A blog dedicated to all things marketing, sales, and business!
Let’s face it! Emails actually don’t go anywhere. To share a fun fact: 91% of the consumers check their emails on their phones. And yes..daily! Even if we assume that these numbers are doing it for you. We still have a better one that 89% of the marketers say that...
Aligning sales and marketing campaigns is crucial for big wins in customer experience. It is that one crucial to all businesses across sectors, which is responsible to make your journey worthwhile in trade. At the same time, sales and marketing alignment may sound...
Amongst all the modes that we use to connect with our customers such as face-to-face interaction or cold calls, email marketing is the most effective technique. With a digital channel that not only enables immediate, but direct communication with customers, you can...
The B2B selling space is rapidly evolving and demographics are continuously shifting. Getting in alignment with buyers in such a scenario, is no easy feature. Today, if you want to emerge as a ‘buyer centric’ company, you should first be able to understand your buyer...
There was a time when companies used to build and maintain their IT infrastructure which would cost them exponentially. Fast forward to present, companies embrace SaaS which gives them an option to plug-in and subscribe to services built in a shared infrastructure via...
B2B purchase decision is not generally a solo shot. It has to be a group decision. Usually there is a team of people who analyze the possible purchase and in some cases there is a top level person who has the power to grant the purchase. Every b2b organization...
In this evolving and cut-throat industry, you can efficiently achieve a long- lasting competitive advantage by developing a good understanding of your customer. This is where Customer Intelligence comes in. Customer Intelligence is an art that every sales executive...
“Misconceptions are a Continuous Threat to Marketing” It is important for each business to identify marketing misconceptions early in trade. Once discovered, your next step should be to completely break down the myths and false assumptions to allow your marketing...
Nearly 40 per cent of companies use blogs and newsletters for marketing and sales purposes and over 46 per cent of people read such content on a daily basis. (Source) We are living in a day and age where the consumer no longer consults a sales executive to make a...
Just like every other individual, I get multiple sales calls on my phone. They present the finest sales- pitch in town, offer the best-in-class products & services and promise effective solutions. They try to sell me almost everything ranging from a pencil to a...
Marketing is constantly upgrading to meet people’s expectations and wow them with innovative ideas. It is growing to be more sophisticated with every passing day and only to match with today’s customer needs. The consumer understands the market which is flushed with...
There has been tremendous growth in the emergence of small businesses/ startups. Today, India ranks third among the global startup ecosystems with more than 4,200 new-age companies. At present, more and more people are inclined towards the idea of setting up a new,...