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Information about other firms that contains corporate identities, funding, revenue, and other indicators is referred to as business-to-business (B2B) data. B2B data is used by businesses to help their marketing and sales teams, improve decision-making, and gain a...
Modern-day businesses are data-driven which means every decision taken by its leaders is based on facts and statistical numbers. This means that businesses have initiated the process of digital transformation. So, what is digital transformation? In simple terms, it is...