by salezshark | Jun 27, 2016 | Marketing, SaaS, Sales, Start Ups
The B2B selling space is rapidly evolving and demographics are continuously shifting. Getting in alignment with buyers in such a scenario, is no easy feature. Today, if you want to emerge as a ‘buyer centric’ company, you should first be able to understand your buyer...
by salezshark | Jun 20, 2016 | Marketing, SaaS, Start Ups
There was a time when companies used to build and maintain their IT infrastructure which would cost them exponentially. Fast forward to present, companies embrace SaaS which gives them an option to plug-in and subscribe to services built in a shared infrastructure via...
by salezshark | Jun 14, 2016 | Marketing, Sales, Start Ups
B2B purchase decision is not generally a solo shot. It has to be a group decision. Usually there is a team of people who analyze the possible purchase and in some cases there is a top level person who has the power to grant the purchase. Every b2b organization...
by salezshark | May 31, 2016 | Marketing, SaaS, Sales, Start Ups
In this evolving and cut-throat industry, you can efficiently achieve a long- lasting competitive advantage by developing a good understanding of your customer. This is where Customer Intelligence comes in. Customer Intelligence is an art that every sales executive...
by salezshark | May 17, 2016 | Marketing, Start Ups
“Misconceptions are a Continuous Threat to Marketing” It is important for each business to identify marketing misconceptions early in trade. Once discovered, your next step should be to completely break down the myths and false assumptions to allow your marketing...