by salezshark | Jun 27, 2016 | Marketing, SaaS, Sales, Start Ups
The B2B selling space is rapidly evolving and demographics are continuously shifting. Getting in alignment with buyers in such a scenario, is no easy feature. Today, if you want to emerge as a ‘buyer centric’ company, you should first be able to understand your buyer...
by salezshark | Jun 20, 2016 | Marketing, SaaS, Start Ups
There was a time when companies used to build and maintain their IT infrastructure which would cost them exponentially. Fast forward to present, companies embrace SaaS which gives them an option to plug-in and subscribe to services built in a shared infrastructure via...
by salezshark | Mar 18, 2016 | Marketing, Sales
There has been tremendous growth in the emergence of small businesses/ startups. Today, India ranks third among the global startup ecosystems with more than 4,200 new-age companies. At present, more and more people are inclined towards the idea of setting up a new,...
by salezshark | Mar 7, 2016 | Sales
In case you have ever been on the receiving end of a sales pitch, you would understand that it can often be boring. Many sales professionals like to talk and they frequently do it without any modulation. This leads to an automated, robotic tone which most of the time...
by salezshark | Feb 29, 2016 | Marketing, Sales
Marketers have two primary audiences: the end user and their own sales team. To achieve success, both sales and marketing teams have to understand the persona of their buyer. To pitch a sale, the sales and marketing teams have to align to create a solid process for...