A blog dedicated to all things marketing, sales, and business!
In this turbulent business world, one gets to witness a great deal of ups and downs before attaining prolific success, something that can be garnered through striking the iron when it’s hot. Today you might be armed with the Best CRM Software, learning from the best...
Summers may be the time for the sun, sand and the sea, with people turning on their vacay mode to full blast. Yet it is also one of the most profitable times to pitch your brand through content marketing, garnering eyes balls every second. This can be attributed to...
For someone who is a sincere user of Facebook, I was sceptical to get involved with the Instagram hash tag type. Having been a Facebook and Twitter user since near launch, I regarded Instagram as fairly similar product and didn’t really want to condemn myself to even...
We all make mistakes on social media every once in a while, and that's okay. Yet, certain mistakes cost us a great deal. Similar to a cardinal sin; the gaffes presented carry the highest amount of penance around them. Amongst the abundance of options, LinkedIn is...
It is easy to confuse me with a spammer when you hear about the rate of success I’ve had. To be honest, all the success I’ve had is through constantly engaging my audience with email marketing. So, these have mostly been nurturing emails to opt-in lists. And yes,...
Advertisements are the core to a marketer’s strategy- one needs to position products/services in an attractive way to lure in the audience. Even if you feel bombarded by ads every day, they have their own charm. Similar to a powerful Sales CRM, impactful...
“Marketing is no longer about the stuff you make but about the stories, you tell” -Seth Godin Aren’t we all the visual thinkers? 75 percent of the sensory neurons in our brains process the visual information. Visuals play a big role not in communicating the message...
“A picture is worth a thousand words!” Even the most complex ideas can be communicated effectively with the help of just a single still image. In today’s millennial age, where texting has taken over talking as the preferred mode of communication, this saying has more...
Why Landing Page Converts More Than a Home Page Last year's, was my fourth Christmas out of the past five away from home since I moved to Delhi and I was homesick. I was driving past a road when I saw a huge billboard that read “Holiday Homesick Blues: Treat yourself...
One of the biggest newsmakers of 2016 was the launch of the new Instagram feature- ‘Instagram Stories’. Recently, various studies have revealed that over 100 million active users engage with this feature on a daily basis. Consequently, it has also proven to be a big...
“You never get a second chance to make a first impression.” -Will Rogers As marketing managers, we have to think creatively and use a wide range of marketing concepts to conceive novel ways of communicating with prospects. This job often comes with its share of ups...
In today’s cut-throat business landscape, it has become extremely complex to stand out in the market and rake in revenues. The tough battle of getting your innovative message across requires the leverage of insightful tools; something that adds an edge to the jaded...