A blog dedicated to all things marketing, sales, and business!
About half a decade ago, one of my sales representatives came to me and started yelling about a prospect. He was unhappy that his prospect went with our competitor even though he was offered the best deal. I could identify that my representative was totally unaware...
Over the past few years, there has been an evolution in the sales tactics and ways of doing business. The digital revolution has shifted the power from the hands of sales professionals to the buyer who has a lot more information, knowledge and is highly aware of the...
Marketers have two primary audiences: the end user and their own sales team. To achieve success, both sales and marketing teams have to understand the persona of their buyer. To pitch a sale, the sales and marketing teams have to align to create a solid process for...
Marketing Automation is an integral part of business. It has the potential to draw positive growth and success of your trade. Today, it is not just a lead generation tool, in fact it has powerfully emerged as a revenue- generating mechanism. Companies who embrace...
Email is probably the first attempt to lure a customer in to your plan. However, what if your E mail is just ticked and spammed? This certainly is your worst expectation. Your only objective while devising an E mail Campaign is to send the message out to the right...
There are quite a few ways to win customers as you go along your sales journey but nothing beats being able to offer a great customer experience and eventually harness customer satisfaction. To keep things simple, an ice cream seller is your man to learn the tricks...
Marketing strategies are complex and often tend to vary widely across industries, sectors and firms. However, it is crucial to build such strategies to easily overcome marketing challenges in the business arena. Marketing plays a pivotal role in an organisation. It...