How do email automation tools help businesses

by | Sep 15, 2022 | Marketing

Sending the right email to the right email recipient at the right time is crucial in building a strong relationship with past, present, and future customers. The efforts you put in driving your email marketing activities help you in keeping your existing customers engaged and entice new customers to buy from you. Email marketing is one of the strongest mediums that help you in prospecting your leads effectively. It makes the process of lead nurturing a cakewalk if your emails are resonating with the needs of your prospects. If your email marketing is going in the right direction then it helps you to grab your prospects’ attention, educate them, and get them engaged. It not only generates curiosity among prospects regarding your products and services but also makes them believe that your product or service can act as a solution to their issues. So doing all of this manually by creating and sending mass email marketing campaigns is a tedious and time-consuming process that ends up decreasing the overall productivity of your business. To overcome this challenge you need a power of email automation tools that allow you to leverage its automation into the process of email marketing and drive things in a way that generates good results in less time. By saying good results here mean effective lead nurturing resulting in a higher rate of lead conversion that accelerates the sales and revenue generation cycle of your business.

So deploying email automation tools is the basic need for any business today that wishes to boost its marketing efforts and accelerate sales. Deploying such automation into your marketing process can be expensive too, however, in the market, you can find a few affordable email marketing automation tools like SalezShark Connect+ that can be customized as per your marketing needs and are easy to set up. This email automation software offers you various features that simplify your lead generation & nurturing process and also helps in enhancing customer engagement resulting in a strong relationship with customers and better sales. Let’s dig into what you can expect from this email automation tool:

Create a smart email list for effective email marketing

SalezShark Connect+ is powerful and intuitive email automation software that offers you an option to create a smart email list of relevant email addresses that get captured from multiple sources. Besides this, it also offers you an integrated B2B database that helps you in creating the most relevant email list. Also once you run any email marketing campaign through this software; it automatically manages the bounce & unsubscribed list of email addresses & offers some intelligent insights on the list performance that helps in creating a smart email list for future email marketing campaigns.

Create personalized emails

SalezShark Connect+ also enables you to add the power of personalization into your email marketing process. It helps you to address your email recipients with their first names in the mass email campaigns. By doing so you generate an instant connection with your email recipient and chances of such emails are more to be subscribed and turn into customers.

Create action-oriented emails

By deploying email automation software like Connect+ you get an access to email template gallery where you can choose any readymade email template and design emails in a few clicks. It also makes your emails more action-oriented by offering you an option to add relevant CTAs and links to your emails. By doing so you can easily fuel the performance of your email campaign and can improve your emails’ open rate, click rate and subscribe rate.

Track & optimize email engagement

Another benefit of deploying email marketing software is that it not only helps drive email marketing campaigns but also helps in tracking and optimizing your email marketing campaign performance. It helps you to track and optimize your email marketing engagement. It automates your email marketing process that enables you to put more focus on optimizing email engagement and building a personalized relationship with prospects and existing clients. The intelligent insights offered by the software help you understand the email marketing performance and based on that you can devise future email marketing strategies.

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