{"id":1779,"date":"2020-06-09T09:22:19","date_gmt":"2020-06-09T09:22:19","guid":{"rendered":"https:\/\/www.salezshark.com\/blog\/?p=1779"},"modified":"2023-09-04T08:44:03","modified_gmt":"2023-09-04T08:44:03","slug":"crm-aligning-sales-marketing","status":"publish","type":"post","link":"https:\/\/www.salezshark.com\/blog\/crm-aligning-sales-marketing\/","title":{"rendered":"Significance of CRM in Aligning the Sales &#038; Marketing Team"},"content":{"rendered":"<p>It\u2019s a well-known fact that the performance of the sales team depends on the marketing team as marketing executives share the sales qualified leads to sales executives. In order to grow the brand name and revenue businesses must ensure perfect alignment between their sales and marketing teams. To achieve this objective CRM \u2013 Customer Relationship Management software is proving highly effective in aligning sales and marketing strategies.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1782 size-full\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/friends-bumping-fists-as-teamwork_53876-70775.jpg\" alt=\"CRM in Aligning the Sales &amp; Marketing\" width=\"626\" height=\"417\" \/><\/p>\n<p>Once you integrate CRM into the business it enables your sales and marketing team to feel the actual pulse of the sales funnel. It helps the marketing executives to gauge the performance of their email marketing campaigns. On the other hand, it helps sales executives to measure the actual worth of the leads provided by the marketing team. As a result, a transparent sales pipeline is formed with the coordination of both teams that enables sales and marketing teams to formulate better sales and marketing strategies. Hence, the alignment of the sales and marketing team is essential and crucial to your business. Let\u2019s explore the significance of CRM in aligning the sales and marketing team.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Brings_Transparency_in_the_Team\"><\/span><strong>Brings Transparency in the Team<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.salezshark.com\/blog\/crm-aligning-sales-marketing\/#Brings_Transparency_in_the_Team\" title=\"Brings Transparency in the Team\">Brings Transparency in the Team<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.salezshark.com\/blog\/crm-aligning-sales-marketing\/#Enhance_Seamless_Communication_Removes_Miscommunication\" title=\"Enhance Seamless Communication &amp; Removes Miscommunication\">Enhance Seamless Communication &amp; Removes Miscommunication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.salezshark.com\/blog\/crm-aligning-sales-marketing\/#Qualify_Leads_Effectively\" title=\"Qualify Leads Effectively\">Qualify Leads Effectively<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.salezshark.com\/blog\/crm-aligning-sales-marketing\/#Helps_in_Data_Analysis\" title=\"Helps in Data Analysis\">Helps in Data Analysis<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><a href=\"https:\/\/www.salezshark.com\/blog\/marketing\/manage-your-leads-with-simplest-sales-automation\">Powerful and intuitive CRM<\/a> software brings transparency in the sales and marketing team by ensuring that both the teams get access to the vital information of the consumers and existing customers to build a personalized relationship. CRM \u2013 Customer Relationship Management software enables the sales and marketing teams to view the budget allocated, objectives, as well as the resources, are given to them for various strategies and campaigns. Hence, it helps in filling the gaps between the expectations and results.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"Enhance_Seamless_Communication_Removes_Miscommunication\"><\/span><strong>Enhance Seamless Communication &amp; Removes Miscommunication<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Once you integrate CRM software into your sales and marketing process, it enables your sales and marketing teams to share any kind of vital information among them seamlessly and effortlessly. It enables both the team to not miss on any client appointments, even the chances of losing the contact details become negligible and due to seamless communication, no blame game happens between the team and the harmony comes between the sales and marketing team. As there is no scope of miscommunication so the sales executives get a better understanding of leads and they know how to capitalize on the leads that are provided by the marketing executives.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"Qualify_Leads_Effectively\"><\/span><strong>Qualify Leads Effectively<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Powerful and intuitive CRM software enables marketing executives in qualifying the leads effectively before sharing them with the sales executives. This results in the credibility of the marketing team while amplifying the productivity of the sales team.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"Helps_in_Data_Analysis\"><\/span><strong>Helps in Data Analysis <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>The integration of CRM into your business enables the sales and marketing team to analyze and compile data easily. Both the teams can easily gauge what sort of leads have higher chances to get converted into customers and the ones which are not likely to convert or needs special attention. It also enables the teams to analyze the buying behavior and preferences of the leads and existing customers.<\/p>\n<p>Hence, CRM helps in aligning the sales and marketing teams to generate high revenue. It not only aligns the teams but also enables these teams to formulate effective strategies to achieve business goals together.<\/p>\n<p><a href=\"http:\/\/www.salezshark.com\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1177 size-full\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2019\/09\/Blog-post-banner.jpg\" alt=\"\" width=\"1200\" height=\"300\" \/><\/a><\/p>\n<p>Let SalezShark <strong>CRM software<\/strong> help your business that results in reduced operational costs, better client retention &amp; improved productivity with AI-driven sales automation platform. Contact us to know more about SalezShark and receive CRM advice from our expert consultants.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s a well-known fact that the performance of the sales team depends on the marketing team as marketing executives share the sales qualified leads to sales executives. In order to grow the brand name and revenue businesses must ensure perfect alignment between their sales and marketing teams. To achieve this objective CRM \u2013 Customer Relationship [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[237],"tags":[],"class_list":["post-1779","post","type-post","status-publish","format-standard","hentry","category-crm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Significance of CRM in Aligning the Sales &amp; Marketing Team - Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salezshark.com\/blog\/crm-aligning-sales-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Significance of CRM in Aligning the Sales &amp; Marketing Team - Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices\" \/>\n<meta property=\"og:description\" content=\"It\u2019s a well-known fact that the performance of the sales team depends on the marketing team as marketing executives share the sales qualified leads to sales executives. In order to grow the brand name and revenue businesses must ensure perfect alignment between their sales and marketing teams. To achieve this objective CRM \u2013 Customer Relationship [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salezshark.com\/blog\/crm-aligning-sales-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salezshark\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-09T09:22:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-04T08:44:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/friends-bumping-fists-as-teamwork_53876-70775.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SalezShark\" \/>\n<meta name=\"twitter:site\" content=\"@SalezShark\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salezshark.com\/blog\/crm-aligning-sales-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/crm-aligning-sales-marketing\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Significance of CRM in Aligning the Sales &#038; Marketing Team\",\"datePublished\":\"2020-06-09T09:22:19+00:00\",\"dateModified\":\"2023-09-04T08:44:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/crm-aligning-sales-marketing\/\"},\"wordCount\":574,\"publisher\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/crm-aligning-sales-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/friends-bumping-fists-as-teamwork_53876-70775.jpg\",\"articleSection\":[\"crm\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salezshark.com\/blog\/crm-aligning-sales-marketing\/\",\"url\":\"https:\/\/www.salezshark.com\/blog\/crm-aligning-sales-marketing\/\",\"name\":\"Significance of CRM in Aligning the Sales & Marketing Team - Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices\",\"isPartOf\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/crm-aligning-sales-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/crm-aligning-sales-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/friends-bumping-fists-as-teamwork_53876-70775.jpg\",\"datePublished\":\"2020-06-09T09:22:19+00:00\",\"dateModified\":\"2023-09-04T08:44:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/crm-aligning-sales-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salezshark.com\/blog\/crm-aligning-sales-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.salezshark.com\/blog\/crm-aligning-sales-marketing\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Friends bumping fists as a teamwork\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salezshark.com\/blog\/crm-aligning-sales-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.salezshark.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Significance of CRM in Aligning the Sales &#038; Marketing Team\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salezshark.com\/blog\/#website\",\"url\":\"https:\/\/www.salezshark.com\/blog\/\",\"name\":\"Customer Relationship Management, Best CRM Software - Salezshark\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salezshark.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.salezshark.com\/blog\/#organization\",\"name\":\"Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices\",\"url\":\"https:\/\/www.salezshark.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.salezshark.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2023\/03\/ss_logotype.png\",\"contentUrl\":\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2023\/03\/ss_logotype.png\",\"width\":500,\"height\":87,\"caption\":\"Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices\"},\"image\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/salezshark\",\"https:\/\/x.com\/SalezShark\",\"https:\/\/www.linkedin.com\/company\/salezshark\",\"https:\/\/www.instagram.com\/salezshark\/\"]},{\"@type\":\"Person\",\"@id\":\"\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Significance of CRM in Aligning the Sales & Marketing Team - Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salezshark.com\/blog\/crm-aligning-sales-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Significance of CRM in Aligning the Sales & Marketing Team - Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices","og_description":"It\u2019s a well-known fact that the performance of the sales team depends on the marketing team as marketing executives share the sales qualified leads to sales executives. In order to grow the brand name and revenue businesses must ensure perfect alignment between their sales and marketing teams. To achieve this objective CRM \u2013 Customer Relationship [&hellip;]","og_url":"https:\/\/www.salezshark.com\/blog\/crm-aligning-sales-marketing\/","og_site_name":"Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices","article_publisher":"https:\/\/www.facebook.com\/salezshark","article_published_time":"2020-06-09T09:22:19+00:00","article_modified_time":"2023-09-04T08:44:03+00:00","og_image":[{"url":"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/friends-bumping-fists-as-teamwork_53876-70775.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_creator":"@SalezShark","twitter_site":"@SalezShark","twitter_misc":{"Written by":"","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salezshark.com\/blog\/crm-aligning-sales-marketing\/#article","isPartOf":{"@id":"https:\/\/www.salezshark.com\/blog\/crm-aligning-sales-marketing\/"},"author":{"name":"","@id":""},"headline":"Significance of CRM in Aligning the Sales &#038; Marketing Team","datePublished":"2020-06-09T09:22:19+00:00","dateModified":"2023-09-04T08:44:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salezshark.com\/blog\/crm-aligning-sales-marketing\/"},"wordCount":574,"publisher":{"@id":"https:\/\/www.salezshark.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.salezshark.com\/blog\/crm-aligning-sales-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/friends-bumping-fists-as-teamwork_53876-70775.jpg","articleSection":["crm"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.salezshark.com\/blog\/crm-aligning-sales-marketing\/","url":"https:\/\/www.salezshark.com\/blog\/crm-aligning-sales-marketing\/","name":"Significance of CRM in Aligning the Sales & Marketing Team - Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices","isPartOf":{"@id":"https:\/\/www.salezshark.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salezshark.com\/blog\/crm-aligning-sales-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.salezshark.com\/blog\/crm-aligning-sales-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/friends-bumping-fists-as-teamwork_53876-70775.jpg","datePublished":"2020-06-09T09:22:19+00:00","dateModified":"2023-09-04T08:44:03+00:00","breadcrumb":{"@id":"https:\/\/www.salezshark.com\/blog\/crm-aligning-sales-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salezshark.com\/blog\/crm-aligning-sales-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.salezshark.com\/blog\/crm-aligning-sales-marketing\/#primaryimage","url":"","contentUrl":"","caption":"Friends bumping fists as a teamwork"},{"@type":"BreadcrumbList","@id":"https:\/\/www.salezshark.com\/blog\/crm-aligning-sales-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.salezshark.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Significance of CRM in Aligning the Sales &#038; Marketing Team"}]},{"@type":"WebSite","@id":"https:\/\/www.salezshark.com\/blog\/#website","url":"https:\/\/www.salezshark.com\/blog\/","name":"Customer Relationship Management, Best CRM Software - Salezshark","description":"","publisher":{"@id":"https:\/\/www.salezshark.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salezshark.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.salezshark.com\/blog\/#organization","name":"Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices","url":"https:\/\/www.salezshark.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.salezshark.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2023\/03\/ss_logotype.png","contentUrl":"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2023\/03\/ss_logotype.png","width":500,"height":87,"caption":"Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices"},"image":{"@id":"https:\/\/www.salezshark.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/salezshark","https:\/\/x.com\/SalezShark","https:\/\/www.linkedin.com\/company\/salezshark","https:\/\/www.instagram.com\/salezshark\/"]},{"@type":"Person","@id":""}]}},"_links":{"self":[{"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/posts\/1779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/comments?post=1779"}],"version-history":[{"count":0,"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/posts\/1779\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/media?parent=1779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/categories?post=1779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/tags?post=1779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}