{"id":1740,"date":"2020-06-15T06:45:45","date_gmt":"2020-06-15T06:45:45","guid":{"rendered":"https:\/\/www.salezshark.com\/blog\/?p=1740"},"modified":"2023-09-04T11:34:55","modified_gmt":"2023-09-04T11:34:55","slug":"significance-of-workflow-automation","status":"publish","type":"post","link":"https:\/\/www.salezshark.com\/blog\/significance-of-workflow-automation\/","title":{"rendered":"The Significance of Workflow Automation"},"content":{"rendered":"<p>It\u2019s a well-known fact that businesses thrive on sales and it gets possible by constantly pursuing leads. Mostly Sales Managers assign leads to Sales Executives. Manually assigning and distributing these leads is a tedious and time-consuming process. To simplify this process SalezShark has introduced a new innovative feature \u201cWorkflow Automation \u2013 Assignment Rules\u201d in Lead, Account, Contact, and Opportunity Module. It ensures that the leads are assigned and distributed among the sales executives in a fair manner that results in the enhancement of sales productivity and leads to higher ROI.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1791 size-full\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/FB_3_Engage_Blog_cover@1x.png\" alt=\"Workflow Automation\" width=\"1200\" height=\"717\" \/><\/p>\n<p>SalezShark makes this process easy by enabling Workflow Automation- Assignment Rules functionality that enables you to perform actions that include assignment of Leads, Accounts, Contacts &amp; Opportunities automatically to users based on the workflow rules that administrator have set for the Account. Entities-Lead, Account, Contact, Opportunity will be assigned each time a workflow rule is triggered that has been set for respective modules.\u00a0 The entities will be assigned automatically to selected Sales Rep(s) either in one on one basis or in RoundRobin Pattern. Here are a few features that include:<\/p>\n<ul>\n<li>The Administrator or a user with the \u201cAdmin\u201d permission will be able to set the workflow rules that will get applied to all users in an organization.<\/li>\n<li>Admin can create the Workflow Rules for all modules- Lead, Account, Contact &amp; Opportunity, from Automation Tab, in their Administrator module.<\/li>\n<li>Users will have options to select Action- Create\/ Edit or Both, on which workflow rule will be triggered.<\/li>\n<li>Users can add any number of rules for each module.<\/li>\n<li>Only one rule can be active at a time for a particular module.<\/li>\n<li>There can be a maximum of 5 conditions in a single rule.<\/li>\n<li>There can be a maximum of 10 Criteria in one condition, in a single rule<\/li>\n<li>Workflow rules will run on both And Operator and OR operator<\/li>\n<li>Admin can Create, Edit &amp;Delete the rule<\/li>\n<li>Admin can assign the Entities- Leads, Accounts, Contacts &amp; Opportunities to selected sales representative either in one on one basis or in a round-robin pattern<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Salezshark_CRM%E2%80%98s_automation_comprises_of_the_following_features\"><\/span><strong><a href=\"http:\/\/www.salezshark.com\">Salezshark CRM<\/a>&#8216;s automation comprises of the following features:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.salezshark.com\/blog\/significance-of-workflow-automation\/#Salezshark_CRM%E2%80%98s_automation_comprises_of_the_following_features\" title=\"Salezshark CRM&#8216;s automation comprises of the following features:\">Salezshark CRM&#8216;s automation comprises of the following features:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.salezshark.com\/blog\/significance-of-workflow-automation\/#A_workflow_rule_consists_of_the_following_elements\" title=\"A workflow rule consists of the following elements:\">A workflow rule consists of the following elements:<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.salezshark.com\/blog\/significance-of-workflow-automation\/#What_is_Workflow_Condition\" title=\"What is Workflow Condition?\">What is Workflow Condition?<\/a><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.salezshark.com\/blog\/significance-of-workflow-automation\/#How_to_create_Workflow_Rules_in_Salezshark_CRM\" title=\"How to create Workflow Rules in Salezshark CRM?\">How to create Workflow Rules in Salezshark CRM?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.salezshark.com\/blog\/significance-of-workflow-automation\/#In_the_Create_New_Rule_pop-up_do_the_following\" title=\"In the Create New Rule\u00a0 pop-up, do the following:\">In the Create New Rule\u00a0 pop-up, do the following:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.salezshark.com\/blog\/significance-of-workflow-automation\/#Part_2_%E2%80%93_Specify_the_rule_trigger\" title=\"Part 2 &#8211; Specify the rule trigger:\">Part 2 &#8211; Specify the rule trigger:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.salezshark.com\/blog\/significance-of-workflow-automation\/#Part_3_%E2%80%93_Create_a_workflow_condition\" title=\"Part 3 &#8211; Create a workflow condition:\">Part 3 &#8211; Create a workflow condition:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.salezshark.com\/blog\/significance-of-workflow-automation\/#For_each_rule_you_can_add_a_maximum_of_5_conditions\" title=\"For each rule, you can add a maximum of 5 conditions.\">For each rule, you can add a maximum of 5 conditions.<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Workflow Management: <\/strong>CRM&#8217;s Workflow Management tool performs a variety of actions either instantly. These actions include automatically assigning leads to users based on the rules that you have set on each time a workflow rule is triggered. Not only does this feature help improve efficiency by reducing the company&#8217;s manual load, but it also helps your company manage its business better.<\/p>\n<p><strong>Assignment Rules:<\/strong> Your Company has been attracting interest from a lot of potential customers and you want your sales reps to be assigned a lead each to follow up with them and try to convert them to contacts. You can have leads automatically assigned to select sales reps either one on one basis or in Round-Robin Pattern every time lead is created or edited.<\/p>\n<p style=\"text-align: center;\"><strong>How to Configure Workflow Rules?<\/strong><\/p>\n<p>Workflow Rules in Salezshark CRM are the actions (Assign Users) that are executed when certain specified conditions are met. These rules automate the process of assigning Leads when a rule is triggered.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"A_workflow_rule_consists_of_the_following_elements\"><\/span><strong>A workflow rule consists of the following elements:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><strong>Basic Details<\/strong>:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Specify details on the record type for which the rule applies, rule name, description.<\/p>\n<p><strong>Rule Trigger: \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Specify when the rule should be triggered for a record &amp; based on what. There are 3 options:<\/p>\n<ul>\n<li>Execute based on a record&#8217;s action<\/li>\n<li>Rules can be triggered when records are created.<\/li>\n<li>Rules can be triggered when records are edited.<\/li>\n<li>Rules can be triggered when records are created or edited.<\/li>\n<\/ul>\n<h5 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"What_is_Workflow_Condition\"><\/span><strong>What is Workflow Condition?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>You can create multiple conditions in a workflow rule. Each condition consists of two elements. One is specifying which records should be triggered i.e. all records or the records that match the criteria. Another is adding the criteria based on which it should be triggered. When there are multiple conditions, records will be validated against the criteria mentioned in each condition and when it meets criteria, the other conditions that follow will be ignored for validation. The following options help you define the records that are to be triggered.<\/p>\n<ul>\n<li>All records that match the criteria &#8211; Rule will be triggered for the records that meet the criteria.<\/li>\n<li>All records &#8211; Rule will be triggered for all the records.<\/li>\n<\/ul>\n<p><strong>Actions:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Specify the action to be automated for records that meet the set criteria.<\/p>\n<ul>\n<li>Instant Actions \u2013 Assign Users that will be triggered immediately when the rule is executed.<\/li>\n<\/ul>\n<h6 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"How_to_create_Workflow_Rules_in_Salezshark_CRM\"><\/span><strong>How to create Workflow Rules in Salezshark CRM?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h6>\n<p>The steps to create a workflow rule are divided into 3 parts.<\/p>\n<p><strong>Part 1 &#8211; Enter the basic details of the rule <\/strong><\/p>\n<p>Admin needs to login into his Account<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1741 size-full\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/1.jpg\" alt=\"Workflow Automation\" width=\"398\" height=\"220\" \/><\/p>\n<p>In the Dashboard section select Administrator from the Reporting and Admin Module<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1742 size-full\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/2.jpg\" alt=\"\" width=\"459\" height=\"317\" \/><\/p>\n<p>In Admin Management section, select the Automation<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1744 size-full\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/W-1.png\" alt=\"\" width=\"1174\" height=\"402\" \/><\/p>\n<p>In Automation, Select a Workflow Rule and click on Manage.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1745 size-full\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/W-2.png\" alt=\"\" width=\"628\" height=\"363\" \/><\/p>\n<h6><span class=\"ez-toc-section\" id=\"In_the_Create_New_Rule_pop-up_do_the_following\"><\/span><strong>In the Create New Rule\u00a0 pop-up, do the following:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h6>\n<ol>\n<li>Select the Module to which the rule applies from the drop-down list.<\/li>\n<li>Enter the Rule Name and Description.<\/li>\n<\/ol>\n<p><strong>Click Next.\u00a0<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1747 size-full\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/W-4.png\" alt=\"\" width=\"451\" height=\"282\" \/><\/p>\n<h6><span class=\"ez-toc-section\" id=\"Part_2_%E2%80%93_Specify_the_rule_trigger\"><\/span><strong>Part 2 &#8211; Specify the rule trigger: <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h6>\n<p>There are three options based on which the rule will be triggered for a record that meets the rule criteria. One of these options needs to be selected when you create a workflow rule and you can change it later by editing the rule. They are:<\/p>\n<p><strong>A Record Action: <\/strong><\/p>\n<ul>\n<li>Rules can be triggered when records are created.<\/li>\n<li>Rules can be triggered when records are edited.<\/li>\n<li>Rules can be triggered when records are created or edited.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1748 size-full\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/W-5.png\" alt=\"\" width=\"498\" height=\"210\" \/><\/p>\n<h6><span class=\"ez-toc-section\" id=\"Part_3_%E2%80%93_Create_a_workflow_condition\"><\/span><strong>Part 3 &#8211; Create a workflow condition: <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h6>\n<p>Multiple conditions in workflow rules help you address cases where you have clearly defined action items for the records that met the specified criteria and the ones that do not.<\/p>\n<h6><span class=\"ez-toc-section\" id=\"For_each_rule_you_can_add_a_maximum_of_5_conditions\"><\/span><strong>For each rule, you can add a maximum of 5 conditions.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h6>\n<p>Example: In a Lead creation scenario, you may have the following requirements which can be best configured with Workflow conditions.<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"205\">Workflow Conditions<\/td>\n<td width=\"205\">Records that match the criteria: Account Subscription is contained Free Trial, Country is contained Algeria.<\/td>\n<td width=\"205\">Records that match the criteria: Account Subscription contains contain Paid Subscription, Country is contained India.<\/td>\n<\/tr>\n<tr>\n<td width=\"205\">Action 1<\/td>\n<td width=\"205\">Assign the lead to Xyz user.<\/td>\n<td width=\"205\">Assign a lead to Sales rep in the round robin pattern.<\/p>\n<p>Ex: 1st lead to Xyz User<\/p>\n<p>2nd lead to Abc user<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ol>\n<li><strong>Choose one of the following:<\/strong><\/li>\n<\/ol>\n<ul>\n<li>Records matching the conditions-Rule will be triggered only for those records that match the criteria.<\/li>\n<li>All Records &#8211; Rule will be triggered for all the records.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1749 size-full\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/W-6.png\" alt=\"\" width=\"908\" height=\"230\" \/><\/p>\n<p><strong>Specify the criteria. <\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1750 size-full\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/W-7.png\" alt=\"\" width=\"956\" height=\"278\" \/><\/p>\n<p><strong>Click on the Plus icon to add multiple criteria. <\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1751 size-full\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/W-8.png\" alt=\"\" width=\"906\" height=\"200\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1753 size-full\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/W-9.png\" alt=\"\" width=\"947\" height=\"355\" \/><\/p>\n<p><strong>When you add more than one criteria, you will get an option to edit the criteria pattern. <\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1755 size-full\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/a.jpg\" alt=\"\" width=\"543\" height=\"143\" \/><\/p>\n<p><strong>Click Save &amp; Next and add instant actions. <\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1754 size-full\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/W-10.png\" alt=\"\" width=\"881\" height=\"311\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1757 size-full\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/W-12.png\" alt=\"\" width=\"897\" height=\"301\" \/><\/p>\n<p><strong>In the Instant Actions, users will have the option of Assign user, Click on Assign user. <\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1759 size-full\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/b.jpg\" alt=\"\" width=\"462\" height=\"267\" \/><\/p>\n<p><strong>Admin can assign to a single user. Select the user from the drop-down option. <\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1760 size-full\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/c.jpg\" alt=\"\" width=\"536\" height=\"308\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1764 size-full\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/d.jpg\" alt=\"\" width=\"543\" height=\"324\" \/><\/p>\n<p><strong>Admin can assign to multiple users in the Round Robin Pattern. Select the user from the list. <\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765 size-full\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/e.jpg\" alt=\"\" width=\"565\" height=\"328\" \/><\/p>\n<p><strong>Click on Add button to add users <\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1766 size-full\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/f.jpg\" alt=\"\" width=\"569\" height=\"330\" \/><\/p>\n<p><strong>By using Up and Down Buttons you can re-arrange the Round Robin Pattern <\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1767 size-full\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/g.jpg\" alt=\"\" width=\"564\" height=\"328\" \/><\/p>\n<p><strong>Click on the Associate button to Associate the Users\u00a0 <\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1768 size-full\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/h.jpg\" alt=\"\" width=\"583\" height=\"347\" \/><\/p>\n<p><strong>To add more conditions click on the Plus Sign to add another workflow condition link and repeat the steps mentioned above.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1757 size-full\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/W-12.png\" alt=\"\" width=\"897\" height=\"301\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1762 size-full\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/W-13-1.png\" alt=\"\" width=\"902\" height=\"476\" \/><\/p>\n<p><strong>Note<\/strong><\/p>\n<ul>\n<li>You can specify a maximum of 10 criteria in one condition.<\/li>\n<li>Maximum 5 Conditions can be added in the Rule<\/li>\n<\/ul>\n<p><strong>To Edit Criteria Patterns &amp; know the Significance of Workflow Automation: <\/strong><\/p>\n<ol>\n<li>Admin needs to login into his Account<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1741 size-full\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/1.jpg\" alt=\"Workflow Automation\" width=\"398\" height=\"220\" \/><\/p>\n<ol start=\"2\">\n<li>In the Dashboard section select Administrator from the Reporting and Admin Module<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1742 size-full\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/2.jpg\" alt=\"Workflow Automation\" width=\"459\" height=\"317\" \/><\/p>\n<ol start=\"3\">\n<li>In Admin Management section, select the <a href=\"https:\/\/www.salezshark.com\/sales-automation\">Automation<\/a><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1744 size-full\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/W-1.png\" alt=\"Workflow Automation\" width=\"1174\" height=\"402\" \/><\/p>\n<ol start=\"4\">\n<li>In Automation, Select a Workflow Rule and click on Manage.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1745 size-full\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/W-2.png\" alt=\"Workflow Automation\" width=\"628\" height=\"363\" \/><\/p>\n<ol start=\"5\">\n<li>Select the rule you want to edit.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1769 size-full\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/W-15-1.png\" alt=\"Workflow Automation\" width=\"1001\" height=\"501\" \/><\/p>\n<ol start=\"6\">\n<li>In the Edit Rule page, review your existing criteria and click the Edit Pattern.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1770 size-full\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/W-16.png\" alt=\"Workflow Automation\" width=\"887\" height=\"364\" \/><\/p>\n<ol start=\"7\">\n<li>In Pattern Editor Box, modify filters and click the Save.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1771 size-full\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/W-17.png\" alt=\"Workflow Automation\" width=\"889\" height=\"385\" \/><\/p>\n<p><strong>Example:<\/strong>\u00a0 You would like to trigger a workflow rule for all the potentials whose Type is New Business, Stage is Need Analysis or Qualification, and Amount is above $50000.<\/p>\n<p>Type is New Business; Stage is Need Analysis or Qualification, and Amount &gt; $50000.<\/p>\n<p><strong>You can create these criteria easily using the Criteria option given below: <\/strong><\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1770 size-full\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/W-16.png\" alt=\"Workflow Automation\" width=\"887\" height=\"364\" \/><br \/>\n<\/strong><\/p>\n<p><strong>The criteria pattern will be automatically set as: <\/strong><\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1771 size-full\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/W-17.png\" alt=\"Workflow Automation\" width=\"889\" height=\"385\" \/><br \/>\n<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Since the criteria pattern does not match the requirement, you can edit it as: <\/strong><\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1772 size-full\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/W-18.png\" alt=\"Workflow Automation\" width=\"903\" height=\"461\" \/><\/strong><\/p>\n<p><strong>You can use the following characters in the Criteria Pattern Editor:\u00a0 <\/strong><\/p>\n<ul>\n<li>Round brackets: ( )<\/li>\n<li>and\/or operators<\/li>\n<li>Criteria Row Number<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><strong>How to Delete Workflow Rules?<\/strong><\/p>\n<p>You can also delete the workflow rules from the list view and also while viewing the rule. When you delete a workflow rule, all the scheduled actions for the records will also be deleted.<\/p>\n<ol>\n<li>Go to Administrator &gt; Automation &gt; Workflow Rules.<\/li>\n<li>In the Workflow Rules page, move your mouse pointer to the rule you want to delete and click the Delete icon.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1774 size-full\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/W-20.png\" alt=\"Workflow Automation\" width=\"1176\" height=\"321\" \/><\/p>\n<p><strong>Alternatively, click on the rule that you wish to delete. In the rule details page, click on the Delete Button. <\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1775 size-full\" src=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/i.jpg\" alt=\"Workflow Automation\" width=\"648\" height=\"265\" \/><\/p>\n<p><strong>Note:<\/strong><\/p>\n<ul>\n<li>The Administrator or a user with the \u201cAdmin\u201d permission will be able to set the workflow rules that will get applied to all users in an organization.<\/li>\n<li>Admin can create the Workflow Rules for all modules- Lead, Account, Contact &amp; Opportunity, from Automation Tab, in their Administrator module.<\/li>\n<li>Users will have options to select Action- Create\/ Edit or Both, on which workflow rule will be triggered.<\/li>\n<li>Users can add any number of rules for each module.<\/li>\n<li>Only one rule can be active at a time for a particular module.<\/li>\n<li>There can be a maximum of 5 conditions in a single rule.<\/li>\n<li>There can be a maximum of 10 Criteria in one condition, in a single rule<\/li>\n<li>Workflow rules will run on both And Operator and OR operator<\/li>\n<li>Admin can Create, Edit &amp;Delete the rule<\/li>\n<li>Admin can assign the Entities- Leads, Accounts, Contacts &amp; Opportunities to selected sales representative either in one on one basis or in a round-robin pattern<\/li>\n<\/ul>\n<p>Let SalezShark <strong>CRM software<\/strong> help your business that results in reduced operational costs, better client retention &amp; improved productivity with <a href=\"https:\/\/www.salezshark.com\/sales-automation\">AI-driven sales automation platform<\/a>. Contact us to know more about SalezShark and receive CRM advice from our expert consultants.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s a well-known fact that businesses thrive on sales and it gets possible by constantly pursuing leads. Mostly Sales Managers assign leads to Sales Executives. Manually assigning and distributing these leads is a tedious and time-consuming process. To simplify this process SalezShark has introduced a new innovative feature \u201cWorkflow Automation \u2013 Assignment Rules\u201d in Lead, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[237],"tags":[],"class_list":["post-1740","post","type-post","status-publish","format-standard","hentry","category-crm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Significance of Workflow Automation - Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salezshark.com\/blog\/significance-of-workflow-automation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Significance of Workflow Automation - Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices\" \/>\n<meta property=\"og:description\" content=\"It\u2019s a well-known fact that businesses thrive on sales and it gets possible by constantly pursuing leads. Mostly Sales Managers assign leads to Sales Executives. Manually assigning and distributing these leads is a tedious and time-consuming process. To simplify this process SalezShark has introduced a new innovative feature \u201cWorkflow Automation \u2013 Assignment Rules\u201d in Lead, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salezshark.com\/blog\/significance-of-workflow-automation\/\" \/>\n<meta property=\"og:site_name\" content=\"Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salezshark\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-15T06:45:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-04T11:34:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/FB_3_Engage_Blog_cover@1x.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SalezShark\" \/>\n<meta name=\"twitter:site\" content=\"@SalezShark\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salezshark.com\/blog\/significance-of-workflow-automation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/significance-of-workflow-automation\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"The Significance of Workflow Automation\",\"datePublished\":\"2020-06-15T06:45:45+00:00\",\"dateModified\":\"2023-09-04T11:34:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/significance-of-workflow-automation\/\"},\"wordCount\":1687,\"publisher\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/significance-of-workflow-automation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/FB_3_Engage_Blog_cover@1x.png\",\"articleSection\":[\"crm\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salezshark.com\/blog\/significance-of-workflow-automation\/\",\"url\":\"https:\/\/www.salezshark.com\/blog\/significance-of-workflow-automation\/\",\"name\":\"The Significance of Workflow Automation - Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices\",\"isPartOf\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/significance-of-workflow-automation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/significance-of-workflow-automation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/FB_3_Engage_Blog_cover@1x.png\",\"datePublished\":\"2020-06-15T06:45:45+00:00\",\"dateModified\":\"2023-09-04T11:34:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/significance-of-workflow-automation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salezshark.com\/blog\/significance-of-workflow-automation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.salezshark.com\/blog\/significance-of-workflow-automation\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salezshark.com\/blog\/significance-of-workflow-automation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.salezshark.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Significance of Workflow Automation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salezshark.com\/blog\/#website\",\"url\":\"https:\/\/www.salezshark.com\/blog\/\",\"name\":\"Customer Relationship Management, Best CRM Software - Salezshark\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salezshark.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.salezshark.com\/blog\/#organization\",\"name\":\"Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices\",\"url\":\"https:\/\/www.salezshark.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.salezshark.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2023\/03\/ss_logotype.png\",\"contentUrl\":\"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2023\/03\/ss_logotype.png\",\"width\":500,\"height\":87,\"caption\":\"Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices\"},\"image\":{\"@id\":\"https:\/\/www.salezshark.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/salezshark\",\"https:\/\/x.com\/SalezShark\",\"https:\/\/www.linkedin.com\/company\/salezshark\",\"https:\/\/www.instagram.com\/salezshark\/\"]},{\"@type\":\"Person\",\"@id\":\"\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Significance of Workflow Automation - Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salezshark.com\/blog\/significance-of-workflow-automation\/","og_locale":"en_US","og_type":"article","og_title":"The Significance of Workflow Automation - Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices","og_description":"It\u2019s a well-known fact that businesses thrive on sales and it gets possible by constantly pursuing leads. Mostly Sales Managers assign leads to Sales Executives. Manually assigning and distributing these leads is a tedious and time-consuming process. To simplify this process SalezShark has introduced a new innovative feature \u201cWorkflow Automation \u2013 Assignment Rules\u201d in Lead, [&hellip;]","og_url":"https:\/\/www.salezshark.com\/blog\/significance-of-workflow-automation\/","og_site_name":"Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices","article_publisher":"https:\/\/www.facebook.com\/salezshark","article_published_time":"2020-06-15T06:45:45+00:00","article_modified_time":"2023-09-04T11:34:55+00:00","og_image":[{"url":"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/FB_3_Engage_Blog_cover@1x.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_creator":"@SalezShark","twitter_site":"@SalezShark","twitter_misc":{"Written by":"","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salezshark.com\/blog\/significance-of-workflow-automation\/#article","isPartOf":{"@id":"https:\/\/www.salezshark.com\/blog\/significance-of-workflow-automation\/"},"author":{"name":"","@id":""},"headline":"The Significance of Workflow Automation","datePublished":"2020-06-15T06:45:45+00:00","dateModified":"2023-09-04T11:34:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salezshark.com\/blog\/significance-of-workflow-automation\/"},"wordCount":1687,"publisher":{"@id":"https:\/\/www.salezshark.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.salezshark.com\/blog\/significance-of-workflow-automation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/FB_3_Engage_Blog_cover@1x.png","articleSection":["crm"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.salezshark.com\/blog\/significance-of-workflow-automation\/","url":"https:\/\/www.salezshark.com\/blog\/significance-of-workflow-automation\/","name":"The Significance of Workflow Automation - Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices","isPartOf":{"@id":"https:\/\/www.salezshark.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salezshark.com\/blog\/significance-of-workflow-automation\/#primaryimage"},"image":{"@id":"https:\/\/www.salezshark.com\/blog\/significance-of-workflow-automation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2020\/06\/FB_3_Engage_Blog_cover@1x.png","datePublished":"2020-06-15T06:45:45+00:00","dateModified":"2023-09-04T11:34:55+00:00","breadcrumb":{"@id":"https:\/\/www.salezshark.com\/blog\/significance-of-workflow-automation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salezshark.com\/blog\/significance-of-workflow-automation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.salezshark.com\/blog\/significance-of-workflow-automation\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/www.salezshark.com\/blog\/significance-of-workflow-automation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.salezshark.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Significance of Workflow Automation"}]},{"@type":"WebSite","@id":"https:\/\/www.salezshark.com\/blog\/#website","url":"https:\/\/www.salezshark.com\/blog\/","name":"Customer Relationship Management, Best CRM Software - Salezshark","description":"","publisher":{"@id":"https:\/\/www.salezshark.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salezshark.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.salezshark.com\/blog\/#organization","name":"Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices","url":"https:\/\/www.salezshark.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.salezshark.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2023\/03\/ss_logotype.png","contentUrl":"https:\/\/www.salezshark.com\/blog\/wp-content\/uploads\/2023\/03\/ss_logotype.png","width":500,"height":87,"caption":"Salezshark Blogs \u2013 Check out our blogs to get the expert views on CRM, Database, Sales and Marketing Automation topics, trends and advices"},"image":{"@id":"https:\/\/www.salezshark.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/salezshark","https:\/\/x.com\/SalezShark","https:\/\/www.linkedin.com\/company\/salezshark","https:\/\/www.instagram.com\/salezshark\/"]},{"@type":"Person","@id":""}]}},"_links":{"self":[{"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/posts\/1740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/comments?post=1740"}],"version-history":[{"count":0,"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/posts\/1740\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/media?parent=1740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/categories?post=1740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.salezshark.com\/blog\/wp-json\/wp\/v2\/tags?post=1740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}