ways-marketing-automation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 ways Marketing Automation can help you increase sales - Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices\" \/>\n<meta property=\"og:description\" content=\"You know the fundamentals of marketing automation: it smoothes out, automates, and screens routine marketing assignments. 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