{"id":212,"date":"2016-10-23T14:25:19","date_gmt":"2016-10-23T14:25:19","guid":{"rendered":"https:\/\/www.salezshark.com\/blog\/?p=212"},"modified":"2023-10-12T08:56:45","modified_gmt":"2023-10-12T08:56:45","slug":"the-muscle-of-word-of-mouth","status":"publish","type":"post","link":"https:\/\/www.salezshark.com\/blog\/the-muscle-of-word-of-mouth\/","title":{"rendered":"The Muscle of Word of Mouth"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>In today\u2019s world of digitalization, the best kind of advertising may still be the chitter-chatter that marketers do not pay for.<br \/>Advertising may be \u201cone of the best\u201d Business Intelligence Solutions in trade but it is certainly not \u201cthe best\u201d. In fact, spending a marketing budget on the <a href=\"https:\/\/www.salezshark.com\/blog\/marketing\/content-marketing-the-humble-beginning-and-evolution\">commercial marketing<\/a> is the easiest, you just need to make a call to an ad agency and tell them your budget for advertising. They\u2019ll take care of it in no time. But do they really pay-off?<\/p>\n<p>Okay! Let\u2019s see it this way.. how many commercial advertisements you come across in your day today life that catches your attention and gets instilled into your mind? Talking about the purchasing decisions, don\u2019t we trust recommendations over the commercial advertisements?<br \/><strong>As per a study, WOM happens:<\/strong><br \/>&#8211; Face to face 81%<br \/>&#8211; Phone 11%<br \/>&#8211; Online 7%<\/p>\n<p>While bringing you more close to the customer, Word of Mouth creates buzz, loyalty, trust and a profound relationship. Today, while you invest in technology and automation such as <a href=\"https:\/\/www.salezshark.com\/blog\/marketing\/features-of-marketing-automation\">Marketing Automation Software<\/a>, Lead Management Software Solutions and Sales Management Software to elevate business success, you should also capitalize on the muscle of word-of-mouth.<br \/>A good word is triggered when a customer experiences something satisfying, far beyond generalization. But, one happy customer steers dozens of new ones your way. Currently, with digitalisation, the word spreads even faster across cities and towns in the world. Happy consumers write reviews, share your social pages, like your products online, comment on your blogs and articles and help you connect with other customers and prospects at a rapid pace over internet. This drift has increasingly made word of mouth more prevalent and long-lasting.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_we_are_using_it_at_SalezShark\"><\/span>How we are using it at <a href=\"https:\/\/www.salezshark.com\/\">SalezShark<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.salezshark.com\/blog\/the-muscle-of-word-of-mouth\/#How_we_are_using_it_at_SalezShark\" title=\"How we are using it at SalezShark\">How we are using it at SalezShark<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.salezshark.com\/blog\/the-muscle-of-word-of-mouth\/#What_do_you_think\" title=\"What do you think?\">What do you think?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>At Salezshark, we strongly believe in the power of a good word and to ensure this, we diligently follow the practice to provide our customers a streamlined and valuable experience. So, as we provide the finest technological tools and solutions, we also ensure to implement the best strategies and tactics to accelerate and enhance their experience. Over the years, we have been competing against many big-size companies and the strongest reason driving our elevated success in the market has been word of mouth. We continuously receive many new customers in business largely because of our happy customers who spread a positive and good word of mouth in the market.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_do_you_think\"><\/span>What do you think?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I\u2019d love to hear what you think about the word of mouth and commercial advertisements. Do you yourself pay attention to the commercials? Would you choose TV advertising for your product\/service and why?<br \/>Share your thoughts in the comments below.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s world of digitalization, the best kind of advertising may still be the chitter-chatter that marketers do not pay for.Advertising may be \u201cone of the best\u201d Business Intelligence Solutions in trade but it is certainly not \u201cthe best\u201d. In fact, spending a marketing budget on the commercial marketing is the easiest, you just need [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"In today\u2019s world of digitalization, the best kind of advertising may still be the chitter-chatter that marketers do not pay for.\nAdvertising may be \u201cone of the best\u201d Business Intelligence Solutions in trade but it is certainly not \u201cthe best\u201d. In fact, spending a marketing budget on the <a href=\"https:\/\/www.salezshark.com\/blog\/2017\/09\/19\/content-marketing-the-humble-beginning-and-evolution\/\">commercial marketing<\/a> is the easiest, you just need to make a call to an ad agency and tell them your budget for advertising. They\u2019ll take care of it in no time. But do they really pay-off?\n\nOkay! Let\u2019s see it this way.. how many commercial advertisements you come across in your day today life that catches your attention and gets instilled into your mind? Talking about the purchasing decisions, don\u2019t we trust recommendations over the commercial advertisements?\nAs per a study, WOM happens:\nFace to face 81%\nPhone 11%\nOnline 7%\n\nWhile bringing you more close to the customer, Word of Mouth creates buzz, loyalty, trust and a profound relationship. Today, while you invest in technology and automation such as <a href=\"https:\/\/www.salezshark.com\/blog\/2019\/04\/18\/features-of-marketing-automation\/\">Marketing Automation Software<\/a>, Lead Management Software Solutions and Sales Management Software to elevate business success, you should also capitalize on the muscle of word-of-mouth.\nA good word is triggered when a customer experiences something satisfying, far beyond generalization. But, one happy customer steers dozens of new ones your way. Currently, with digitalisation, the word spreads even faster across cities and towns in the world. Happy consumers write reviews, share your social pages, like your products online, comment on your blogs and articles and help you connect with other customers and prospects at a rapid pace over internet. This drift has increasingly made word of mouth more prevalent and long-lasting.\n\n<strong>How we are using it at <a href=\"https:\/\/www.salezshark.com\/\">SalezShark<\/a><\/strong>\nAt Salezshark, we strongly believe in the power of a good word and to ensure this, we diligently follow the practice to provide our customers a streamlined and valuable experience. So, as we provide the finest technological tools and solutions, we also ensure to implement the best strategies and tactics to accelerate and enhance their experience. Over the years, we have been competing against many big-size companies and the strongest reason driving our elevated success in the market has been word of mouth. We continuously receive many new customers in business largely because of our happy customers who spread a positive and good word of mouth in the market.\n\n<strong>What do you think?<\/strong>\nI\u2019d love to hear what you think about the word of mouth and commercial advertisements. Do you yourself pay attention to the commercials? Would you choose TV advertising for your product\/service and why?\nShare your thoughts in the comments below.","_et_gb_content_width":"","footnotes":""},"categories":[13,31],"tags":[9,57,54,55,46,56],"class_list":["post-212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-start-ups","tag-business-intelligence-service","tag-commercial-advertisements","tag-consumer","tag-customer-satisfaction","tag-marketing","tag-word-of-mouth"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Muscle of Word of Mouth - Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salezshark.com\/blog\/the-muscle-of-word-of-mouth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Muscle of Word of Mouth - Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices\" \/>\n<meta property=\"og:description\" content=\"In today\u2019s world of digitalization, the best kind of advertising may still be the chitter-chatter that marketers do not pay for.Advertising may be \u201cone of the best\u201d Business Intelligence Solutions in trade but it is certainly not \u201cthe best\u201d. 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