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7 Ways to Leverage the 2022 World Cup to Boost Your Brand!

by | Nov 21, 2022 | Marketing

The FIFA World Cup is the most-watched sporting event in the world. In 2018, the tournament had a global TV audience of 3.572 billion people, with 1.12 billion tuning in for the final between France and Croatia. Moreover, despite the challenges and controversies surrounding the Qatar world cup, Fifa estimates that it will attract over 5 billion viewers in 2022! That’s more than 20 times the audience of the 2022 Superbowl!

For businesses, the World Cup presents a unique opportunity to reach a massive audience of potential customers. But with so much competition, how can you make sure that your marketing efforts stand out from the crowd?

… Fear not because we got you! We thought we would share a few ideas to kickstart your brand-building efforts during what could be Ronaldo and Messi’s last world cup 😥. So without further ado, here are the top 7 ways to build a brand to the 2022 Fifa world cup:

1. Create World Cup-themed Content/Merch

If sponsoring a team or player is not feasible for your business, another option is to create World Cup-themed content. This could take the form of blog posts, social media posts, infographics, or even videos. By creating engaging content that taps into the excitement around the World Cup, you can reach new audiences and get them interested in your brand.

2. Host an Event

Another option is to host an event at your business during the tournament. This could be something as simple as setting up a TV in your store or restaurant so that customers can watch the games, or you could go all out and host a viewing party complete with food and drinks inspired by the participating countries. Either way, make sure to promote your event ahead of time so that people know where to go to watch the action.

3. Run competitions and giveaways

Running a contest is another great way to capitalize on the World Cup hype. For example, you could ask people to submit photos of themselves watching the games at your business, and then choose a winner each day to receive a prize. Or you could have people guess the score of each game, with the person who gets closest winning a bigger prize at the end of the tournament. Be creative and have fun with it!

4. Create World Cup-themed content

If you can’t afford to sponsor a team or player, you can still create World Cup-themed content that will resonate with fans. This could be anything from blog posts and social media posts to videos and infographics.

5. Collaborate with influencers

Influencer marketing is huge as it is, but it can be especially impactful during major tournaments like the World Cup. They will be creating content, running competitions, and giving their followers exclusive behind-the-scenes access. Collaborating with them is a great way to get your brand in front of their followers. Learn more about influencer marketing here.

6. Leverage user-generated content

User-generated content (UGC) is one of the most powerful marketing tools at your disposal. Encouraging your customers and followers to create content about your brand and the World Cup using a specific hashtag is not only a cheap way to get in front of thousands of new prospects, but it is also a great way to connect and interact with them as well. This could be anything from photos and videos to blog posts and testimonials to shout-outs, endorsements, etc. Literally, the sky is the limit here.

7. Get Creative!

Finally, don’t be afraid to get creative with how you leverage the World Cup to boost your brand! There are endless possibilities when it comes to marketing around such a large and popular event. The key is to think outside the box and come up with an idea that will really capture people’s attention and get them talking about your brand.


The 2022 FIFA World Cup offers businesses a unique opportunity to reach out to potential customers from all over the world. By getting involved in sponsorship opportunities, hosting events, or running contests, you can ensure that your business stands out from the crowd during this biggest sporting event on the planet. So start planning now and get ready for an exciting summer in 2022!

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