A blog dedicated to all things marketing, sales, and business!
As a marketing manager, it is my prerogative to devise innovative strategies which will generate substantial buzz for the organization and leading to an elevated client base. Conventionally, enterprises try to make universally appealing campaigns but more often than...
Going back to early 90’s, even a single email in the inbox used to excite people, so much! Fast forward to the present, a multitude of email flows into an inbox regularly and considering the ultra-busy schedule of the people, they generally limit themselves from...
Day in and out, we witness emerging trends and technological novelties in the market, which promises to successfully streamline organizational processes and trigger the sales graph. It does sound appealing to every organization, doesn’t it? Every business goes through...
Have you heard of the infomercial effect? When TV networks give up and sign off! But for the night owls, it is the prime time to stay up and do what they want. Similarly, the best time to send emails is when the competition is least. You got to stand out to get...
Continuous technological disruptions have made the world evolve faster than ever. Such innovative advancements have progressively altered modes of communication, by leaps and bounds. As a sales professional in a software firm, I sincerely believe Email Marketing is a...
His success in the presidential elections is not an accident. Rather, I believe, we are seeing a master class in showmanship from quite an intelligent president. After Brexit, Donald Trump’s presidential coup was yet another highlight of 2016 which stormed nations and...
Who was the first salesperson in the world? Probably the one who sold stone wheels thousands of years ago. And a “yes” became his favorite word ever since. However, I think a salesperson’s second favorite word must be “how”. Don’t worry, you have struck the right...
While everybody was expecting the vote count news on American elections, we sure as hell, did not expect our Prime Minister announcing the demonetization of 500 and 1000 rupee notes. The impact was real BIG. It set the Twitteratis in hysteria with endless opinions and...
As a marketer, Millennials is a term I come across every single day. The fact that we see emojis and selfies in the marketing of many brands today depicts the extent to which Millennials (armed with their smartphones) have transformed how businesses approach...
In today’s world of digitalization, the best kind of advertising may still be the chitter-chatter that marketers do not pay for. Advertising may be “one of the best” Business Intelligence Solutions in trade but it is certainly not “the best”. In fact, spending a...
Vision is the first step to efficiently operate a business. Yet, vision doesn’t always cut it. Similar to every entrepreneur, I had a vision but with the experience I’ve realized the importance of a strong plan, as well. Having a plan is akin to a great backup- if...
In 21st century, with market constraints being leveraged, it is easy to start a business. With limited resources, a team of dedicated people and a niche product that will contribute its bit to the society; you are all set to roll in money……But WAIT! I haven’t spoken...