Understanding the Modern B2B Buyer

Understanding the Modern B2B Buyer

The B2B selling space is rapidly evolving and demographics are continuously shifting. Getting in alignment with buyers in such a scenario, is no easy feature. Today, if you want to emerge as a ‘buyer centric’ company, you should first be able to understand your buyer...
Prepare Your Sales Team for 2016 in 3 Simple Steps

Prepare Your Sales Team for 2016 in 3 Simple Steps

As we step into a new year, it becomes crucial for business leaders to progressively access their team’s strengths and weaknesses to weigh their preparedness for the year ahead. Today, many business leaders empower their sales force with the best-in-class support...
Marketing Automation: Strongly Impacting Sales

Marketing Automation: Strongly Impacting Sales

Marketing Automation is an integral part of business. It has the potential to draw positive growth and success of your trade. Today, it is not just a lead generation tool, in fact it has powerfully emerged as a revenue- generating mechanism. Companies who embrace...