With Black Friday and Cyber Monday just around the corner, now is the perfect time to start preparing your online store for what is sure to be one of the busiest shopping days of the year. Whether you’re new to e-commerce or a seasoned veteran, these five tips will help ensure that your business is ready for the holiday rush. So considering you must have tons to do to prepare for this festive season, let’s get to it!
1. Optimize Your Website for Mobile Devices
Mobile devices account for over 50% of all online traffic, so it’s more important now than ever before that your website take this into account. Ensure that your website can easily be viewed on mobile devices by optimizing images, fonts, and page loading times. This will also help with SEO (Search Engine Optimization) as Google gives preference to sites optimized for mobile devices.
2. Utilize Targeted Email Campaigns
Email campaigns are an effective way to reach potential customers and provide them with discounts or promotions in order to drive sales. You should tailor each campaign to its intended audience, making sure that it resonates with them and incentivizes them enough to purchase from you rather than a competitor.
3. Invest in Social Media Ads
Advertising on social media platforms such as Facebook and Instagram can be a great way to boost sales during Black Friday/Cyber Monday. By targeting ads at users who have already shown an interest in similar products or services, brands can maximize their chances of getting people through the door (or onto their website).
4. Leverage Influencers & Affiliates
Partnering with influencers or affiliates can be a great way to increase visibility during this busy period. Having influencers promote your product or service not only reaches a wider audience but also adds credibility due to their endorsement of the brand. Affiliates are another great resource; they are incentivized by earning commissions when their followers purchase from you, so they often go above and beyond when it comes to promotion!
5. Create dedicated Landing Pages
Be sure to leverage SEO for inbound leads (AKA, people searching on Google!) as well. This is one of the top ways to get quality leads that are likely to convert to paying customers, so be sure to optimize a couple of them for Black Friday and Cyber Monday:
Here’s an example of what that landing page could look like for you: Get 50% off with SalezShark Connect+.
Bonus: Make Sure Your Staff is Well-Trained
Finally, make sure that your staff is well-trained and well-prepared for this busy period; having knowledgeable employees on hand will help ensure that customers are satisfied with their experience and happy with their purchases. This goes for both physical stores as well as those operating exclusively online: customer service should be a top priority no matter what type of store you own!
With these five tips in mind, you’ll be sure to get the most out of this upcoming Black Friday/Cyber Monday weekend! From optimizing your website for mobile devices and utilizing targeted email campaigns, right down to leveraging influencers & affiliates and making sure your staff is well-trained – there’s something here for everyone! So start prepping now – because you don’t want any potential customers slipping away while you’re still trying to get ready! Good luck!