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DRIP Marketing 101: The Key To Satisfied Customers!

by | Oct 15, 2022 | Sales

The Basics: drip it like it’s hot!

Drip marketing is a type of automated marketing strategy that focuses on saving time, money, and resources, by sending pre-written and timed messages — a series of ‘drips’ to customers and prospects over time. By sending personalized and targeted messages, users save themselves and remove the scutwork out of their outreach efforts, freeing up time for more worthwhile endeavors such as strategy development and innovation.

Let’s take a closer look at how drip marketing works and some of the benefits it can offer your business.

How Does drip marketing work?

Drip marketing campaigns are typically set up to deliver messages on a regular basis, such as once a week or once a month. These messages can be delivered via email, text, push notification, traditional mail, or any other medium.

Also known as drip campaigns, these are most commonly executed in the form of automated email campaigns that are designed to send relevant information to contacts over time, helping them learn more about your products or services and eventually make a purchase.

For example, say you have a list of 500 subscribers for the starter package of your software system, and you want to encourage them to ‘level up’ to a more premium version, thereby increasing your company’s revenue. Now, one or two generically written emails won’t do the trick. But writing 500 personalized messages every week, citing the advantages of getting that ‘pro version’ would be backbreaking! So what’s the alternative? You guessed it: drip campaigns. What if you could sit down on the first day of the month, and utilize tons of pre-written templates to formulate multiple emails strategically spread out across the next 4 weeks that will be sent to your subscribers at regular intervals? Not only can you customize and personalize your outreach, making it more appealing, but also save time and money. 

But what makes drip marketing truly stand out and different from database marketing or traditional email automation is that the messages are ‘dripped’ based on the action taken by the user. So if the user was to subscribe to your product upon the first email, they may receive a thank you message as a follow-up instead of another user who never bought the product and may receive a follow-up email about the benefits the product in question yields.

The key with drip marketing is that each message must be carefully crafted to add value for the recipient. The content must be relevant and interesting enough to get the reader to take action, whether that’s clicking through to your website or making a purchase.

It’s also important to personalize each message as much as possible so that it feels like it was written just for the reader. This helps build trust and rapport, which are essential for developing long-term relationships with customers.

Benefits of drip marketing

There are many benefits of using drip marketing as part of your overall marketing strategy, including:

  • Saved time, money, and resources: Drip marketing is essentially a form of marketing automation. By scheduling automated and personalized messages at regular intervals, you can save your time, and send messages en-masse without bringing more hands on deck, hence saving money and resources as well.
  • Increased brand awareness: Sending targeted messages on a regular basis helps keep your brand top-of-mind for recipients.
  • Improved customer relationships: As mentioned above, personalized messages help build trust and rapport with customers, which can lead to improved relationships over time.
  • Greater engagement: By delivering relevant and interesting content, you can encourage recipients to stay engaged with your brand.
  • More sales: Ultimately, the goal of any marketing campaign is to generate more sales. With drip marketing, you can nurture leads until they’re ready to make a purchase by providing them with valuable information at every stage of the buyer’s journey.
  • Better ROI: Because drip campaigns are highly targeted and personalized, they tend to have a higher ROI than other types of marketing campaigns. You can also track and measure your results so that you can fine-tune your strategy for even better results in the future.
  • Analysis and Optimization: One of the most important aspects of drip marketing is that it allows you to track and measure your results so that you can adjust your strategy as needed. This type of marketing is also very versatile, which means it can be used in a variety of ways to achieve different objectives.

Concisely put, drip marketing is an effective way to build relationships with customers and keep them engaged with your brand. It involves sending targeted and personalized messages on a regular basis in order to increase brand awareness, improve customer relationships, generate more sales, and achieve a better ROI.

Where to find a drip marketing tool?

If you’re looking for a way to take your marketing efforts to the next level, drip marketing, and perhaps by extension our all-in-one marketing solution, may be right for you. At SalezShark, we believe that marketing should be simple, accessible, and affordable.

SalezShark Connect+ is our answer to small businesses’ and startups’ eternal tug-of-war between working on a budget and scaling as quickly as possible. Connect+ offers all the drip marketing and email automation features mentioned above, coupled with tons of built-in templates, custom reports, a 15M+ strong B2B database, SEO tools, and more. We even offer an awesome LinkedIn extension that allows you to gather email ids from LinkedIn — en masse!!

If you are interested, you can start free or schedule a 15-minute demo. And if you are not convinced and want to do some market research before committing, feel free to read our reviews or compare SalezShark with other products!

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